{"id":3763,"date":"2020-11-16T13:45:59","date_gmt":"2020-11-16T05:45:59","guid":{"rendered":"https:\/\/berniewong.net\/?p=3763"},"modified":"2026-09-29T17:54:04","modified_gmt":"2026-09-29T09:54:04","slug":"bernie-wong-speaks-about-digital-marketing-at-the-hong-kong-polytechnic-university","status":"publish","type":"post","link":"https:\/\/berniewong.net\/zh-hk\/bernie-wong-speaks-about-digital-marketing-at-the-hong-kong-polytechnic-university\/","title":{"rendered":"Bernie Wong Speaks About Digital Marketing at the Hong Kong Polytechnic University"},"content":{"rendered":"<div class=\"saswp-faq-block-section\"><ol style=\"list-style-type:none\"><li style=\"list-style-type: none\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/berniewong.net\/zh-hk\/bernie-wong-speaks-about-digital-marketing-at-the-hong-kong-polytechnic-university\/#Bernie_Wong_owner_and_founder_of_Social_Stand_Limited\" >Bernie Wong, owner and founder of Social Stand Limited<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/berniewong.net\/zh-hk\/bernie-wong-speaks-about-digital-marketing-at-the-hong-kong-polytechnic-university\/#Bernie_divided_his_talk_into_four_main_segments\" >Bernie divided his talk into four main segments:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/berniewong.net\/zh-hk\/bernie-wong-speaks-about-digital-marketing-at-the-hong-kong-polytechnic-university\/#The_event_was_done_in_person_and_over_ZOOM_live_call\" >The event was done in person and over ZOOM live call,<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"\"><span class=\"ez-toc-section\" id=\"Bernie_Wong_owner_and_founder_of_Social_Stand_Limited\"><\/span><a href=\"https:\/\/berniewong.net\/zh-hk\/\">Bernie Wong<\/a>, owner and founder of <a href=\"https:\/\/social-stand.com\/\">Social Stand Limited<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"saswp-faq-answer-text\">On 10 October, 2020, <a href=\"https:\/\/berniewong.net\/zh-hk\/\">Bernie Wong<\/a>, owner and founder of <a href=\"https:\/\/social-stand.com\/\">Social Stand Limited<\/a>, was invited to speak at the Hong Kong Polytechnic University on digital consumer behavior and brand building on social media. With over 15 years of experience in the field of <a href=\"https:\/\/berniewong.net\/zh-hk\/ai-digital-marketing-storytelling-training-hong-kong\/\">\u6578\u78bc\u71df\u92b7<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/hkbernie\/\">Bernie Wong<\/a> is one of the industry\u2019s leading experts in all things <a href=\"https:\/\/social-stand.com\/bernie-wong-on-5-ways-brands-can-reinvent-their-digital-marketing-strategy\/\">\u6578\u78bc\u71df\u92b7<\/a>.<\/p><li style=\"list-style-type: none\"><h2 class=\"\"><span class=\"ez-toc-section\" id=\"Bernie_divided_his_talk_into_four_main_segments\"><\/span>Bernie divided his talk into four main segments:<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"saswp-faq-answer-text\">social media campaign planning, the best practices on social media, video marketing, and tapping into consumer insight. He stressed the importance of knowing one\u2019s target audience, defining the buyer persona, and how to effectively use social media as a space to build a <a href=\"https:\/\/wetellbrandstory.com\/\">brand<\/a>.<\/p><li style=\"list-style-type: none\"><h2 class=\"\"><span class=\"ez-toc-section\" id=\"The_event_was_done_in_person_and_over_ZOOM_live_call\"><\/span>The event was done in person and over ZOOM live call,<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"saswp-faq-answer-text\">And over 50 participants joined in as part of their course to achieve a Professional Certificate in Digital and <a href=\"https:\/\/berniewong.net\/zh-hk\/services\/\">Social Media Marketing<\/a>.\u00a0\u00a0<\/p><\/ul><\/div>\n\n\n<p class=\"wp-block-paragraph\">#digital <a href=\"https:\/\/berniewong.net\/zh-hk\/about\/\">\u5e02\u5834\u71df\u92b7\u6f14\u8b1b\u5609\u8cd3<\/a> hong kong<\/p>","protected":false},"excerpt":{"rendered":"<p>#digital marketing speaker hong kong<\/p>","protected":false},"author":1,"featured_media":4102,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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