{"id":3907,"date":"2021-01-01T21:54:00","date_gmt":"2021-01-01T13:54:00","guid":{"rendered":"https:\/\/berniewong.net\/?p=3907"},"modified":"2026-09-29T16:18:56","modified_gmt":"2026-09-29T08:18:56","slug":"5-things-that-brands-will-always-be-wrong-on-social-media","status":"publish","type":"post","link":"https:\/\/berniewong.net\/zh-hk\/5-things-that-brands-will-always-be-wrong-on-social-media\/","title":{"rendered":"\u300c5\u500b\u54c1\u724c\u5728\u793e\u4ea4\u5a92\u9ad4\u7e3d\u6703\u932f\u7684\u4e8b\u300d"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/berniewong.net\/zh-hk\/5-things-that-brands-will-always-be-wrong-on-social-media\/#%E7%B7%8A%E6%80%A5%E3%A9%92%E9%8C%AF%E6%8E%A3\" >\u7dca\u6025\u3a52\u932f\u63a3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/berniewong.net\/zh-hk\/5-things-that-brands-will-always-be-wrong-on-social-media\/#%E7%95%B6%E5%BB%A3%E6%92%AD%E7%99%BC%E5%B0%84%E7%AB%99\" >\u7576\u5ee3\u64ad\u767c\u5c04\u7ad9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/berniewong.net\/zh-hk\/5-things-that-brands-will-always-be-wrong-on-social-media\/#%E6%94%B6%E8%B2%B7%E4%BA%BA%E9%A0%AD\" >\u6536\u8cb7\u4eba\u982d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/berniewong.net\/zh-hk\/5-things-that-brands-will-always-be-wrong-on-social-media\/#%E6%88%91%E5%87%BA%E8%B1%89%E6%B2%B9%E4%BD%A0%E5%87%BA%E3%80%8CLike%E3%80%8D\" >\u6211\u51fa\u8c49\u6cb9\u4f60\u51fa\u300cLike\u300d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/berniewong.net\/zh-hk\/5-things-that-brands-will-always-be-wrong-on-social-media\/#%E9%80%B2%E5%85%A5%E5%BF%98%E6%88%91%E5%A2%83%E7%95%8C\" >\u9032\u5165\u5fd8\u6211\u5883\u754c<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%B7%8A%E6%80%A5%E3%A9%92%E9%8C%AF%E6%8E%A3\"><\/span><strong>\u7dca\u6025\u3a52\u932f\u63a3<\/strong><strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u54c1\u724c\u5728Facebook\u767c\u51fa\u5e16\u6587\u4e4b\u5f8c\uff0c\u4e0d\u96e3\u767c\u73fe\u6709\u4e00\u500b\u300cBoost Post\u300d\u7684\u6309\u9215\uff0c\u96d6\u7136\u4f7f\u7528\u5f88\u65b9\u4fbf\uff0c\u4f46\u5176\u5be6\u53ef\u4ee5\u8aaa\u662f\u300c\u4ea4\u5b78\u8cbb\u300d\uff0c\u6700\u5927\u539f\u56e0\u662f\u9019\u500b\u63a8\u5ee3\u6548\u7387\u5341\u5206\u4f4e\u3002\u5927\u90e8\u4efd\u5c08\u696d\u7684\u793e\u4ea4\u5e73\u53f0\u71df\u904b\u516c\u53f8\u90fd\u6703\u4f7f\u7528\u300cFacebook Ad Manager\u300d\uff0c\u4e00\u500b\u6bd4\u8f03\u5168\u9762\u7684\u5ee3\u544a\u7cfb\u7d71\u3002\u96d6\u7136\u4f7f\u7528\u4e0a\u6bd4\u300cBoost