{"id":3645,"date":"2020-08-19T08:00:00","date_gmt":"2020-08-19T00:00:00","guid":{"rendered":"http:\/\/berniewong.net\/?p=3645"},"modified":"2026-09-29T17:54:30","modified_gmt":"2026-09-29T09:54:30","slug":"discover-digital-marketing-insights-for-the-publishing-industry","status":"publish","type":"post","link":"https:\/\/berniewong.net\/zh-hk\/discover-digital-marketing-insights-for-the-publishing-industry\/","title":{"rendered":"Discover Digital Marketing Insights for the Publishing Industry"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/berniewong.net\/zh-hk\/discover-digital-marketing-insights-for-the-publishing-industry\/#Leverage_Digital_Marketing_to_Extend_Reach_Beyond_the_Annual_Reading_Buzz_Created_By_the_Book_Fair\" >Leverage Digital Marketing to Extend Reach Beyond the Annual Reading Buzz Created By the Book Fair<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/berniewong.net\/zh-hk\/discover-digital-marketing-insights-for-the-publishing-industry\/#Embrace_the_Digitalization_of_Marketing_By_the_Publishing_Industry_as_the_New_Normal\" >Embrace the Digitalization of Marketing By the Publishing Industry as the New Normal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/berniewong.net\/zh-hk\/discover-digital-marketing-insights-for-the-publishing-industry\/#Use_Short_Films_and_Micro_Movies_for_Brand_Storytelling\" >Use Short Films and Micro Movies for Brand Storytelling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/berniewong.net\/zh-hk\/discover-digital-marketing-insights-for-the-publishing-industry\/#Employ_Creative_Movie_Promotion_Techniques\" >Employ Creative Movie Promotion Techniques<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/berniewong.net\/zh-hk\/discover-digital-marketing-insights-for-the-publishing-industry\/#Engage_Young_Audiences_Through_Instagram\" >Engage Young Audiences Through Instagram<\/a><\/li><\/ul><\/nav><\/div>\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Leverage_Digital_Marketing_to_Extend_Reach_Beyond_the_Annual_Reading_Buzz_Created_By_the_Book_Fair\"><\/span><strong>Leverage Digital Marketing to Extend Reach Beyond the Annual Reading Buzz Created By the Book Fair<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">With the long-awaited book fair indefinitely postponed, many publishers have turned to promote their books online. Book lovers will only be too happy to splurge on books of their choice. The general public, on the other hand, may not be as drawn to making book purchases without the buzz of the trade event, such as being able to meet authors in person. The coronavirus pandemic has undoubtedly accelerated the pace. Traditional publishers embrace digital transformation. <a href=\"https:\/\/berniewong.net\/zh-hk\/ai-digital-marketing-storytelling-training-hong-kong\/\">Digital marketing<\/a> efforts extend far beyond simply having an online store. In addition to reducing prices on books, publishers have turned to various other promotional activities to boost sales. Post-pandemic, publishers will realize the value of a comprehensive, well-executed <a href=\"https:\/\/berniewong.net\/zh-hk\/\">\u6578\u78bc\u71df\u92b7<\/a> strategy. Such a strategy enables them to reach and target consumers all year round. Then, leave the fate of sales less reliant on the physical buzz created by the book fair annually.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Embrace_the_Digitalization_of_Marketing_By_the_Publishing_Industry_as_the_New_Normal\"><\/span><strong>Embrace the Digitalization of Marketing By the Publishing Industry as the New Normal<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Last week, the <a href=\"https:\/\/en.prnasia.com\/releases\/apac\/aim-organizes-the-2nd-hk-digital-advertising-start-ups-x-publishing-promotion-support-scheme-awards-presentation-ceremony-and-winners-sharing-seminar-287560.shtml\">Ad x Pub HK Digital Advertising Start-ups X Publishing Promotion Support Scheme<\/a> organized an award ceremony. The program included interviews with the awardees. They shared good marketing insights for authors seeking to promote their literature. Marketing efforts must go digital. And what better way and time to welcome this new normal with the awards ceremony going ahead in a live broadcast. While the new dates of the book fair \u2013 where the ceremony is traditionally held \u2013 are pending, Digital transformation is not limited to just the publishing industry. Every industry must embrace it. It is a paradigm shift that businesses must undertake to successfully pivot in the pandemic.