{"id":3676,"date":"2020-09-04T08:00:00","date_gmt":"2020-09-04T00:00:00","guid":{"rendered":"http:\/\/berniewong.net\/?p=3676"},"modified":"2021-05-24T16:11:34","modified_gmt":"2021-05-24T08:11:34","slug":"the-wisdom-of-marketing-and-fraud","status":"publish","type":"post","link":"https:\/\/berniewong.net\/zh-hk\/the-wisdom-of-marketing-and-fraud\/","title":{"rendered":"The Wisdom of Marketing and Fraud"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/berniewong.net\/zh-hk\/the-wisdom-of-marketing-and-fraud\/#My_Involvement_in_the_%E2%80%9CLikes%E2%80%9D_Industry\" >My Involvement in the \u201cLikes\u201d Industry<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/berniewong.net\/zh-hk\/the-wisdom-of-marketing-and-fraud\/#Quantity_or_Quality_Which_Should_Advertisements_Pursue\" >Quantity or Quality: Which Should Advertisements Pursue?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/berniewong.net\/zh-hk\/the-wisdom-of-marketing-and-fraud\/#What_You_Did_Not_Know_About_Tagging_Friends_and_Sharing_Posts_on_Facebook\" >What You Did Not Know About Tagging Friends and Sharing Posts on Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/berniewong.net\/zh-hk\/the-wisdom-of-marketing-and-fraud\/#Fake_%E2%80%9CLikes%E2%80%9D_and_Real_%E2%80%9CLikes%E2%80%9D\" >Fake \u201cLikes\u201d and Real \u201cLikes\u201d<\/a><\/li><\/ul><\/nav><\/div>\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"My_Involvement_in_the_%E2%80%9CLikes%E2%80%9D_Industry\"><\/span><strong>My Involvement in the \u201cLikes\u201d Industry<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">When I first established my <a href=\"https:\/\/social-stand.com\/linkedin-publishes-ebook-on-planning-for-a-strong-recovery\/\">social media advertising company<\/a>, I was interviewed by a reporter friend. This came at a time when digital advertising was fast-growing in popularity. The newspaper headline read \u201c<em>Hong Kong IT professional harnesses the flourishing business of fake likes<\/em>.\u201d The reporter originally meant to publish a catchy title that would attract readers. He doesn\u2019t want to belittle the <a href=\"https:\/\/berniewong.net\/zh-hk\/services\/\">\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7<\/a> industry. Looking back, I laugh at myself. This is for inadvertently portraying marketing as fraudulent \u2013 a practice that has become increasingly common today. But this black mark of mine has turned into a good topic when providing services to my clients. It\u2019s also a concept I have always advocated for them. What brand marketers should strive to gain are likes from genuine followers.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quantity_or_Quality_Which_Should_Advertisements_Pursue\"><\/span><strong>Quantity or Quality: Which Should Advertisements Pursue?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Most social media managers understand that Facebook and Instagram are good platforms to position their brands. Yet, they are also aware that the number of followers they have is not the be-all and end-all of social media engagement. The organic reach of social media platforms is dismally low today. Do not make the mistake of thinking that Facebook or Instagram will connect you with your target audience. You will need to place <a href=\"https:\/\/social-stand.com\/facebook-expands-access-to-fan-support-and-adds-new-ad-tools\/\">advertisements<\/a> with them. After all, advertising fees are their source of income. The number of followers of your Facebook page or Instagram profile is a useful, feel-good metric. However, these hard-earned followers may not necessarily be engaged by the content which you have painstakingly crafted. Therefore, a more effective advertising technique used in recent years has been to focus on getting content to the right audience. That\u2019s instead of simply racking up more followers. Delivering high-quality content to a brand\u2019s target customers will gain genuine business, customers, likes, and engagement.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_You_Did_Not_Know_About_Tagging_Friends_and_Sharing_Posts_on_Facebook\"><\/span><strong>What You Did Not Know About Tagging Friends and Sharing Posts on Facebook<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Engagement through social media is essential. After years of experience, many small- and medium-sized enterprises have also come to discover it. This is much to my delight. But there are still many posts that urge viewers to like the post, share it for a chance to win, and tag your friend. Let\u2019s not go into the probability of winning such draws. Such draws are only legal in Hong Kong. That is if a brand possesses a \u201c<a href=\"https:\/\/www.hadla.gov.hk\/el\/filemanager\/common\/docs\/forms\/TPC_Application_Forms_Guide_eng.pdf\">Trade Promotion Competition License<\/a>\u201d on their business. At the end of 2017, Facebook announced that it discourages such forms of engagement with followers. It\u2019s because they were inaccurately labeled as popular content by its <a href=\"https:\/\/social-stand.com\/facebooks-new-overview-of-how-ads-work\/\">algorithm<\/a>. These include voting with emoticons or requests for users to like\/share\/tag to participate in a draw, which is a dime in a dozen. Users may also be encouraged to leave comments while a chatbot then engages them. This has become a growing practice on social media. Facebook or Instagram does not ban such low-quality posts. However, accounts that adopt such tactics will be unknowingly penalized. Their reach will be significantly reduced.