{"id":3796,"date":"2020-11-16T08:00:00","date_gmt":"2020-11-16T00:00:00","guid":{"rendered":"https:\/\/berniewong.net\/?p=3796"},"modified":"2026-09-30T00:19:01","modified_gmt":"2026-09-29T16:19:01","slug":"branding-360-bernie-wong-and-the-advantage-of-evolving-brands","status":"publish","type":"post","link":"https:\/\/berniewong.net\/zh-hk\/branding-360-bernie-wong-and-the-advantage-of-evolving-brands\/","title":{"rendered":"Branding 360: Bernie Wong and the Advantage of Evolving Brands"},"content":{"rendered":"

On 18 November 2020, Bernie Wong<\/a>, owner and founder of Social Stand Limited, will be part of a keynote panel for Branding 360, a virtual event dedicated to getting to the heart of branding. The event will have 8 insightful sessions and will have 15 expert speakers who have years of experience in their chosen field. Over 200 delegates are expected to attend.<\/p>\n\n\n\n

This is what the event page says about Branding 360:<\/p>\n\n\n\n

\u201cBranding 360 is a two-day immersive virtual experience for busy marketing and branding professionals who want to do their job right and do it spectacularly. This is a no-BS, no-beat-around-the-bush, deep-dive into branding strategies and steps you can actually use to get your brand into top shape for 2021 and beyond.\u201d<\/em><\/p><\/blockquote>\n\n\n\n

Bernie Wong<\/a> will be part of the keynote panel as a moderator for the session titled <\/em>\u201cBrand favoritism: the advantage for evolving brands\u201d<\/em>. He will be joined by Alice Leung, branding lead for Accenture Interactive, Charles Hung, CEO & Executive Director of Blue, Rohini Behl, Marketing Director for Fonterra, and Sarah Mathews, Group Head of Destination Marketing APAC for Tripadvisor. Together, they will be discussing how to win and dominate the market using brand psychology, the secrets to ensure that your brand is your customers\u2019 favorite, and the power of brand congruence. 
It\u2019s not too late for you to deepen your knowledge on branding. You may still register and request for an event brochure here. To learn more about Branding 360, check it out here.<\/p>","protected":false},"excerpt":{"rendered":"

