{"id":3606,"date":"2020-08-04T16:09:21","date_gmt":"2020-08-04T08:09:21","guid":{"rendered":"http:\/\/berniewong.net\/?p=3606"},"modified":"2021-05-24T16:21:20","modified_gmt":"2021-05-24T08:21:20","slug":"wake-up-build-the-most-genuine-brand-equity","status":"publish","type":"post","link":"https:\/\/berniewong.net\/zh-hk\/wake-up-build-the-most-genuine-brand-equity\/","title":{"rendered":"Wake Up! Build the Most Genuine Brand Equity!"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Hong Kong marketers who have their international brands once asked, \u201cIs a Hong Kong website needed when a lot of resources have been invested in <a href=\"https:\/\/www.facebook.com\/business\/help\/104002523024878\">Facebook Page<\/a> and works well?\u201d Surely! A brand should own its website, whether it&#8217;s international or local, famous or less famous. A website is the most genuine brand equity. I know that creating a local page may be a tough job for an international brand. But in the long run, this could be a strategy. Far-sighted management should not avoid such importance and dwell on the trivial.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/berniewong.net\/zh-hk\/wake-up-build-the-most-genuine-brand-equity\/#Real_Own_Media_Rather_than_Facebook_Page\" >Real Own Media Rather than Facebook Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/berniewong.net\/zh-hk\/wake-up-build-the-most-genuine-brand-equity\/#The_Withdrawal_of_TikTok_from_Hong_Kong_Inspires\" >The Withdrawal of TikTok from Hong Kong Inspires<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/berniewong.net\/zh-hk\/wake-up-build-the-most-genuine-brand-equity\/#Foreign_Platforms_such_as_%E2%80%9CAmazon%E2%80%9D_Can_Also_Close_Your_Stores\" >Foreign Platforms such as \u201cAmazon\u201d Can Also Close Your Stores!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/berniewong.net\/zh-hk\/wake-up-build-the-most-genuine-brand-equity\/#Website_Is_the_Most_Basic_Need_of_a_Brand\" >Website Is the Most Basic Need of a Brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/berniewong.net\/zh-hk\/wake-up-build-the-most-genuine-brand-equity\/#The_Number_of_Fans_on_Social_Media_Platforms_Is_Less_Useful_than_Customer_Emails\" >The Number of Fans on Social Media Platforms Is Less Useful than Customer Emails<\/a><\/li><\/ul><\/nav><\/div>\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Real_Own_Media_Rather_than_Facebook_Page\"><\/span><strong>Real Own Media Rather than Facebook Page<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Marketers often complain that Facebook and Instagram ads incur too many costs. Social media occasionally goes wrong. Sometimes, posts cannot be displayed, or one cannot log in on the page. Yet, after these problems are answered, things go back to usual. It seems that everyone has forgotten that these social media platforms can only be used as a big sign or paid media. That is despite their large flow of users. The page or account that marketers so painstakingly built up is entirely on someone else&#8217;s platform. It\u2019s not the real owner media.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Withdrawal_of_TikTok_from_Hong_Kong_Inspires\"><\/span><strong>The Withdrawal of TikTok from Hong Kong Inspires<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok announced its plan to exit the Hong Kong market within days. This will be a major international concern given the political situation. As such, marketers started to discuss what would happen if Facebook and Instagram won&#8217;t work in Hong Kong one day. As a member who loves Hong Kong, I certainly do not want to see that. And I hope that day will never come. Let this event be a useful reminder: Does your brand have its own media?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Foreign_Platforms_such_as_%E2%80%9CAmazon%E2%80%9D_Can_Also_Close_Your_Stores\"><\/span><strong>Foreign Platforms such as \u201cAmazon\u201d Can Also Close Your Stores!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Content marketing is very important and so is building a community. Even so, it cannot solely rely on some specific platforms. We shouldn\u2019t feel conceited and self-satisfied because of some success in fans. There are many marketing cases in foreign countries. For example, Amazon sellers earned a lot of money. When <a href=\"https:\/\/www.amazon.com\/\">Amazon<\/a> changed the sorting preference overnight, these stores disappeared. They were closed by Amazon for some reason. Moreover, the complaint is time-consuming. One must understand that opening a store in someone else\u2019s \u201cshopping mall\u201d can indeed guarantee the flow of people. But it is the \u201cshopping mall\u201d that wields the power. The closure of your store is often not up to you, whether it is right or wrong.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Website_Is_the_Most_Basic_Need_of_a_Brand\"><\/span><strong>Website Is the Most Basic Need of a Brand<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Awakening marketers can start with the following points. First, diversification. Never put the eggs in one basket. Have at least two active social media platforms. I know that many brands are very focused on Facebook, and even Instagram is put aside (although Facebook and Instagram belong to the same company). A website is necessary for the brand. Don\u2019t build websites that are difficult to update. <a href=\"https:\/\/wordpress.com\/\">WordPress<\/a> is my favorite website development platform. It has simple content management and professional search engine optimization. Contents on social media should also be considered on your website.