{"id":3173,"date":"2020-02-26T05:02:17","date_gmt":"2020-02-26T05:02:17","guid":{"rendered":"http:\/\/berniewong.net\/?p=3173"},"modified":"2020-02-29T11:10:34","modified_gmt":"2020-02-29T11:10:34","slug":"is-facebook-a-dying-market","status":"publish","type":"post","link":"https:\/\/berniewong.net\/zh-hk\/is-facebook-a-dying-market\/","title":{"rendered":"Is Facebook a Dying Market?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Facebook has become part of everyone&#8217;s routine. When people pick up the phone or open a laptop, they go straight to Facebook. Companies know that the Facebook market connects more people than any other platform. They get business from active users on the website. Today, Facebook is the king of social media. With 1.62 billion daily active users, it&#8217;s an undefeated marketing platform. <\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/berniewong.net\/zh-hk\/is-facebook-a-dying-market\/#The_Decline_of_Facebook\" >The Decline of Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/berniewong.net\/zh-hk\/is-facebook-a-dying-market\/#Facebook_Competition\" >Facebook Competition<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/berniewong.net\/zh-hk\/is-facebook-a-dying-market\/#2020_Facebook_Statistics_Marketers_Should_Know_What_To_Do\" >2020 Facebook Statistics Marketers Should Know &amp;\nWhat To Do<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/berniewong.net\/zh-hk\/is-facebook-a-dying-market\/#The_%E2%80%98Silent_generation_is_the_fastest-growing_group_on_Facebook_today\" >The &#8216;Silent&#8217; generation is the fastest-growing group on Facebook today.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/berniewong.net\/zh-hk\/is-facebook-a-dying-market\/#Around_74_of_Facebook_users_are_high-income_earners\" >Around 74% of Facebook users are high-income earners.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/berniewong.net\/zh-hk\/is-facebook-a-dying-market\/#Highest_traffic_occurs_on_the_platform_during_the_mid-day_of_Wednesday_and_Thursday\" >Highest traffic occurs on the platform during the mid-day of Wednesday and Thursday.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/berniewong.net\/zh-hk\/is-facebook-a-dying-market\/#Facebook_stories_now_have_3_million_active_users_daily\" >Facebook stories now have 3 million active users daily.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/berniewong.net\/zh-hk\/is-facebook-a-dying-market\/#Only_6_of_ad_revenues_come_from_desktop_users_while_74_comes_from_mobile\" >Only 6% of ad revenues come from desktop users while 74% comes from mobile.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/berniewong.net\/zh-hk\/is-facebook-a-dying-market\/#There_is_a_37_increase_in_Facebook_Ad_Reach_and_a_decrease_of_6_in_ad_pricing\" >There is a 37% increase in Facebook Ad Reach and a decrease of 6% in ad pricing.<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/berniewong.net\/zh-hk\/is-facebook-a-dying-market\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Decline_of_Facebook\"><\/span>The Decline of Facebook<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">The past two years have been a challenging chapter for\nFacebook. On <a href=\"https:\/\/www.vox.com\/2018\/1\/31\/16957122\/facebook-daily-active-user-decline-us-canda-q4-earnings-2018\">January\n31, 2018<\/a>, Facebook reported loosing 700,000 users from Canada and the\nUnited States. Facebook has also been in hot water for data privacy breach last\n<a href=\"https:\/\/www.nytimes.com\/2018\/03\/17\/us\/politics\/cambridge-analytica-trump-campaign.html\">March\n17, 2018<\/a>. The Cambridge Analytica Scandal revealed Trump&#8217;s consultants\nexploiting millions of Facebook data. With trust in question, Facebook lost\naround <a href=\"https:\/\/en.wikipedia.org\/wiki\/History_of_Facebook\">$50 billion<\/a>\nin stock market capitalization.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facebook_Competition\"><\/span>Facebook Competition<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Competition has also outgrown Facebook. A <a href=\"https:\/\/www.forbes.com\/sites\/johnkoetsier\/2019\/02\/06\/1-of-3-marketers-shifting-ad-spend-from-facebook-and-google-to-amazon-study-says\/#151ec08448e7\">February\n2019<\/a> Forbes article showed that 33% of marketers shifted their ad spend to\nAmazon. The <a href=\"https:\/\/www.cnbc.com\/2019\/09\/09\/facebook-and-instagram-downloads-are-declining-bank-of-america-analysis-says.html\">BofA\nQ3 Study in 2019<\/a> said that Facebook mobile app download decrease by 15%. In\nthe same period, Snapchat, Twitter, and Pinterest downloads increase. By the end\nof 2019, Facebook stock drops at 7.5% as its growth decelerate. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the number of decline in Facebook statistics, a popular\nquestion emerged. Is Facebook a dying market?