On 18 November 2020, Bernie Wong, owner and founder of Social Stand Limited, will be part of a keynote panel for Branding 360, a virtual event dedicated to getting to the heart of branding. The event will have 8 insightful sessions and will have 15 expert speakers who have years of experience in their chosen […]<\/p>\n","protected":false},"author":1,"featured_media":4104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[33,62,61,6],"tags":[322,321,332,323],"class_list":["post-3796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-trends","category-content-marketing","category-digital-marketing","category-life-style","tag-brand-favoritism","tag-branding-360","tag-event","tag-evolving-brands"],"yoast_head":"\nWhy Evolving Brands Gain an Advantage<\/title>\n<meta name=\"description\" content=\"How evolving brands respond to changing customers and markets, with insights from Bernie Wong\u2019s Branding 360 discussion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/berniewong.net\/zh-hk\/branding-360-bernie-wong-and-the-advantage-of-evolving-brands\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Evolving Brands Gain an Advantage\" \/>\n<meta property=\"og:description\" content=\"How evolving brands respond to changing customers and markets, with insights from Bernie Wong\u2019s Branding 360 discussion.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/berniewong.net\/zh-hk\/branding-360-bernie-wong-and-the-advantage-of-evolving-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"Dr Bernie Wong - AI and Storytelling Trainer\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-16T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-29T16:19:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/berniewong.net\/wp-content\/uploads\/2020\/11\/BWEvent2011-001_Branding_360_Bernie_Wong_and_The_Advantage_of_Evolving_Brands-01-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dr Bernie Wong Kai Leong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hkbernie\" \/>\n<meta name=\"twitter:site\" content=\"@hkbernie\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dr Bernie Wong Kai Leong\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9810\u8a08\u95b1\u8b80\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 \u5206\u9418\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Evolving Brands Gain an Advantage","description":"How evolving brands respond to changing customers and markets, with insights from Bernie Wong\u2019s Branding 360 discussion.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/berniewong.net\/zh-hk\/branding-360-bernie-wong-and-the-advantage-of-evolving-brands\/","og_locale":"zh_HK","og_type":"article","og_title":"Why Evolving Brands Gain an Advantage","og_description":"How evolving brands respond to changing customers and markets, with insights from Bernie Wong\u2019s Branding 360 discussion.","og_url":"https:\/\/berniewong.net\/zh-hk\/branding-360-bernie-wong-and-the-advantage-of-evolving-brands\/","og_site_name":"Dr Bernie Wong - AI and Storytelling Trainer","article_published_time":"2020-11-16T00:00:00+00:00","article_modified_time":"2026-09-29T16:19:01+00:00","og_image":[{"width":2560,"height":1340,"url":"https:\/\/berniewong.net\/wp-content\/uploads\/2020\/11\/BWEvent2011-001_Branding_360_Bernie_Wong_and_The_Advantage_of_Evolving_Brands-01-scaled.jpg","type":"image\/jpeg"}],"author":"Dr Bernie Wong Kai Leong","twitter_card":"summary_large_image","twitter_creator":"@hkbernie","twitter_site":"@hkbernie","twitter_misc":{"\u4f5c\u8005":"Dr Bernie Wong Kai Leong","\u9810\u8a08\u95b1\u8b80\u6642\u9593":"2 \u5206\u9418"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/berniewong.net\/branding-360-bernie-wong-and-the-advantage-of-evolving-brands\/#article","isPartOf":{"@id":"https:\/\/berniewong.net\/branding-360-bernie-wong-and-the-advantage-of-evolving-brands\/"},"author":{"name":"Dr Bernie Wong Kai Leong","@id":"https:\/\/berniewong.net\/#\/schema\/person\/078b4cae4b73a2f6b45cc6206801f153"},"headline":"Branding 360: Bernie Wong and the Advantage of Evolving Brands","datePublished":"2020-11-16T00:00:00+00:00","dateModified":"2026-09-29T16:19:01+00:00","mainEntityOfPage":{"@id":"https:\/\/berniewong.net\/branding-360-bernie-wong-and-the-advantage-of-evolving-brands\/"},"wordCount":250,"commentCount":0,"publisher":{"@id":"https:\/\/berniewong.net\/#\/schema\/person\/078b4cae4b73a2f6b45cc6206801f153"},"image":{"@id":"https:\/\/berniewong.net\/branding-360-bernie-wong-and-the-advantage-of-evolving-brands\/#primaryimage"},"thumbnailUrl":"https:\/\/berniewong.net\/wp-content\/uploads\/2020\/11\/BWEvent2011-001_Branding_360_Bernie_Wong_and_The_Advantage_of_Evolving_Brands-01-scaled.jpg","keywords":["brand