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fake_%E2%80%9CLikes%E2%80%9D_and_Real_%E2%80%9CLikes%E2%80%9D\"><\/span><strong>Fake \u201cLikes\u201d and Real \u201cLikes\u201d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">In recent years, there have been reports of how even established brands, such as <a href=\"https:\/\/www.taobao.com\/\">Taobao<\/a>, buy likes on social media. However, these fake likes will only boost the perceived \u2013 not the actual \u2013 engagement of your page. Instead, revisit the fundamentals of a good content marketing strategy. Whether you find it hard to sell or provide valuable content stems from how you want to resonate with your brand&#8217;s target audience. Gain genuine likes by crafting a compelling brand story from the heart.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Original Source:<\/strong><a href=\"https:\/\/www.mpfinance.com\/fin\/dailyb2.php?col=1592303366123&amp;node=1598239063596&amp;issue=20200824\"><strong> <\/strong>https:\/\/www.mpfinance.com\/fin\/dailyb2.php?col=1592303366123&amp;node=1598239063596&amp;issue=20200824<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>My Involvement in the \u201cLikes\u201d Industry When I first established my social media advertising company, I was interviewed by a reporter friend. This came at a time when digital advertising was fast-growing in popularity. The newspaper headline read \u201cHong Kong IT professional harnesses the flourishing business of fake likes.\u201d The reporter originally meant to publish [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[33,62,61,162,27],"tags":[269,272,265,264,266,79,268,267,273,271,270],"class_list":["post-3676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-trends","category-content-marketing","category-digital-marketing","category-facebook","category-social-media","tag-advertise","tag-fake-likes","tag-fraud","tag-likes","tag-likes-industry","tag-marketing","tag-quality","tag-quantity","tag-real-likes","tag-sharing","tag-tagging"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Wisdom and Fraud Awareness<\/title>\n<meta name=\"description\" content=\"A reflection on the relationship between marketing judgment, trust and recognising misleading claims or fraud.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/berniewong.net\/zh-hk\/the-wisdom-of-marketing-and-fraud\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Wisdom and Fraud Awareness\" \/>\n<meta property=\"og:description\" content=\"A reflection on the relationship between marketing judgment, trust and recognising misleading claims or fraud.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/berniewong.net\/zh-hk\/the-wisdom-of-marketing-and-fraud\/\" \/>\n<meta property=\"og:site_name\" content=\"Dr Bernie Wong - AI and Storytelling Trainer\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-04T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-24T08:11:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/berniewong.net\/wp-content\/uploads\/2020\/09\/029_The_Wisdom_of_Marketing_and_Fraud.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dr Bernie Wong Kai Leong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hkbernie\" \/>\n<meta name=\"twitter:site\" content=\"@hkbernie\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dr Bernie Wong Kai Leong\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9810\u8a08\u95b1\u8b80\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 \u5206\u9418\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing Wisdom and Fraud Awareness","description":"A reflection on the relationship between marketing judgment, trust and recognising misleading claims or fraud.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/berniewong.net\/zh-hk\/the-wisdom-of-marketing-and-fraud\/","og_locale":"zh_HK","og_type":"article","og_title":"Marketing Wisdom and Fraud Awareness","og_description":"A reflection on the relationship between marketing judgment, trust and recognising misleading claims or fraud.","og_url":"https:\/\/berniewong.net\/zh-hk\/the-wisdom-of-marketing-and-fraud\/","og_site_name":"Dr Bernie Wong - AI and Storytelling Trainer","article_published_time":"2020-09-04T00:00:00+00:00","article_modified_time":"2021-05-24T08:11:34+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/berniewong.net\/wp-content\/uploads\/2020\/09\/029_The_Wisdom_of_Marketing_and_Fraud.jpg","type":"image\/jpeg"}],"author":"Dr Bernie Wong Kai Leong","twitter_card":"summary_large_image","twitter_creator":"@hkbernie","twitter_site":"@hkbernie","twitter_misc":{"\u4f5c\u8005":"Dr Bernie