{"id":3725,"date":"2020-09-30T08:00:00","date_gmt":"2020-09-30T00:00:00","guid":{"rendered":"https:\/\/berniewong.net\/?p=3725"},"modified":"2026-09-29T16:37:05","modified_gmt":"2026-09-29T08:37:05","slug":"take-hold-of-the-inverse-bullet","status":"publish","type":"post","link":"https:\/\/berniewong.net\/zh-hk\/take-hold-of-the-inverse-bullet\/","title":{"rendered":"Take Hold of the Inverse Bullet"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The latest craze in the city is the movie, Tenet. People everywhere are comparing notes on how much they understand. They spare no effort dissecting the various mind-boggling scenes. Of course, spoilers abound.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the classic scenes in the movie is when the protagonist, Neil, meets with a female scientist. He opens his hand and lets a bullet with inverse entropy return to it. In practice, if you master this \u2018time inversion\u2019 tactic, you will realize that it is extremely applicable in <a href=\"https:\/\/berniewong.net\/zh-hk\/ai-digital-marketing-training\/\">marketing<\/a>. When it comes to marketing, the element of time plays a crucial role.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/berniewong.net\/zh-hk\/take-hold-of-the-inverse-bullet\/#Begin_with_the_end_before_getting_into_the_implementation_details\" >Begin with the end before getting into the implementation details.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/berniewong.net\/zh-hk\/take-hold-of-the-inverse-bullet\/#Guard_against_always_chasing_the_next_big_thing\" >Guard against always chasing the next big thing.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/berniewong.net\/zh-hk\/take-hold-of-the-inverse-bullet\/#Reverse_engineering_is_a_successful_business\" >Reverse engineering is a successful business.<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Begin_with_the_end_before_getting_into_the_implementation_details\"><\/span><strong>Begin with the end before getting into the implementation details.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">I&#8217;m sure that most of us would have solved mazes of some sort before. Some solve them by &#8216;feeling one&#8217;s way&#8217; from the start to the end. Others, or those who are well-acquainted with such puzzles, would have figured out that it is a lot more efficient to start from the end. This strategy of beginning with the end is not strange in the workplace. The company&#8217;s annual goals, one&#8217;s performance targets, or the objectives of any project should all be decided upon first before executing the details.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In marketing, <a href=\"https:\/\/www.facebook.com\/business\/tools\/ads-manager\">Facebook\u2019s Ad Manager<\/a> applies the same concept. It starts by asking for your <a href=\"https:\/\/social-stand.com\/facebook-streamlines-ad-targeting-options\/\">advertising goals<\/a>. Then, it offers advertising packages depending on your desired level &#8211; brand awareness, target reach, or degree of interaction with your audience. Facebook then optimizes the effectiveness of your advertisements according to your choices.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Guard_against_always_chasing_the_next_big_thing\"><\/span><strong>Guard against always chasing the next big thing.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Everyone knows how to set goals. But the devil is in the implementation. When it comes to digital and <a href=\"https:\/\/social-stand.com\/about\/\">\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7<\/a>, these tend to be overlooked in the implementation of a project. This could be partly due to the sheer amount of details arising during the execution phase. Or perhaps, throughout implementation. There is a tendency to incorporate any new idea that pops up. This is after seeing attractive features put out by someone, somewhere, or by a certain brand. Or being intrigued by the technology of a certain platform. It could also be a result of an insatiable craving to incorporate more goals into the project. Thus, it detracts the original strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is known as the <a href=\"https:\/\/www.entrepreneur.com\/article\/288370#:~:text=At%20its%20core%2C%20shiny%20object,qualities%20that%20make%20them%20unique.&amp;text=It's%20called%20shiny%20object%20syndrome,child%20chasing%20after%20shiny%20objects.\">Shiny Object Syndrome<\/a>. It is a behavior of being constantly attracted to novel ideas, resulting in a deviation from the very goals that business had set out for itself. It has been observed that those who are most likely to suffer from such a symptom are the management &#8212; the decision-makers &#8212; in an organization. When working with my advertising clients, I often hear things like \u2018I want to make a viral clip\u2019, \u2018I want to make an App\u2019, and \u2018I want to have <a href=\"https:\/\/social-stand.com\/facebook-launches-spark-ar-studio-on-instagram\/\">AR<\/a>\u2019. This demonstrates how original objectives may be neglected for the sake of constantly pursuing novelty.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reverse_engineering_is_a_successful_business\"><\/span><strong>Reverse engineering is a successful business.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To dissect and comprehend the \u2018inverted bullet\u2019, concept is an esoteric study of film art and scientific theory. In my opinion, marketing is relatively more straightforward, apart from having to overcome the Shiny Object Syndrome as discussed above. I like to spend time analyzing successful online businesses as part of my research. This is in addition to poring over the marketing content that they put out. I also apply the concept of \u2018time inversion&#8217;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let me illustrate. The marketing objective of any successful online business is to have customers click on its website and make a purchase. In this regard, I will carefully study their website, the entire user experience, as well as the customer shopping process. I will even do a deep dive into their website, which is a bit like how boys enjoy taking their toys apart. I \u2018take apart&#8217; these highly successful websites to fully understand their technology and features.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This tactic is called Reverse Engineering. It\u2019s much easier than &#8216;time inversion&#8217;. You just have to be willing to brush up on a little technical know-how. A nifty website profiler tool that I use and like is <a href=\"https:\/\/builtwith.com\/\">Built With<\/a>. It lists all the technologies used behind a website. This includes displaying the site&#8217;s platform, language, content management system, plug-in, and so on. With the tool, it\u2019s no longer a challenge to uncover the secrets of highly successful websites.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Source:<\/strong> <a href=\"https:\/\/www.mpfinance.com\/fin\/dailyb2.php?col=1592303366123&amp;node=1600655331758&amp;issue=20200921\">https:\/\/www.mpfinance.com\/fin\/dailyb2.php?col=1592303366123&amp;node=1600655331758&amp;issue=20200921<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>The latest craze in the city is the movie, Tenet. People everywhere are comparing notes on how much they understand. They spare no effort dissecting the various mind-boggling scenes. Of course, spoilers abound. One of the classic scenes in the movie is when the protagonist, Neil, meets with a female scientist. He opens his hand [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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