Post\u300d\u8907\u96dc\uff0c\u4f46\u53ef\u4ee5\u8a2d\u5b9a\u5ee3\u544a\u7684\u76ee\u6a19\uff0c\u4f8b\u5982\u63a5\u89f8\u5230\u66f4\u591a\u53d7\u773e\u6216\u63d0\u9ad8\u5f71\u7247\u700f\u89bd\u4eba\u6578\u7b49\uff1b\u66f4\u53ef\u4ee5\u8a2d\u5b9a\u76ee\u6a19\u53d7\u773e\uff0c\u4f8b\u5982\u53ef\u4ee5\u8a2d\u5b9a\u5e74\u9f61\u6216\u8a9e\u8a00\uff0c\u4ee5\u6392\u9664\u6216\u5c08\u6ce8\u67d0\u4e9b\u53d7\u773e\u3002\u53e6\u5916\u90fd\u63d0\u9192\u5927\u5bb6\uff0c\u5982\u679c\u60f3\u5b78\u7fd2Facebook\u7684\u5ee3\u544a\u71df\u92b7\uff0c\u53ef\u4ee5\u5230\u300cFacebook Blueprint\u300d\u81ea\u5b78\uff0c\u800c\u4e14\u66f4\u662f\u514d\u8cbb\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%95%B6%E5%BB%A3%E6%92%AD%E7%99%BC%E5%B0%84%E7%AB%99\"><\/span><strong>\u7576\u5ee3\u64ad\u767c\u5c04\u7ad9<\/strong><strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u65bc\u7db2\u7d61\u71df\u92b7\u4e0a\uff0c\u8207\u53d7\u773e\u7684\u4e92\u52d5\u662f\u5c24\u5176\u91cd\u8981\u7684\uff0c\u4f8b\u5982\u76f4\u64ad\u53ef\u4ee5\u5373\u6642\u5c0d\u89c0\u773e\u7684\u7559\u8a00\u4f5c\u51fa\u56de\u61c9\u3002\u7136\u800c\u5f88\u591a\u6642\u5019\uff0c\u54c1\u724c\u537b\u5ffd\u7565\u4e86\u5e16\u6587\u8207\u53d7\u773e\u6709\u5426\u4e92\u52d5\u7684\u53ef\u80fd\u3002\u5f88\u591a\u54c1\u724c\u6703\u5c31\u7522\u54c1\u8cc7\u8a0a\u53ca\u4f01\u696d\u50b3\u8a0a\u767c\u51fa\u5e16\u6587\uff0c\u4f46\u63d0\u9192\u5927\u5bb6\u8981\u5c07\u5167\u5bb9\u8f49\u5316\u70ba\u8207\u53d7\u773e\u53ef\u4e92\u52d5\u7684\u5e16\u6587\u3002\u4f8b\u5982\u516c\u53f8\u7372\u53d6\u734e\u9805\uff0c\u8ddf\u76ee\u6a19\u53d7\u773e\u6709\u751a\u9ebc\u95dc\u4fc2\u6216\u734e\u9805\u6709\u4ec0\u9ebc\u50f9\u503c\u8ddf\u516c\u53f8\u6709\u806f\u7e6b\uff0c\u6700\u91cd\u8981\u662f\u77e5\u9053\u5e16\u6587\u80fd\u70ba\u5ba2\u6236\u5e36\u4f86\u751a\u9ebc\u50f9\u503c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%94%B6%E8%B2%B7%E4%BA%BA%E9%A0%AD\"><\/span><strong>\u6536\u8cb7\u4eba\u982d<\/strong><strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6bcf\u500b\u54c1\u724c\u90fd\u6703\u5e0c\u671b\u7372\u5f97\u66f4\u591a\u7684\u300cLike\u300d\uff0c\u4f46\u6709\u4e9b\u54c1\u724c\u6703\u9078\u64c7\u300c\u8cb7\u6bad\u7c89\u300d\uff0c\u5373\u8cfc\u8cb7\u5047\u5e33\u6236\u4f86\u589e\u52a0\u4eba\u6c23\uff0c\u4f46\u5176\u5be6\u9019\u7a2e\u65b9\u5f0f\u6703\u5f71\u97ff\u5546\u8b7d\u53ca\u4ee3\u8868\u6027\uff0c\u66f4\u6703\u4ee4\u54c1\u724c\u8cea\u7d20\u4e0b\u964d\u3002\u5047\u5e33\u6236\u7684\u4e92\u52d5\u5f88