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Short_Films_and_Micro_Movies_for_Brand_Storytelling\"><\/span><strong>Use Short Films and Micro Movies for Brand Storytelling<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The award-winning title, \u9713\u8679\u9eef\u8272 Hong Kong Neon Lights, won the Gold Ad x Pub award. The book documents the gradual disappearance of Hong Kong&#8217;s neon signs, which evoke nostalgia among many of us. <a href=\"https:\/\/www.horizoncreativehk.com\/horizon\">Horizon Creative<\/a> spearheaded digital advertising for the title. By weaving a love story and a disappearing class of photographers together, the campaign had great public appeal. An element contributing to the campaign\u2019s success was the accompanying soundtrack of the micro movie: \u50be\u57ce by <a href=\"https:\/\/www.imdb.com\/name\/nm0939409\/\">Wyman Wong<\/a>. The micro movie was so well-made that even the author of the book was keen to find out the ending. Book publishing can certainly benefit from using a great marketing story. This is a brilliant strategy based on my experience with brand marketing.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Employ_Creative_Movie_Promotion_Techniques\"><\/span><strong>Employ Creative Movie Promotion Techniques<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The response to the marketing of the book, <a href=\"https:\/\/www.hkreadingcity.net\/book\/details\/5c80f45c6a0b62fb348b4619\">\u5931\u5e38\u7f6a\uff0d\u6cd5\u91ab\u7cbe\u795e\u79d1\u91ab\u751f\u7684\u4ee3\u544a\u767d<\/a>, was a resounding success. <a href=\"https:\/\/www.facebook.com\/gdmorningcreative\/\">Good Morning Creative<\/a> adopted the same approach it takes toward promoting movies by producing trailers and stills (even providing cinematic seating). Even the author, a forensic psychiatrist, was involved in the creation of this suspense &#8220;movie.&#8221; The approach of partnering authors to promote books through bold and creative means appears to be effective. In this way, readers can interact with authors beyond the traditional author signing events.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Engage_Young_Audiences_Through_Instagram\"><\/span><strong>Engage Young Audiences Through Instagram<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">To promote the work of photographer-cum-author <a href=\"https:\/\/us.sagepub.com\/en-us\/nam\/author\/kelvin-yuen\">Kelvin<\/a> of the book, <a href=\"https:\/\/topick.hket.com\/article\/1458487\/%E9%87%8E%E5%AD%A9%E5%AD%90%E8%BF%BD%E5%A4%A2%E7%9A%84%E6%95%85%E4%BA%8B%E3%80%80%E5%9C%8B%E5%AE%B6%E5%9C%B0%E7%90%86%E6%94%9D%E5%BD%B1%E5%86%A0%E8%BB%8D%EF%BC%9A%E5%BE%9E%E7%8A%AF%E9%8C%AF%E4%B8%AD%E6%88%90%E9%95%B7\">\u91ce\u5b69\u5b50\u8ffd\u5922\u7684\u4e16\u754c<\/a>, the Instagram-loving team at M &amp; ME CREATIVE\u2019s designed his exclusive Instagram filter. The book uses camera filters to tell the story of a photographer pursuing his dreams. On Instagram, such a feature resonates with young people. In marketing, new features of social media platforms continue to provide users with novel experiences. For instance, <a href=\"https:\/\/social-stand.com\/facebook-launches-spark-ar-studio-on-instagram\/\">AR<\/a> and VR capabilities yield positive marketing results. Use these features to your advantage when promoting your brand. It is also essential that authors actively involve themselves in the marketing process to ensure a successful book launch. In the digital age, authors no longer hide behind their books and publishers. Digital transformation has also brought about many opportunities for direct interactions with customers across industries. Is your business poised to harness digital transformation?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Source:<\/strong> <a rel=\"noreferrer noopener\" href=\"https:\/\/ebook.mingpao.com\/htm\/MoneyMonday\/2020\/Emag\/MM_0810\/html5forpc.html?page=30\" target=\"_blank\">https:\/\/ebook.mingpao.com\/htm\/MoneyMonday\/2020\/Emag\/MM_0810\/html5forpc.html?page=30<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Leverage Digital Marketing to Extend Reach Beyond the Annual Reading Buzz Created By the Book Fair With the long-awaited book fair indefinitely postponed, many publishers have turned to promote their books online. Book lovers will only be too happy to splurge on books of their choice. The general public, on the other hand, may not [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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