{"id":3240,"date":"2020-02-27T06:23:25","date_gmt":"2020-02-27T06:23:25","guid":{"rendered":"http:\/\/berniewong.net\/?p=3240"},"modified":"2020-02-29T11:10:34","modified_gmt":"2020-02-29T11:10:34","slug":"4-content-marketing-trends-to-watch-this-2020","status":"publish","type":"post","link":"https:\/\/berniewong.net\/zh-hk\/4-content-marketing-trends-to-watch-this-2020\/","title":{"rendered":"4 Content Marketing Trends to Watch This 2020"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Bill Gates wrote an essay in 1996 entitled &#8220;<a href=\"https:\/\/medium.com\/@HeathEvans\/content-is-king-essay-by-bill-gates-1996-df74552f80d9\">Content is king<\/a>.&#8221; He said that <em>&#8220;Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.&#8221; It&#8217;s indeed happening now. Content marketing is a necessity for any modern brand. It&#8217;s a <\/em>strategic marketing approach. Creating valuable and relevant content to attract and keep a defined audience. In this way, one educate people to know, like, and trust a business. Ultimately, it aims to drive profit.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/berniewong.net\/zh-hk\/4-content-marketing-trends-to-watch-this-2020\/#What_does_content_marketing_mean_for_your_business\" >What does content marketing mean for your\nbusiness?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/berniewong.net\/zh-hk\/4-content-marketing-trends-to-watch-this-2020\/#4_Content_Marketing_Trends_to_Watch_This_2020\" >4 Content Marketing Trends to Watch This 2020<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/berniewong.net\/zh-hk\/4-content-marketing-trends-to-watch-this-2020\/#Video_Content\" >Video Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/berniewong.net\/zh-hk\/4-content-marketing-trends-to-watch-this-2020\/#Voice_Search\" >Voice Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/berniewong.net\/zh-hk\/4-content-marketing-trends-to-watch-this-2020\/#Augmented_Reality_AR\" >Augmented Reality\n(AR)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/berniewong.net\/zh-hk\/4-content-marketing-trends-to-watch-this-2020\/#Chatbots\" >Chatbots<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/berniewong.net\/zh-hk\/4-content-marketing-trends-to-watch-this-2020\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_does_content_marketing_mean_for_your_business\"><\/span><strong>What does content marketing mean for your\nbusiness?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Have you\never wonder how Buffer and Hubspot made a name in the online world? How does\nZomato acquire 1.3 million followers? And how the iconic Rolex is rocking\nInstagram? <em>Every marketer knows<\/em> that content\nmarketing works. But they are confused about how to measure it. Here are three <a href=\"https:\/\/contentmarketinginstitute.com\/2019\/10\/success-differentiators-b2b-research\/\">2019 statistics<\/a> to prove it:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Content marketing is a great way to get your brand known. It helped 86% of marketers increase their brand awareness.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Online content is the easiest benchmark to educate your clients about your brand. 70% of them prefer to learn a product through written content. <\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Well written content wins customer attention and eventually build brand loyalty. 75% of marketers gained credibility and trust using them.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Content_Marketing_Trends_to_Watch_This_2020\"><\/span><strong>4 Content Marketing Trends to Watch This 2020<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There&#8217;s a lot of content marketing strategies that exist today. The needs of the audience are constantly changing. \u00a0It&#8217;s up to marketers to take creative chances. Knowing these 4 Content Marketing Trends this year can give you insights on creating more effective content. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Video_Content\"><\/span><strong>Video Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">54% of the audience today wants to see more video content on\na brand. Popular video platforms like YouTube, Tiktok, and Twitch continue to\ngain huge followings. Marketers should include video creation on their\nstrategy. Tiktok, Lasso, and Bytes are some platforms where you can create\nshort clips. They are low-budget but have more organic reach. The easiest way\nis to try out Facebook Live and Instagram Live. These streaming can better\nconnect one with the audience in real-time. It is important to make sure that\nvideos are properly formatted for each platform. Square videos work well on Facebook,\nwhile vertical videos work better on Instagram.