\u4f4e\uff0c\u66f4\u751a\u662f\u96f6\u4e92\u52d5\u3002\u9019\u88e1\u5efa\u8b70\u5927\u5bb6\u958b\u8a2d\u65b0\u5c08\u9801\u6642\u4e0d\u5fc5\u6025\u65bc\u6c42\u300cLike\u300d\uff0c\u61c9\u591a\u767c\u5e7e\u500b\u5e16\u6587\uff0c\u8b93\u53d7\u773e\u66f4\u4e86\u89e3\u54c1\u724c\uff0c\u5f9e\u800c\u7372\u5f97\u771f\u6b63\u7684\u300cLike\u300d\u3002\u8b39\u8a18\u8207\u53d7\u773e\u771f\u6b63\u7684\u4e92\u52d5\u624d\u662f\u4e0d\u4e8c\u6cd5\u9580\uff0c\u4e0d\u8981\u518d\u6536\u8cb7\u4eba\u982d\u8cb7\u300cLike\u300d\u4e86\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%88%91%E5%87%BA%E8%B1%89%E6%B2%B9%E4%BD%A0%E5%87%BA%E3%80%8CLike%E3%80%8D\"><\/span><strong>\u6211\u51fa\u8c49\u6cb9\u4f60\u51fa\u300c<\/strong><strong>Like<\/strong><strong>\u300d<\/strong><strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u76f4\u4ee5\u4f86\u6709\u5f88\u591a\u54c1\u724c\u90fd\u6703\u63a8\u51fa\u62bd\u734e\u4f86\u5438\u5f15\u66f4\u591a\u53d7\u773e\uff0c\u4f46\u5176\u5be6\u8209\u8fa6\u62bd\u734e\u662f\u9700\u8981\u6709\u724c\u7167\u7684\uff0c\u5426\u5247\u4fbf\u6703\u9055\u6cd5\u9055\u898f\u4e86\u3002\u5176\u5be6\u5f80\u5f80\u6709\u5f88\u591a\u5c08\u696d\u904a\u6232\u73a9\u5bb6\uff0c\u5c08\u9580\u53c3\u52a0\u6b64\u985e\u62bd\u734e\u6216\u904a\u6232\u4ee5\u7372\u53d6\u734e\u54c1\uff0c\u800c\u6b64\u985e\u904a\u6232\u73a9\u5bb6\u662f\u5426\u6703\u4ed8\u8cbb\u8cfc\u8cb7\u6216\u4f7f\u7528\u4f60\u7684\u7522\u54c1\u4fbf\u503c\u5f97\u5546\u69b7\u3002\u53e6\u5916\u73fe\u6642\u4ecd\u6709\u4e9b\u54c1\u724c\u6703\u8981\u6c42\u53d7\u773e\u300cLike\u300d\u3001\u300cComment\u300d\u53ca\u300cShare\u300d\u5167\u5bb9\uff0c\u4f46\u5176\u5be6Facebook\u65e9\u65bc2017\u5e7412\u6708\u767c\u51fa\u516c\u544a\u5b9a\u7fa9\u6b64\u884c\u70ba\u662f\u300cEngagement Bait\u300d\uff0c\u610f\u5373\u70ba\u6b3a\u9a19Facebook\u8aa4\u4ee5\u70ba\u5e16\u6587\u5f88\u53d7\u6b61\u8fce\uff0c\u5f9e\u800c\u63a5\u89f8\u5230\u66f4\u591a\u53d7\u773e\u3002\u6709\u898b\u53ca\u6b64\uff0cFacebook\u6709\u6a5f\u6703\u5c0d\u7528\u6236\u65bd\u52a0\u61f2\u7f70\uff0c\u964d\u4f4e\u5176\u5e16\u6587\u7684Organic Reach(\u81ea\u7136\u89f8\u53ca\u7387)\u3002\u5982\u679c\u5927\u5bb6\u60f3\u900f\u904e\u62bd\u734e\u6216\u904a\u6232\u65b9\u5f0f\u63a8\u5ee3\u54c1\u724c\uff0c\u5efa\u8b70\u5927\u5bb6\u53ef\u4ee5\u8209\u8fa6\u6709\u5167\u5bb9\u53c3\u8207\u7684\u6d3b\u52d5\uff0c\u5c31\u4e0d\u6703\u8dcc\u5165\u300cEngagement