Wong Kai Leong","\u9810\u8a08\u95b1\u8b80\u6642\u9593":"3 \u5206\u9418"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/berniewong.net\/the-wisdom-of-marketing-and-fraud\/#article","isPartOf":{"@id":"https:\/\/berniewong.net\/the-wisdom-of-marketing-and-fraud\/"},"author":{"name":"Dr Bernie Wong Kai Leong","@id":"https:\/\/berniewong.net\/#\/schema\/person\/078b4cae4b73a2f6b45cc6206801f153"},"headline":"The Wisdom of Marketing and Fraud","datePublished":"2020-09-04T00:00:00+00:00","dateModified":"2021-05-24T08:11:34+00:00","mainEntityOfPage":{"@id":"https:\/\/berniewong.net\/the-wisdom-of-marketing-and-fraud\/"},"wordCount":613,"commentCount":0,"publisher":{"@id":"https:\/\/berniewong.net\/#\/schema\/person\/078b4cae4b73a2f6b45cc6206801f153"},"image":{"@id":"https:\/\/berniewong.net\/the-wisdom-of-marketing-and-fraud\/#primaryimage"},"thumbnailUrl":"https:\/\/berniewong.net\/wp-content\/uploads\/2020\/09\/029_The_Wisdom_of_Marketing_and_Fraud.jpg","keywords":["Advertise","Fake Likes","Fraud","Likes","Likes Industry","Marketing","Quality","Quantity","Real Likes","Sharing","Tagging"],"articleSection":["Business Trends","Content Marketing","Digital Marketing","Facebook","Social Media"],"inLanguage":"zh-HK","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/berniewong.net\/the-wisdom-of-marketing-and-fraud\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/berniewong.net\/the-wisdom-of-marketing-and-fraud\/","url":"https:\/\/berniewong.net\/the-wisdom-of-marketing-and-fraud\/","name":"Marketing Wisdom and Fraud Awareness","isPartOf":{"@id":"https:\/\/berniewong.net\/#website"},"primaryImageOfPage":{"@id":"https:\/\/berniewong.net\/the-wisdom-of-marketing-and-fraud\/#primaryimage"},"image":{"@id":"https:\/\/berniewong.net\/the-wisdom-of-marketing-and-fraud\/#primaryimage"},"thumbnailUrl":"https:\/\/berniewong.net\/wp-content\/uploads\/2020\/09\/029_The_Wisdom_of_Marketing_and_Fraud.jpg","datePublished":"2020-09-04T00:00:00+00:00","dateModified":"2021-05-24T08:11:34+00:00","description":"A reflection on the relationship between marketing judgment, trust and recognising misleading claims or fraud.","breadcrumb":{"@id":"https:\/\/berniewong.net\/the-wisdom-of-marketing-and-fraud\/#breadcrumb"},"inLanguage":"zh-HK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/berniewong.net\/the-wisdom-of-marketing-and-fraud\/"]}]},{"@type":"ImageObject","inLanguage":"zh-HK","@id":"https:\/\/berniewong.net\/the-wisdom-of-marketing-and-fraud\/#primaryimage","url":"https:\/\/berniewong.net\/wp-content\/uploads\/2020\/09\/029_The_Wisdom_of_Marketing_and_Fraud.jpg","contentUrl":"https:\/\/berniewong.net\/wp-content\/uploads\/2020\/09\/029_The_Wisdom_of_Marketing_and_Fraud.jpg","width":1200,"height":675,"caption":"The Wisdom of Marketing and Fraud"},{"@type":"BreadcrumbList","@id":"https:\/\/berniewong.net\/the-wisdom-of-marketing-and-fraud\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/berniewong.net\/"},{"@type":"ListItem","position":2,"name":"The Wisdom of Marketing and Fraud"}]},{"@type":"WebSite","@id":"https:\/\/berniewong.net\/#website","url":"https:\/\/berniewong.net\/","name":"\u9ec3\u555f\u4eae\u535a\u58eb","description":"AI, storytelling, branding and digital marketing training in Hong Kong and across Asia","publisher":{"@id":"https:\/\/berniewong.net\/#\/schema\/person\/078b4cae4b73a2f6b45cc6206801f153"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/berniewong.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-HK"},{"@type":["Person","Organization"],"@id":"https:\/\/berniewong.net\/#\/schema\/person\/078b4cae4b73a2f6b45cc6206801f153","name":"\u9ec3\u555f\u4eae\u535a\u58eb\uff08Dr Bernie Wong Kai Leong\uff09","image":{"@type":"ImageObject","inLanguage":"zh-HK","@id":"https:\/\/berniewong.net\/wp-content\/uploads\/2022\/05\/cropped-WhatsApp-Image-2022-04-25-at-1.01.15-PM.jpeg","url":"https:\/\/berniewong.net\/wp-content\/uploads\/2022\/05\/cropped-WhatsApp-Image-2022-04-25-at-1.01.15-PM.jpeg","contentUrl":"https:\/\/berniewong.net\/wp-content\/uploads\/2022\/05\/cropped-WhatsApp-Image-2022-04-25-at-1.01.15-PM.jpeg","width":512,"height":170,"caption":"Dr Bernie Wong Kai Leong"},"logo":{"@id":"https:\/\/berniewong.net\/wp-content\/uploads\/2022\/05\/cropped-WhatsApp-Image-2022-04-25-at-1.01.15-PM.jpeg"},"description":"Hong Kong-based AI and storytelling trainer, digital marketing speaker, consultant and educator.","sameAs":["https:\/\/berniewong.net"],"url":"https:\/\/berniewong.net\/zh-hk\/author\/berniewong\/"}]}},"_links":{"self":[{"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/posts\/3676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/comments?post=3676"}],"version-history":[{"count":0,"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/posts\/3676\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/media\/4227"}],"wp:attachment":[{"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/media?parent=3676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/categories?post=3676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/tags?post=3676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}