{"id":3788,"date":"2020-11-10T08:00:00","date_gmt":"2020-11-10T00:00:00","guid":{"rendered":"https:\/\/berniewong.net\/?p=3788"},"modified":"2021-05-24T15:32:41","modified_gmt":"2021-05-24T07:32:41","slug":"hong-kongs-affection-for-its-beloved-airlines","status":"publish","type":"post","link":"https:\/\/berniewong.net\/zh-hk\/hong-kongs-affection-for-its-beloved-airlines\/","title":{"rendered":"Hong Kong\u2019s Affection for Its Beloved Airlines"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The recent massive layoffs by Cathay Pacific Airways and the closure of its regional Cathay Dragon Airways have affected numerous Hong Kong people. Cathay Pacific, a Hong Kong airline, has fallen into bad shape in recent years. It has fallen in international rankings and drawn widespread criticism from locals in its management practices and service quality standards.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yet, the truth shines in adversity. Hong Kongers still harbor feelings for <a href=\"https:\/\/www.cathaypacific.com\/destinations\/en_HK\/flights-from-hong-kong\">Cathay Pacific<\/a> and <a href=\"https:\/\/www.cathaypacific.com\/cx\/en_ZA\/cathaydragon\/introduction.html\">Cathay Dragon<\/a>. Even though the airlines&#8217; management and board of directors have changed their operating philosophy, the locals still have unwavering affection towards the brands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In response to the closure of the regional business, Hong Kongers have brought out their old Cathay Dragon boarding passes and posted them on social media to collectively reminisce fond memories of flying on the airline. As the adage goes, you don&#8217;t know what you have until it&#8217;s gone. I\u2019m also moved to pen my praise for the noteworthy efforts that this pair of airlines has poured into their branding.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/berniewong.net\/zh-hk\/hong-kongs-affection-for-its-beloved-airlines\/#Re-branding_Mission_Accomplished\" >Re-branding: Mission Accomplished<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/berniewong.net\/zh-hk\/hong-kongs-affection-for-its-beloved-airlines\/#Consumers_Dont_Only_Look_at_Prices_But_on_Value_as_Well\" >Consumers Don\u2019t Only Look at Prices But on Value as Well<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/berniewong.net\/zh-hk\/hong-kongs-affection-for-its-beloved-airlines\/#Lets_Move_Beyond\" >Let\u2019s Move Beyond<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Re-branding_Mission_Accomplished\"><\/span><strong>Re-branding: Mission Accomplished<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Some years ago, Dragon Air <a href=\"https:\/\/social-stand.com\/made-in-hong-kong-never-say-die-spirit\/\">rebranded<\/a> itself as Cathay Dragon. The dragon symbol on its logo disappeared and bore the Cathay Pacific logo in red. Incorporating both the Chinese and English names on the logo also made Cathay Dragon a more accessible brand. Non-native residents could easily associate it with how Cathay Pacific flies to China. The word \u201cdragon\u201d in the airline\u2019s name is associated with China in the eyes of many from other parts of the world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A logo alone doesn\u2019t make up the brand, of course. I believe both brands developed based on their independent traditional beliefs and principles. As it turns out, Cathay Dragon has reached the end of the brand\u2019s mission. Sad, but true.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Consumers_Dont_Only_Look_at_Prices_But_on_Value_as_Well\"><\/span><strong>Consumers Don\u2019t Only Look at Prices But on Value as Well<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">During my younger days when I first launched into the Chinese market, I would fly to the mainland every other week for business. This went on for several years, with Cathay Dragon being my only choice of airline. Until this one time when my administrative assistant \u2013 who loves comparing prices for the best deals \u2013 booked me with another airline as the ticket was cheaper for HKD 200.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I should add that I was young and energetic, deliberately booking weekend flights so that I could hit the ground running when Monday came. In my mind, choosing a safe and reputable airline surely was worth the occasional premium in ticket prices. As a result, feeling rather aggrieved, I fished out two HKD 100 notes and placed them on my admin assistant\u2019s desk and sported a resigned expression which said, <em>I will do it if I have to.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When consumers choose between brands, they never make a decision based on price alone (unless, perhaps, their administrative team is very diligent). They would also consider the <a href=\"https:\/\/social-stand.com\/tips-for-travel-brands-as-told-by-pinterest\/\">brand\u2019s value<\/a>. Cathay Pacific and Cathay Dragon have historically worked very hard to bring this value to their passengers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lets_Move_Beyond\"><\/span><strong>Let\u2019s Move Beyond<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cross-border travel has still not resumed. Those who are working and cannot <a href=\"https:\/\/social-stand.com\/bernie-wong-on-the-travel-industry-during-the-pandemic\/\">travel<\/a> probably feel like they\u2019re suffering. What\u2019s more, the airline service crew who now find themselves out of work and their livelihoods are affected.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Observers may perhaps harshly remark that flight attendants had a limited future to begin with. What I like, though, was what a flight attendant friend of mine recently posted on IG:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>Perhaps you think this career has no future, but it shows me the world, and at least I can say that I love my profession.<\/em><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">How many workers are bold enough to say &#8220;<em>I love my job<\/em>&#8220;?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The world is constantly changing. In my talks, I often tell marketers that having a growth mindset is imperative in our industry. It applies to every industry given the dynamic era of our time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hong Kong\u2019s most beloved <a href=\"https:\/\/social-stand.com\/ads-are-now-available-on-shorter-youtube-videos\/\">YouTube advertisement<\/a> in 2019 was Cathay Pacific\u2019s <a href=\"https:\/\/youtu.be\/-9kw6ooXrz0\"><em>Let\u2019s Move Beyond<\/em><\/a>. Considering the circumstances of today, it\u2019s bittersweet and even needs more movement. So, you may be a marketer, flight attendant, or something else. You may be burying yourself in work, preparing for the next phase in your life, or facing great adversity. <em>Let\u2019s Move Beyond<\/em> encapsulates the hope of the future.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Source: <a>https:\/\/www.visiongo.hsbc.com.hk\/zh-HK\/article\/hong-kongs-affection-for-its-beloved-airlines<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>The recent massive layoffs by Cathay Pacific Airways and the closure of its regional Cathay Dragon Airways have affected numerous Hong Kong people. Cathay Pacific, a Hong Kong airline, has fallen into bad shape in recent years. It has fallen in international rankings and drawn widespread criticism from locals in its management practices and service [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4189,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[33,62,61,6,27],"tags":[316,315,314],"class_list":["post-3788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-trends","category-content-marketing","category-digital-marketing","category-life-style","category-social-media","tag-cathay-dragon","tag-cathay-pacific","tag-cathay-pacific-airways"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hong Kong\u2019s Affection for Its Beloved Airlines - Dr Bernie Wong - AI and Storytelling Trainer<\/title>\n<meta name=\"description\" content=\"The recent massive layoffs by Cathay Pacific Airways and the closure of its regional Cathay Dragon Airways have affected numerous Hong Kong people. 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