Bait\u300d\u7684\u7bc4\u570d\u4e86\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%80%B2%E5%85%A5%E5%BF%98%E6%88%91%E5%A2%83%E7%95%8C\"><\/span><strong>\u9032\u5165\u5fd8\u6211\u5883\u754c<\/strong><strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0d\u5c11\u54c1\u724c\u6703\u540c\u6642\u71df\u904bFacebook\u3001YouTube\u6216Instagram\u7b49\u7684<a href=\"https:\/\/berniewong.net\/zh-hk\/%e7%a4%be%e4%ba%a4%e5%aa%92%e9%ab%94%e5%ae%a3%e5%82%b3%e6%96%b9%e6%b3%95\/\">\u793e\u4ea4\u5a92\u9ad4<\/a>\uff0c\u6709\u6642\u5019\u53ef\u80fd\u6703\u70ba\u4e86\u767c\u6587\u800c\u767c\u6587\uff0c\u5fd8\u8a18\u4e86\u7576\u521d\u71df\u904b\u793e\u4ea4\u5a92\u9ad4\u7684\u76ee\u7684\u53ca\u71df\u904b\u7684\u7b56\u7565\u3002\u5176\u5be6\u5728\u71df\u904b\u793e\u4ea4\u5a92\u9ad4\u524d\u8981\u5148\u4e86\u89e3\u81ea\u5df1\u54c1\u724c\u7684\u4eba\u683c\uff0c\u6703\u4f7f\u7528\u4ec0\u9ebc\u8a9e\u8abf\u6216\u4ec0\u9ebc\u98a8\u683c\u3002\u73fe\u6642\u6709\u66f4\u591a\u53d7\u773e\u66f4\u6703\u8457\u91cd\u54c1\u724c\u7684\u50f9\u503c\u89c0\uff0c\u4f8b\u5982\u662f\u5426\u611b\u8b77\u74b0\u5883\u7b49\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u5f8c\u518d\u6b21\u63d0\u9192\u5927\u5bb6\uff0c\u7d93\u71df\u793e\u4ea4\u5a92\u9ad4\u6c92\u6709\u6377\u5f91\uff0c\u552f\u6709\u512a\u8cea\u7684\u5e16\u6587\uff0c\u7528\u5fc3\u7684\u8ddf\u53d7\u773e\u4e92\u52d5\u624d\u80fd\u7559\u4f4f\u5f97\u4f86\u4e0d\u6613\u7684\u300cLike\u300d\u6216\u300cFollow\u300d\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>\u54c1\u724c\u5728Facebook\u767c\u51fa\u5e16\u6587\u4e4b\u5f8c\uff0c\u4e0d\u96e3\u767c\u73fe\u6709\u4e00\u500b\u300cBoost Post\u300d\u7684\u6309\u9215\uff0c\u96d6\u7136\u4f7f\u7528\u5f88\u65b9\u4fbf\uff0c\u4f46\u5176\u5be6\u53ef\u4ee5\u8aaa\u662f\u300c\u4ea4\u5b78\u8cbb\u300d\uff0c\u6700\u5927\u539f\u56e0\u662f\u9019\u500b\u63a8\u5ee3\u6548\u7387\u5341\u5206\u4f4e\u3002\u5927\u90e8\u4efd\u5c08\u696d\u7684\u793e\u4ea4\u5e73\u53f0\u71df\u904b\u516c\u53f8\u90fd\u6703\u4f7f\u7528\u300cFacebook Ad Manager\u300d\uff0c\u4e00\u500b\u6bd4\u8f03\u5168\u9762\u7684\u5ee3\u544a\u7cfb\u7d71\u3002\u96d6\u7136\u4f7f\u7528\u4e0a\u6bd4\u300cBoost Post\u300d\u8907\u96dc\uff0c\u4f46\u53ef\u4ee5\u8a2d\u5b9a\u5ee3\u544a\u7684\u76ee\u6a19\uff0c\u4f8b\u5982\u63a5\u89f8\u5230\u66f4\u591a\u53d7\u773e\u6216\u63d0\u9ad8\u5f71\u7247\u700f\u89bd\u4eba\u6578\u7b49\uff1b\u66f4\u53ef\u4ee5\u8a2d\u5b9a\u76ee\u6a19\u53d7\u773e\uff0c\u4f8b\u5982\u53ef\u4ee5\u8a2d\u5b9a\u5e74\u9f61\u6216\u8a9e\u8a00\uff0c\u4ee5\u6392\u9664\u6216\u5c08\u6ce8\u67d0\u4e9b\u53d7\u773e\u3002<\/p>","protected":false},"author":1,"featured_media