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Voice_Search\"><\/span><strong>Voice Search <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">People get more convenience using voice-powered assistants.\nVoice interactions are becoming a part of daily routine. Microsoft now powers\nvoice search in Windows 10 using Cortana. Amazon&#8217;s Echo replied to questions or\ncontrol home devices using voice command.&nbsp;It&#8217;s expected that&nbsp;<a href=\"https:\/\/www.campaignlive.co.uk\/article\/just-say-it-future-search-voice-personal-digital-assistants\/1392459\" target=\"_blank\" rel=\"noreferrer noopener\">half of the online search<\/a>&nbsp;this year will be using\nvoice commands. What people type on Google is different from what they would\nspeak. Marketers should expect the audience to query conversationally. Refocus\ncontent based on natural language, longtail keywords, and popular jargon. Search\nfor &#8220;near me&#8221; business is also popular on voice search. Be sure to\nupdate contact numbers and location. It is also best to drop duplicate\ncontents.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Augmented_Reality_AR\"><\/span><strong>Augmented Reality\n(AR) <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Innovative campaigns give way for augmented reality. Users\nenjoy adding fun visual content to their photos and videos. The augmented\nshopping experience is now a big hit in the retail industry. An IAB projection\nshowed that there will be&nbsp;<a href=\"https:\/\/www.iab.com\/wp-content\/uploads\/2019\/06\/IAB-AR-for-Marketing-Playbook-FINAL-June-2019.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">77.7 million<\/a>&nbsp;AR users this year.&nbsp;AR can be\nanother tool to drive sales. Marketers can use AR to create compelling product\ndemos. The audience can try to make up on or model clothing items using AR\nscenarios. A virtual tour of a location gives the prospect a clear experience\nof what&#8217;s waiting for them. Through an AR scan code, it will be easy to provide\nyour complete product line and information.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Chatbots\"><\/span><strong>Chatbots<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Consumers now have choices on the way they communicate. Most\nprefer chats to get the answers they need at their most convenient time.&nbsp;<a href=\"https:\/\/www.business2community.com\/marketing\/does-your-2020-marketing-strategy-include-conversational-marketing-02257726\" target=\"_blank\" rel=\"noreferrer noopener\">82%<\/a>&nbsp;of consumers rate &#8220;immediate response&#8221;\nas important when they have a question. Nothing&#8217;s better than one-on-one human\ninteraction. But marketers now have an easy way to better serve the audience.\nUsing chatbots engage visitors in using relevant and timely context. Find ways\nto make things easy. Identify the questions most of the audience ask. If they\nare not sales related, think of ways to answer the query while still showing\nthe value of your brand. Businesses are also using a chatbot in lots of\nexciting ways. One can request a Lyft ride using messaging apps. Spotify&#8217;s bot\nrecommends a playlist depending on one&#8217;s mood. There&#8217;s a huge opportunity to\nwin a target audience using chatbots.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Marketers need to repurpose towards content marketing trends this 2020. To keep up with competitors, one needs to keep up. Think about how you can take advantage of using video content, voice search, AR, and chatbots. A critical analysis will help you identify where to invest. Knowing these new tools, one can now have options to improve customer experience and lead optimization.\u00a0 <\/p>","protected":false},"excerpt":{"rendered":"<p>Bill Gates wrote an essay in 1996 entitled &#8220;Content is king.&#8221; He said that &#8220;Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.&#8221; It&#8217;s indeed happening now. Content marketing is a necessity for any modern brand. It&#8217;s a strategic marketing approach. Creating [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[33],"tags":[51,50,54,53,52],"class_list":["post-3240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-trends","tag-ar","tag-chatbots","tag-content-marketing","tag-video-content","tag-voice-search"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Content Marketing Trends to Watch This 2020<\/title>\n<meta name=\"description\" content=\"A lot of marketing strategies exist today. 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