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2020_Facebook_Statistics_Marketers_Should_Know_What_To_Do\"><\/span><strong>2020 Facebook Statistics Marketers Should Know &amp;\nWhat To Do<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook continues to grow since its launch in 2004. Today, Facebook has an average of 1.66 billion daily users. It has maintained a steady increase of 9%. It seems like everyone is using Facebook. But for marketers, here are key demographics you might need to know this year and what you need to do:<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_%E2%80%98Silent_generation_is_the_fastest-growing_group_on_Facebook_today\"><\/span>The &#8216;Silent&#8217; generation is the fastest-growing group on Facebook today.  <span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Users born in 1945 or earlier had grown 40% in 2019. Marketers should keep this data when creating ads. The content should appeal to the &#8216;Silent&#8217; thinkers being prominent Facebook users. They are contents that drive a meaningful connection.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Around_74_of_Facebook_users_are_high-income_earners\"><\/span>Around 74% of Facebook users are high-income earners. <span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Around 74% of Facebook users are high-income earners. High-income earners have a busy lifestyle and don&#8217;t want to waste time with pushy ads. Marketers should create engaging stories and insightful content that offer them value.&nbsp; This strategy will increase the chances of conversion. <\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Highest_traffic_occurs_on_the_platform_during_the_mid-day_of_Wednesday_and_Thursday\"><\/span>Highest traffic occurs on the platform during the mid-day of Wednesday and Thursday. <span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook global engagement report showed that posts between 11 AM to 2 PM on a Wednesday and Thursday have the highest reach. For advertisers, this is the best time to post to reach more people.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facebook_stories_now_have_3_million_active_users_daily\"><\/span>Facebook stories now have 3 million active users daily.  <span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">They have grown to be a prominent place in the platform. It&#8217;s worth to invest in this kind of medium and focus on creative content. <\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Only_6_of_ad_revenues_come_from_desktop_users_while_74_comes_from_mobile\"><\/span>Only 6% of ad revenues come from desktop users while 74% comes from mobile. <span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">The percentage shows that most people access Facebook using their mobile phones. Advertisers should spend more time targeting mobile users. They must optimize their social media content to be mobile-friendly.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"There_is_a_37_increase_in_Facebook_Ad_Reach_and_a_decrease_of_6_in_ad_pricing\"><\/span>There is a 37% increase in Facebook Ad Reach and a decrease of 6% in ad pricing. <span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Now is a great time to market on Facebook. With the impressions increasing and ad cost dropping, a business will continue to grow in Facebook marketing. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook is not a dying market. There may be a decline in\nsome of their figures. But even with bad publicity, their numbers are going up.\nFacebook marketing is a must for every brand. By knowing Facebook statistics, a\nbusiness can change its content strategy to increase engagement and meet their\ngoals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook ads are the cornerstone of every business. To stand\nout with 50 million Facebook users, one will need excellent content. A digital\nagency can showcase your ads perfectly and effectively build your brand.<\/p>","protected":false},"excerpt":{"rendered":"<p>Facebook has become part of everyone&#8217;s routine. When people pick up the phone or open a laptop, they go straight to Facebook. Companies know that the Facebook market connects more people than any other platform. They get business from active users on the website. Today, Facebook is the king of social media. With 1.62 billion [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[27],"tags":[28,32,29,31,30],"class_list":["post-3173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-facebook","tag-facebook-ad-reach","tag-facebook-marketing","tag-higghest-traffic","tag-silent-generation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is Facebook a Dying Market?<\/title>\n<meta name=\"description\" content=\"Today, Facebook is the king of social media. 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