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Number_of_Fans_on_Social_Media_Platforms_Is_Less_Useful_than_Customer_Emails\"><\/span><strong>The Number of Fans on Social Media Platforms Is Less Useful than Customer Emails<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, building a community cannot only rely on social media platforms. The number of fans on social media platforms is not what the brand owns. It\u2019s because these fans cannot be connected when they leave the social media platforms. Recently, I have reformed the marketing strategy in this respect for many brand clients. A brand owns at least emails of fans and the contact information in WhatsApp to prepare for more holistic marketing.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creative <a href=\"https:\/\/social-stand.com\/\">social media content<\/a> is the main business for me. To put it bluntly, it seems like \u201crunning my act by myself.\u201d Only considering social media as a brand marketing strategy will bring hidden concerns in the long run. Building the most genuine brand equity is the key!<\/p>","protected":false},"excerpt":{"rendered":"<p>Hong Kong marketers who have their international brands once asked, \u201cIs a Hong Kong website needed when a lot of resources have been invested in Facebook Page and works well?\u201d Surely! A brand should own its website, whether it&#8217;s international or local, famous or less famous. A website is the most genuine brand equity. I [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[33,62,61,162,170,27,166,171],"tags":[203,201,202,200,186,199],"class_list":["post-3606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-trends","category-content-marketing","category-digital-marketing","category-facebook","category-instagram","category-social-media","category-social-stand","category-wordpress","tag-brand-needs","tag-digital-world","tag-genuine","tag-marketing-strategy","tag-strategic-planning","tag-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wake Up! Build the Most Genuine Brand Equity | Bernie Wong<\/title>\n<meta name=\"description\" content=\"Read Bernie Wong&#039;s perspective on wake up! build the most genuine brand equity, with practical insights for marketers, brands and business leaders.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/berniewong.net\/zh-hk\/wake-up-build-the-most-genuine-brand-equity\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wake Up! Build the Most Genuine Brand Equity | Bernie Wong\" \/>\n<meta property=\"og:description\" content=\"Read Bernie Wong&#039;s perspective on wake up! build the most genuine brand equity, with practical insights for marketers, brands and business leaders.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/berniewong.net\/zh-hk\/wake-up-build-the-most-genuine-brand-equity\/\" \/>\n<meta property=\"og:site_name\" content=\"Dr Bernie Wong - AI and Storytelling Trainer\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-04T08:09:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-24T08:21:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/berniewong.net\/wp-content\/uploads\/2020\/08\/25Wake_up_Build_the_most_genuine_brand_equity.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dr Bernie Wong Kai Leong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hkbernie\" \/>\n<meta name=\"twitter:site\" content=\"@hkbernie\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dr Bernie Wong Kai Leong\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9810\u8a08\u95b1\u8b80\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 \u5206\u9418\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Wake Up! Build the Most Genuine Brand Equity | Bernie Wong","description":"Read Bernie Wong's perspective on wake up! build the most genuine brand equity, with practical insights for marketers, brands and business leaders.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/berniewong.net\/zh-hk\/wake-up-build-the-most-genuine-brand-equity\/","og_locale":"zh_HK","og_type":"article","og_title":"Wake Up! Build the Most Genuine Brand Equity | Bernie Wong","og_description":"Read Bernie Wong's perspective on wake up! build the most genuine brand equity, with practical insights for marketers, brands and business leaders.","og_url":"https:\/\/berniewong.net\/zh-hk\/wake-up-build-the-most-genuine-brand-equity\/","og_site_name":"Dr Bernie Wong - AI and Storytelling Trainer","article_published_time":"2020-08-04T08:09:21+00:00","article_modified_time":"2021-05-24T08:21:20+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/berniewong.net\/wp-content\/uploads\/2020\/08\/25Wake_up_Build_the_most_genuine_brand_equity.jpg","type":"image\/jpeg"}],"author":"Dr Bernie Wong Kai Leong","twitter_card":"summary_large_image","twitter_creator":"@hkbernie","twitter_site":"@hkbernie","twitter_misc":{"\u4f5c\u8005":"Dr Bernie Wong Kai Leong","\u9810\u8a08\u95b1\u8b80\u6642\u9593":"3 \u5206\u9418"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/berniewong.net\/wake-up-build-the-most-genuine-brand-equity\/#article","isPartOf":{"@id":"https:\/\/berniewong.net\/wake-up-build-the-most-genuine-brand-equity\/"},"author":{"name":"Dr Bernie Wong Kai Leong","@id":"https:\/\/berniewong.net\/#\/schema\/person\/078b4cae4b73a2f6b45cc6206801f153"},"headline":"Wake Up! Build the Most Genuine Brand Equity!","datePublished":"2020-08-04T08:09:21+00:00","dateModified":"2021-05-24T08:21:20+00:00","mainEntityOfPage":{"@id":"https:\/\/berniewong.net\/wake-up-build-the-most-genuine-brand-equity\/"},"wordCount":663,"commentCount":0,"publisher":{"@id":"https:\/\/berniewong.net\/#\/schema\/person\/078b4cae4b73a2f6b45cc6206801f153"},"image":{"@id":"https:\/\/berniewong.net\/wake-up-build-the-most-genuine-brand-equity\/#primaryimage"},"thumbnailUrl":"https:\/\/berniewong.net\/wp-content\/uploads\/2020\/08\/25Wake_up_Build_the_most_genuine_brand_equity.jpg","keywords":["Brand Needs","Digital World","Genuine","Marketing Strategy","Strategic Planning","Strategy"],"articleSection":["Business Trends","Content Marketing","Digital Marketing","Facebook","Instagram","Social Media","Social Stand","WordPress"],"inLanguage":"zh-HK","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/berniewong.net\/wake-up-build-the-most-genuine-brand-equity\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/berniewong.net\/wake-up-build-the-most-genuine-brand-equity\/","url":"https:\/\/berniewong.net\/wake-up-build-the-most-genuine-brand-equity\/","name":"Wake Up! Build the Most Genuine Brand Equity | Bernie Wong","isPartOf":{"@id":"https:\/\/berniewong.net\/#website"},"primaryImageOfPage":{"@id":"https:\/\/berniewong.net\/wake-up-build-the-most-genuine-brand-equity\/#primaryimage"},"image":{"@id":"https:\/\/berniewong.net\/wake-up-build-the-most-genuine-brand-equity\/#primaryimage"},"thumbnailUrl":"https:\/\/berniewong.net\/wp-content\/uploads\/2020\/08\/25Wake_up_Build_the_most_genuine_brand_equity.jpg","datePublished":"2020-08-04T08:09:21+00:00","dateModified":"2021-05-24T08:21:20+00:00","description":"Read Bernie Wong's perspective on wake up! build the most genuine brand equity, with practical insights for marketers, brands and business leaders.","breadcrumb":{"@id":"https:\/\/berniewong.net\/wake-up-build-the-most-genuine-brand-equity\/#breadcrumb"},"inLanguage":"zh-HK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/berniewong.net\/wake-up-build-the-most-genuine-brand-equity\/"]}]},{"@type":"ImageObject","inLanguage":"zh-HK","@id":"https:\/\/berniewong.net\/wake-up-build-the-most-genuine-brand-equity\/#primaryimage","url":"https:\/\/berniewong.net\/wp-content\/uploads\/2020\/08\/25Wake_up_Build_the_most_genuine_brand_equity.jpg","contentUrl":"https:\/\/berniewong.net\/wp-content\/uploads\/2020\/08\/25Wake_up_Build_the_most_genuine_brand_equity.jpg","width":1200,"height":675,"caption":"Wake Up! Build the Most Genuine Brand Equity!"},{"@type":"BreadcrumbList","@id":"https:\/\/berniewong.net\/wake-up-build-the-most-genuine-brand-equity\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/berniewong.net\/"},{"@type":"ListItem","position":2,"name":"Wake Up! Build the Most Genuine Brand Equity!"}]},{"@type":"WebSite","@id":"https:\/\/berniewong.net\/#website","url":"https:\/\/berniewong.net\/","name":"\u9ec3\u555f\u4eae\u535a\u58eb","description":"AI, storytelling, branding and digital marketing training in Hong Kong and across Asia","publisher":{"@id":"https:\/\/berniewong.net\/#\/schema\/person\/078b4cae4b73a2f6b45cc6206801f153"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/berniewong.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-HK"},{"@type":["Person","Organization"],"@id":"https:\/\/berniewong.net\/#\/schema\/person\/078b4cae4b73a2f6b45cc6206801f153","name":"\u9ec3\u555f\u4eae\u535a\u58eb\uff08Dr Bernie Wong Kai Leong\uff09","image":{"@type":"ImageObject","inLanguage":"zh-HK","@id":"https:\/\/berniewong.net\/wp-content\/uploads\/2022\/05\/cropped-WhatsApp-Image-2022-04-25-at-1.01.15-PM.jpeg","url":"https:\/\/berniewong.net\/wp-content\/uploads\/2022\/05\/cropped-WhatsApp-Image-2022-04-25-at-1.01.15-PM.jpeg","contentUrl":"https:\/\/berniewong.net\/wp-content\/uploads\/2022\/05\/cropped-WhatsApp-Image-2022-04-25-at-1.01.15-PM.jpeg","width":512,"height":170,"caption":"Dr Bernie Wong Kai Leong"},"logo":{"@id":"https:\/\/berniewong.net\/wp-content\/uploads\/2022\/05\/cropped-WhatsApp-Image-2022-04-25-at-1.01.15-PM.jpeg"},"description":"Hong Kong-based AI and storytelling trainer, digital marketing speaker, consultant and educator.","sameAs":["https:\/\/berniewong.net"],"url":"https:\/\/berniewong.net\/zh-hk\/author\/berniewong\/"}]}},"_links":{"self":[{"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/posts\/3606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/comments?post=3606"}],"version-history":[{"count":0,"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/posts\/3606\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/media\/4242"}],"wp:attachment":[{"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/media?parent=3606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/categories?post=3606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/tags?post=3606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}