{"id":3889,"date":"2020-12-29T12:02:15","date_gmt":"2020-12-29T04:02:15","guid":{"rendered":"https:\/\/berniewong.net\/?p=3889"},"modified":"2021-05-24T15:09:35","modified_gmt":"2021-05-24T07:09:35","slug":"that-stack-of-unexecuted-marketing-plans","status":"publish","type":"post","link":"https:\/\/berniewong.net\/zh-hk\/that-stack-of-unexecuted-marketing-plans\/","title":{"rendered":"That Stack of Unexecuted Marketing Plans"},"content":{"rendered":"<p class=\"wp-block-paragraph\">I\u2019m guessing that everyone involved in marketing has several, or even dozens of, unimplemented plans stored somewhere in the computer. As an agency, you\u2019ll find this a familiar practice. Even if your agency wins a pitch, there may be changes in client preferences. The plan may either be considered or reconsidered to death. Perfectionism may be at fault for these marketing plans that are left unimplemented.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/berniewong.net\/zh-hk\/that-stack-of-unexecuted-marketing-plans\/#Blame_It_on_Perfectionism\" >Blame It on Perfectionism<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/berniewong.net\/zh-hk\/that-stack-of-unexecuted-marketing-plans\/#Be_Agile_Keep_Changing_and_Moving_Forward\" >Be Agile: Keep Changing and Moving Forward<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/berniewong.net\/zh-hk\/that-stack-of-unexecuted-marketing-plans\/#Being_Agile_Is_a_Mentality_Didnt_Google_Launch_Gmail_in_Beta_for_Five_Years\" >Being Agile Is a Mentality. Didn\u2019t Google Launch Gmail in Beta for Five Years?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/berniewong.net\/zh-hk\/that-stack-of-unexecuted-marketing-plans\/#Gaining_Experience_Is_Better_Than_a_Perfect_Expectation_that_Remains_Unexecuted\" >Gaining Experience Is Better Than a Perfect Expectation that Remains Unexecuted<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Blame_It_on_Perfectionism\"><\/span><strong>Blame It on Perfectionism<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">At the beginning of the year, my friend wanted to take a video <a href=\"https:\/\/social-stand.com\/facebook-offers-courses-on-how-to-create-content-that-stands-out\/\">content course<\/a>. I supported him in his course fees on the first round and sat down with him for an afternoon tea. I shared some things about my research on <a href=\"https:\/\/social-stand.com\/facebook-expands-photovideo-transfer-to-dropbox-and-koofr\/\">software<\/a> platforms. He was surprised that I, as an &#8220;outsider,&#8221; who doesn\u2019t conduct filming, was knowledgeable in this regard. More than half a year later, he has produced more than 50 short films and I\u2019m still in the same place. Apart from my excuse of being camera shy, he offered another perspective that hit the nail on the head \u2013 the fault of perfectionism.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To do business and marketing, it is \u2013 of course \u2013 wise to have a plan. Plans are likely to change, yet it&#8217;s impossible to proceed without a plan. Don&#8217;t fail to make the first step in planning for the pursuit of ultimate perfection. New business ideas should be implemented by offering a Minimum Viable Product (<a href=\"https:\/\/www.agilealliance.org\/glossary\/mvp\/#:~:text=A%20minimum%20viable%20product%20(MVP)%20is%20a%20concept%20from%20Lean,customers%20with%20the%20least%20effort.\">MVP<\/a>), and marketing ideas should also be piloted and adjusted along the way. Frankly speaking, it\u2019s easier said than done, and I am also pushing myself to change.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Be_Agile_Keep_Changing_and_Moving_Forward\"><\/span><strong>Be Agile: Keep Changing and Moving Forward<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To test new content and marketing ideas, I used my <a href=\"https:\/\/social-stand.com\/facebook-expands-photovideo-transfer-to-dropbox-and-koofr\/\">company<\/a> and <a href=\"https:\/\/berniewong.net\/zh-hk\/\">personal page<\/a> to try them out. Recently, I shared different ideas directly with clients, who have been very willing to be agile and participate in these constantly adapting marketing plans. This has resulted in some new content and formats, which represent a departure from previous frameworks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Being_Agile_Is_a_Mentality_Didnt_Google_Launch_Gmail_in_Beta_for_Five_Years\"><\/span><strong>Being Agile Is a Mentality. Didn\u2019t Google Launch Gmail in Beta for Five Years?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">I conducted <a href=\"https:\/\/berniewong.net\/zh-hk\/\">\u6578\u78bc\u71df\u92b7<\/a> training for the Shangri-La Group two weeks ago. We\u2019ve exchanged many theories and reference cases. I haven\u2019t expected that such a large corporation would make immediate adjustments after the training course. To my pleasant surprise, the company has already made progress in testing out some new ideas and is expected to execute them over the next few weeks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gaining_Experience_Is_Better_Than_a_Perfect_Expectation_that_Remains_Unexecuted\"><\/span><strong>Gaining Experience Is Better Than a Perfect Expectation that Remains Unexecuted<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">I am a digital marketer who has hosted a radio program for many years. I was not inclined to writing and was also afraid I would not write well. As a result, this marketing column was born under the impetus of editors. Is part of being camera shy also fearful of not producing enough <a href=\"https:\/\/doubleuvideo.com\/contact\/\">high-quality video content<\/a>?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It was decided that<a href=\"https:\/\/www.facebook.com\/mpinvestor.club\"> Mingpao Finance<\/a> will launch a live program to share marketing experience with everyone. It may not necessarily be the best, but have the mindset of being agile, and strive to constantly improve. You must take that step.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Source:<\/strong> <a href=\"https:\/\/www.visiongo.hsbc.com.hk\/en\/article\/that-stack-of-unexecuted-marketing-plans\">https:\/\/www.visiongo.hsbc.com.hk\/en\/article\/that-stack-of-unexecuted-marketing-plans<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>I\u2019m guessing that everyone involved in marketing has several, or even dozens of, unimplemented plans stored somewhere in the computer. As an agency, you\u2019ll find this a familiar practice. Even if your agency wins a pitch, there may be changes in client preferences. The plan may either be considered or reconsidered to death. Perfectionism may [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4179,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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