{"id":3182,"date":"2020-02-26T07:07:17","date_gmt":"2020-02-26T07:07:17","guid":{"rendered":"http:\/\/berniewong.net\/?p=3182"},"modified":"2026-09-30T00:13:15","modified_gmt":"2026-09-29T16:13:15","slug":"top-5-business-trends-in-2020","status":"publish","type":"post","link":"https:\/\/berniewong.net\/zh-hk\/top-5-business-trends-in-2020\/","title":{"rendered":"Top 5 Business Trends in 2020"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Innovation makes the business world more competitive. From\nsocial apps to machine learning, there&#8217;s no sign of slowing down. To stay on\ntop, a marketer needs to know the latest innovations in the business. Here are\nthe top 5 business trends marketers need to know in 2020.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/berniewong.net\/zh-hk\/top-5-business-trends-in-2020\/#Business_Trend_No_1_The_dominance_of_Video_Platform_to_Gen_Z\" >Business Trend No. 1: The dominance of Video Platform to Gen Z<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/berniewong.net\/zh-hk\/top-5-business-trends-in-2020\/#Business_Trend_No_2_More_People_are_Adopting_an_Eco-friendly_Lifestyle\" >Business Trend No. 2: More People are Adopting an Eco-friendly Lifestyle<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/berniewong.net\/zh-hk\/top-5-business-trends-in-2020\/#Business_Trend_No_3_Continuous_Expansion_of_Artificial_Intelligence_and_Machine_Learning\" >Business Trend No. 3: Continuous Expansion of Artificial Intelligence and Machine Learning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/berniewong.net\/zh-hk\/top-5-business-trends-in-2020\/#Business_Trend_No_4_Steady_Rise_of_Online_Marketing\" >Business Trend No. 4: Steady Rise of Online Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/berniewong.net\/zh-hk\/top-5-business-trends-in-2020\/#Business_Trend_No_5_Demand_for_an_All-In-One_Platform\" >Business Trend No. 5: Demand for an All-In-One Platform<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/berniewong.net\/zh-hk\/top-5-business-trends-in-2020\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Business_Trend_No_1_The_dominance_of_Video_Platform_to_Gen_Z\"><\/span><strong>Business Trend No. 1: The dominance of Video Platform to Gen Z<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">For years, marketing campaigns have given millennials attention. This 2020, business trends will increase focus on the GenZ. They have a different content interest. Most students now prefer how-tos and DIY videos over textbooks. <a href=\"https:\/\/www.thinkwithgoogle.com\/advertising-channels\/video\/gen-z-and-youtube\/\">80% of GenZ teens<\/a> say they get more knowledge from YouTube. Ryan Kaji, the most popular Vlogger earned a whopping <a href=\"https:\/\/www.nydailynews.com\/news\/national\/ny-ryan-kaji-youtube-20191219-c6vvtl4shzbsjpvwteivpl6ye4-story.html\">$26 million in 2019<\/a>. Tiktok is a video sharing app introduced in 2017. It now has 800 million active monthly users. Any brand who targets an audience between 13 to 30 years old should be in Tiktok right now.&nbsp;&nbsp; <\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Business_Trend_No_2_More_People_are_Adopting_an_Eco-friendly_Lifestyle\"><\/span><strong>Business Trend No. 2: More People are Adopting an Eco-friendly Lifestyle<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">There&#8217;s a rising call for social responsibility today.\nUnilever reports that 1\/3 of consumers buy from brands based on their positive\nimpact on the planet. To meet such demand, brands shifted to biodegradable\npackaging. One example is Starbucks planning to cut all plastic straws this\nyear. Many companies shape their campaigns on preventing further damage to the\nenvironment. Some take part to raise funds in sustainability partnerships.\nOthers joined clean up drives or tree planting. It&#8217;s now clear that\nenvironmental focus is a must to promote a brand.