Month: June 2021

Instagram Affiliate Marketing Is Nothing New

Instagram Affiliate Marketing Is Nothing New

Affiliate marketing has been very popular on Amazon for a while now. It is used by Amazon’s wide range of products. For example, you may be a photography enthusiast and have a website where you share your experience and tutorials on photography. If you wish to earn a little extra money, besides offering spaces for …

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Trends in Social Media as an Information Exchange Platform

Trends in Social Media as an Information Exchange Platform

The Arrival of Instagram Bot Facebook announced a series of upcoming developments during its annual F8 Refresh conference. This is a major event that marketers should not miss. The announcements made this year are focused on information services. One of the most important announcements is the launch of Instagram’s Messaging API. It signified the imminent arrival of chatbots on Instagram. …

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Bernie Wong on Social Media Marketing Level-Up Series: Live Streaming for Brands

Bernie Wong on Social Media Marketing Level-Up Series: Live Streaming for Brands

Do you want to connect with your audience in real-time and share what you’re doing as it happens?  On 25 June 2021, Bernie Wong, the owner and founder of Social Stand Limited, will facilitate a Social Marketing Level Up Series on Live Streaming for Brands in partnership with the Hong Kong General Chamber of Commerce HKGCC.  According to …

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Bernie Wong on Social Media Marketing Level-Up Series: Brand Storytelling on Social Media

Bernie Wong on Social Media Marketing Level-Up Series: Brand Storytelling on Social Media

On 16 June 2021, Bernie Wong, the owner and founder of Social Stand Limited, facilitated a Social Marketing Level Up Series for Brand Storytelling on Social Media in partnership with the Hong Kong General Chamber of Commerce HKGCC.  According to Bernie: “Social media is a powerful tool for branding. With the right strategy, it can help you attract …

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Is It the End of Live Marketing?

Is It the End of Live Marketing?

Live streaming on social media platforms seems to be growing in popularity. Sales from live streaming are growing, too. Most physical events today are live-streamed. Despite the increasing demands, some marketers have woefully commented that the viewership for live streaming is dwindling. This makes it difficult to justify such a video marketing trend. Marketers begin …

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Google: Not Afraid of Being Abandoned by Customers

Google: Not Afraid of Being Abandoned by Customers

It is not that terrible for merchants to be abandoned by customers when they are shopping around. Yet probably, the most frightening of all is to be abandoned and not be aware of it. Many online stores focus on marketing and attracting customers to their website. This may generate traffic, but if the consumer’s buying …

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Earn Revenue with Podcasting: Audio Marketing Is the New Future

Earn Revenue with Podcasting: Audio Marketing Is the New Future

The Interactive Advertising Bureau (IAB) recently published its research study on podcasts. Podcast advertising grew at an annual growth rate of 19%. In 2020, podcast ads in the United States amounted to $8.42 million. While podcasts are not very popular in Hong Kong, they have attracted the attention of brands in the United States. Many Americans …

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