{"id":3851,"date":"2020-12-07T11:07:36","date_gmt":"2020-12-07T03:07:36","guid":{"rendered":"https:\/\/berniewong.net\/?p=3851"},"modified":"2021-05-10T15:16:34","modified_gmt":"2021-05-10T07:16:34","slug":"bernie-wong-x-kaplan-discover-2020-5-tips-for-a-great-livestreaming-video","status":"publish","type":"post","link":"https:\/\/berniewong.net\/zh-hk\/bernie-wong-x-kaplan-discover-2020-5-tips-for-a-great-livestreaming-video\/","title":{"rendered":"Bernie Wong x Kaplan Discover 2020: 5 Tips for a Great Livestreaming Video"},"content":{"rendered":"<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/cz0La423sE7iE5FX6MUJjla0LhDYKi-aGMWuRc1HLbWuHCossfLQ7DP2jKQnGDg5G3QDw4x10WYtcTdBWwPUU3ADc6UJtizLXhAp0LKJsB9guVTaMuAmbgu9IHqlwJvxGN_gcO8\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">On 2 December 2020, <a href=\"https:\/\/berniewong.net\/zh-hk\/\">Bernie Wong<\/a>, owner and founder of Social Stand Limited, hosted a webinar for <a href=\"https:\/\/www.kaplan.com.hk\/campaign\/corp\/Kaplan-Discover\/index.php\">Kaplan<\/a> as part of Kaplan Discover 2020: Embracing The New Normal. His webinar was titled, \u201c5 Tips for A Great Live Streaming Video, How Brands Could Leverage Social Commerce for Business Rebound\u201d, and it covered three main topics: how consumer behavior has changed during the coronavirus pandemic, tips for creating a great live streaming video, and how brands can leverage live streaming for their businesses.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/sXxiNthmcapU0izaI7m5NZG8G1GzA0-AHjHG_-Qg6qCJY0xrAdzeBNjMV4d7KauXeg2THWuGAZLwibBWrz9YS2kJcHTC92psLbAajFnx_DQ3wORmTw3B6Zr4CocKW5qT3SPIc_w\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In his webinar, <a href=\"https:\/\/www.linkedin.com\/in\/hkbernie\/?originalSubdomain=hk\">Bernie<\/a> discussed the key features of a great live streaming show, and he used the work he has done with Marks &amp; Spencer Hong Kong as a real-life example of a successful live stream. Marks &amp; Spencer worked together with Social Stand Limited to produce a live stream show where experts sat down to do some wine tasting and food pairings. The event was a mega hit, with audiences giving positive reviews to both the brand\u2019s and the experts\u2019 social platforms. On top of that, Bernie also stressed the importance of creating live value, having a backup plan, using the livestream to its maximum potential, and having high-quality equipment when producing a live stream show.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kaplan Discover 2020 was held from 24 November 2020 to 3 December 2020. The event featured experts from many fields to discuss a wide variety of topics. You can read more about Kaplan <a href=\"https:\/\/www.kaplan.com.hk\/campaign\/corp\/Kaplan-Discover\/#portfolio\">here<\/a>, and you can check out how Social Stand can help you produce a great live streaming show and help you leverage social commerce for business rebound <a href=\"https:\/\/www.social-stand.com\/\">here<\/a>.aming channels as their new way to make business and mitigate the challenge brought by Covid-19. We are delighted to invite Mr. Bernie Wong, a very experienced digital marketer and the founder &amp; director of social media agency, Social Stand, to share 5 tips on how to make a great live streaming video and how brands could leverage social commerce for business rebound.<\/p>","protected":false},"excerpt":{"rendered":"<p>On 2 December 2020, Bernie Wong, owner and founder of Social Stand Limited, hosted a webinar for Kaplan as part of Kaplan Discover 2020: Embracing The New Normal. His webinar was titled, \u201c5 Tips for A Great Live Streaming Video, How Brands Could Leverage Social Commerce for Business Rebound\u201d, and it covered three main topics: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4098,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[33,62,61,27,166],"tags":[249,317,318,348,259,349],"class_list":["post-3851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-trends","category-content-marketing","category-digital-marketing","category-social-media","category-social-stand","tag-bernie-wong","tag-kaplan","tag-kaplan-discover-2020","tag-livestreaming-tips","tag-new-normal","tag-social-commerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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