{"id":3660,"date":"2020-09-28T11:14:00","date_gmt":"2020-09-28T03:14:00","guid":{"rendered":"http:\/\/berniewong.net\/?p=3660"},"modified":"2021-05-24T15:50:48","modified_gmt":"2021-05-24T07:50:48","slug":"bernie-wong-speaks-to-hku-mba-students-on-developing-omni-channel-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/berniewong.net\/zh-hk\/bernie-wong-speaks-to-hku-mba-students-on-developing-omni-channel-marketing-campaigns\/","title":{"rendered":"Bernie Wong Speaks to HKU MBA Students on Developing Omni-channel Marketing Campaigns"},"content":{"rendered":"<p class=\"wp-block-paragraph\">On 25 July, 2020, <a href=\"https:\/\/berniewong.net\/zh-hk\/\">Bernie Wong<\/a>, the owner and founder of Social Stand Limited, was invited as a guest speaker at the Hong Kong University. The Hong Kong University offers a 6-unit experiential learning course called Business Consulting Practicum, which is a free-elective course for students in the Hong Kong University Business School.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Students are given the opportunity to listen to seasoned professionals on the ins and outs of the business field and <a href=\"https:\/\/www.linkedin.com\/in\/hkbernie\/\">Bernie<\/a> gave a presentation titled \u201cGo Beyond Social Media, How Integrated Marketing Campaigns Work\u201d. According to Bernie, when it comes to <a href=\"https:\/\/berniewong.net\/zh-hk\/\">\u6578\u78bc\u71df\u92b7<\/a>, it\u2019s not just about the channel or the type of technology that is used to display content. It\u2019s actually all about the story brands tell. He then gave some examples of brands he has personally worked with and how he was able to collaborate with them and develop their stories.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By doing this, a brand\u2019s marketing efforts become incredibly effective. Bernie closed the talk by encouraging students to never stop learning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to learn more about how to create effective and efficient marketing strategies, check out:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/social-stand.com\/\" class=\"rank-math-link\">Social Stand<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/berniewong.net\/zh-hk\/\" class=\"rank-math-link\">The Bernie Wong Blog<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>On 25 July, 2020, Bernie Wong, the owner and founder of Social Stand Limited, was invited as a guest speaker at the Hong Kong University. The Hong Kong University offers a 6-unit experiential learning course called Business Consulting Practicum, which is a free-elective course for students in the Hong Kong University Business School. Students are [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[33,62,61,27,166],"tags":[249,332,252,333],"class_list":["post-3660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-trends","category-content-marketing","category-digital-marketing","category-social-media","category-social-stand","tag-bernie-wong","tag-event","tag-marketing-campaigns","tag-omnichannel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HKU MBA Students on Developing Omni-channel\u2026 | Bernie Wong<\/title>\n<meta name=\"description\" content=\"Read Bernie Wong&#039;s perspective on hku mba students on developing omni-channel marketing campaigns, with practical insights for marketers, brands and\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/berniewong.net\/zh-hk\/bernie-wong-speaks-to-hku-mba-students-on-developing-omni-channel-marketing-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HKU MBA Students on Developing Omni-channel\u2026 | Bernie Wong\" \/>\n<meta property=\"og:description\" content=\"Read Bernie Wong&#039;s perspective on hku mba students on developing omni-channel marketing campaigns, with practical insights for marketers, brands and\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/berniewong.net\/zh-hk\/bernie-wong-speaks-to-hku-mba-students-on-developing-omni-channel-marketing-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"Dr Bernie Wong - AI and Storytelling Trainer\" \/>\n<meta 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