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Business_Trend_No_3_Continuous_Expansion_of_Artificial_Intelligence_and_Machine_Learning\"><\/span><strong>Business Trend No. 3: Continuous Expansion of Artificial Intelligence and Machine Learning <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">AI becomes mainstream because of its ability to analyze\nlarge data. They made the lives of marketers easier in many ways. By 2021, <a href=\"https:\/\/www.gartner.com\/en\/documents\/3875982\/100-data-and-analytics-predictions-through-2022\">Gartner<\/a>\nforecasted that 80% of technologies will use AI. An AI-powered algorithm is\nsomething marketers should care about. They proved to lower the advertising\nbudget by locating your target audience. Netflix saves <a href=\"https:\/\/dl.acm.org\/doi\/10.1145\/2843948\">$1 billion<\/a> each year through\nAI recommendation. And <a href=\"https:\/\/dl.acm.org\/doi\/10.1145\/2843948\">75%<\/a>\nof what Netflix users watch come from those recommendations. Chatbots and\nvoiced-based searches help brands customized interaction with a volume of\nusers. Such decreases a lot of manpower costs. Today, there&#8217;s a clear\nopportunity is to leverage AI in retention and loyalty.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Business_Trend_No_4_Steady_Rise_of_Online_Marketing\"><\/span> <strong>Business Trend No. 4: Steady Rise of Online Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Brick-and-mortar stores are still making sales larger than\nonline stores. But online marketing is growing so fast because of convenience. A\n2020 forecast said it will hit a <a href=\"https:\/\/www.statista.com\/statistics\/278890\/us-apparel-and-accessories-retail-e-commerce-revenue\/\">$4\ntrillion<\/a> revenue this year. People all over the world shop online.&nbsp; There are around <a href=\"https:\/\/www.oberlo.com.ph\/statistics\/how-many-people-shop-online\">2.05\nbillion<\/a> digital buyers today. Exclusive online shopping events have played\na big part in stimulating e-commerce. Given the rising trend, a deeper look in\ne-commerce statistics can help marketers with their sales strategy.&nbsp; <\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Business_Trend_No_5_Demand_for_an_All-In-One_Platform\"><\/span> <strong>Business Trend No. 5: Demand for an All-In-One Platform<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Companies want to provide more options and services to their\ncustomers. Consumers favor vendors who can make them do more than one goal.\nWe&#8217;ve seen companies like <a href=\"https:\/\/www.cyfe.com\/\">Cyfe<\/a> and <a href=\"https:\/\/www.tableau.com\/about\">Tableu<\/a> offering an all-in-one business\nplatform. <a href=\"https:\/\/primetrust.com\/\">Prime Trust<\/a> offers one-stop\nshopping for business owners. The demand for different types of payment also\ngrows. High website security and 24-hours financial access are now major\nconcerns. Marketers should learn more about API integration.&nbsp; They will seamlessly connect the world to the\nbusiness ecosystem.&nbsp;&nbsp; <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Marketers need to stay connected to business trends. They should\nbe flexible enough to adapt to the changing market. Seize any innovation to\nhelp you make the right decision. They are likely to influence future growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is why companies are turning to digital agencies. They\ncan give creative, strategic, and technical advice on how to keep up with the\ntrends. They can offer web design and development, online advertising, and\ne-commerce consulting. &nbsp;And to top up the\nbenefits, they can make the most sense of your money.<\/p>","protected":false},"excerpt":{"rendered":"<p>Innovation makes the business world more competitive. From social apps to machine learning, there&#8217;s no sign of slowing down. To stay on top, a marketer needs to know the latest innovations in the business. Here are the top 5 business trends marketers need to know in 2020. Business Trend No. 1: The dominance of Video [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3235,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[33],"tags":[39,40,34,38,35,37,36],"class_list":["post-3182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-trends","tag-ai","tag-all-in-one-platform","tag-business-trends","tag-eco-friendly","tag-gen-z","tag-tiktok","tag-vlogging"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 5 Business Trends in 2020<\/title>\n<meta name=\"description\" content=\"To stay on top, a marketer needs to know the latest innovations in the business. 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