favoritism","Branding 360","Event","evolving brands"],"articleSection":["Business Trends","Content Marketing","Digital Marketing","Life Style"],"inLanguage":"zh-HK","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/berniewong.net\/branding-360-bernie-wong-and-the-advantage-of-evolving-brands\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/berniewong.net\/branding-360-bernie-wong-and-the-advantage-of-evolving-brands\/","url":"https:\/\/berniewong.net\/branding-360-bernie-wong-and-the-advantage-of-evolving-brands\/","name":"Why Evolving Brands Gain an Advantage","isPartOf":{"@id":"https:\/\/berniewong.net\/#website"},"primaryImageOfPage":{"@id":"https:\/\/berniewong.net\/branding-360-bernie-wong-and-the-advantage-of-evolving-brands\/#primaryimage"},"image":{"@id":"https:\/\/berniewong.net\/branding-360-bernie-wong-and-the-advantage-of-evolving-brands\/#primaryimage"},"thumbnailUrl":"https:\/\/berniewong.net\/wp-content\/uploads\/2020\/11\/BWEvent2011-001_Branding_360_Bernie_Wong_and_The_Advantage_of_Evolving_Brands-01-scaled.jpg","datePublished":"2020-11-16T00:00:00+00:00","dateModified":"2026-09-29T16:19:01+00:00","description":"How evolving brands respond to changing customers and markets, with insights from Bernie Wong\u2019s Branding 360 discussion.","breadcrumb":{"@id":"https:\/\/berniewong.net\/branding-360-bernie-wong-and-the-advantage-of-evolving-brands\/#breadcrumb"},"inLanguage":"zh-HK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/berniewong.net\/branding-360-bernie-wong-and-the-advantage-of-evolving-brands\/"]}]},{"@type":"ImageObject","inLanguage":"zh-HK","@id":"https:\/\/berniewong.net\/branding-360-bernie-wong-and-the-advantage-of-evolving-brands\/#primaryimage","url":"https:\/\/berniewong.net\/wp-content\/uploads\/2020\/11\/BWEvent2011-001_Branding_360_Bernie_Wong_and_The_Advantage_of_Evolving_Brands-01-scaled.jpg","contentUrl":"https:\/\/berniewong.net\/wp-content\/uploads\/2020\/11\/BWEvent2011-001_Branding_360_Bernie_Wong_and_The_Advantage_of_Evolving_Brands-01-scaled.jpg","width":2560,"height":1340,"caption":"Branding 360: Bernie Wong and the Advantage of Evolving Brands"},{"@type":"BreadcrumbList","@id":"https:\/\/berniewong.net\/branding-360-bernie-wong-and-the-advantage-of-evolving-brands\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/berniewong.net\/"},{"@type":"ListItem","position":2,"name":"Branding 360: Bernie Wong and the Advantage of Evolving Brands"}]},{"@type":"WebSite","@id":"https:\/\/berniewong.net\/#website","url":"https:\/\/berniewong.net\/","name":"\u9ec3\u555f\u4eae\u535a\u58eb","description":"AI, storytelling, branding and digital marketing training in Hong Kong and across Asia","publisher":{"@id":"https:\/\/berniewong.net\/#\/schema\/person\/078b4cae4b73a2f6b45cc6206801f153"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/berniewong.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-HK"},{"@type":["Person","Organization"],"@id":"https:\/\/berniewong.net\/#\/schema\/person\/078b4cae4b73a2f6b45cc6206801f153","name":"\u9ec3\u555f\u4eae\u535a\u58eb\uff08Dr Bernie Wong Kai Leong\uff09","image":{"@type":"ImageObject","inLanguage":"zh-HK","@id":"https:\/\/berniewong.net\/wp-content\/uploads\/2022\/05\/cropped-WhatsApp-Image-2022-04-25-at-1.01.15-PM.jpeg","url":"https:\/\/berniewong.net\/wp-content\/uploads\/2022\/05\/cropped-WhatsApp-Image-2022-04-25-at-1.01.15-PM.jpeg","contentUrl":"https:\/\/berniewong.net\/wp-content\/uploads\/2022\/05\/cropped-WhatsApp-Image-2022-04-25-at-1.01.15-PM.jpeg","width":512,"height":170,"caption":"Dr Bernie Wong Kai Leong"},"logo":{"@id":"https:\/\/berniewong.net\/wp-content\/uploads\/2022\/05\/cropped-WhatsApp-Image-2022-04-25-at-1.01.15-PM.jpeg"},"description":"Hong Kong-based AI and storytelling trainer, digital marketing speaker, consultant and educator.","sameAs":["https:\/\/berniewong.net"],"url":"https:\/\/berniewong.net\/zh-hk\/author\/berniewong\/"}]}},"_links":{"self":[{"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/posts\/3796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/comments?post=3796"}],"version-history":[{"count":3,"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/posts\/3796\/revisions"}],"predecessor-version":[{"id":5600,"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/posts\/3796\/revisions\/5600"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/media\/4104"}],"wp:attachment":[{"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/media?parent=3796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/categories?post=3796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/tags?post=3796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}