":4177,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[33,62,61,27],"tags":[380,379,378],"class_list":["post-3907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-trends","category-content-marketing","category-digital-marketing","category-social-media","tag-broadcasting","tag-interaction","tag-online-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u54c1\u724c\u5e38\u72af\u7684 5 \u500b\u793e\u4ea4\u5a92\u9ad4\u932f\u8aa4<\/title>\n<meta name=\"description\" content=\"\u8a8d\u8b58\u54c1\u724c\u7d93\u71df\u793e\u4ea4\u5a92\u9ad4\u6642\u5e38\u72af\u7684\u4e94\u500b\u932f\u8aa4\uff0c\u6539\u5584\u5167\u5bb9\u3001\u4e92\u52d5\u8207\u5e73\u53f0\u7b56\u7565\uff0c\u907f\u514d\u6d6a\u8cbb\u71df\u92b7\u8cc7\u6e90\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/berniewong.net\/zh-hk\/5-things-that-brands-will-always-be-wrong-on-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u54c1\u724c\u5e38\u72af\u7684 5 \u500b\u793e\u4ea4\u5a92\u9ad4\u932f\u8aa4\" \/>\n<meta property=\"og:description\" content=\"\u8a8d\u8b58\u54c1\u724c\u7d93\u71df\u793e\u4ea4\u5a92\u9ad4\u6642\u5e38\u72af\u7684\u4e94\u500b\u932f\u8aa4\uff0c\u6539\u5584\u5167\u5bb9\u3001\u4e92\u52d5\u8207\u5e73\u53f0\u7b56\u7565\uff0c\u907f\u514d\u6d6a\u8cbb\u71df\u92b7\u8cc7\u6e90\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/berniewong.net\/zh-hk\/5-things-that-brands-will-always-be-wrong-on-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Dr Bernie Wong - AI and Storytelling Trainer\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fb.com\/hkbernieblog\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-01T13:54:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-29T08:18:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/berniewong.net\/wp-content\/uploads\/2021\/01\/MP1_-_5\u500b\u54c1\u724c\u5728\u793e\u4ea4\u5a92\u9ad4\u7e3d\u6703\u932f\u7684\u4e8b-01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dr Bernie Wong Kai Leong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hkbernie\" \/>\n<meta name=\"twitter:site\" content=\"@hkbernie\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dr Bernie Wong Kai Leong\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9810\u8a08\u95b1\u8b80\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 \u5206\u9418\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u54c1\u724c\u5e38\u72af\u7684 5 \u500b\u793e\u4ea4\u5a92\u9ad4\u932f\u8aa4","description":"\u8a8d\u8b58\u54c1\u724c\u7d93\u71df\u793e\u4ea4\u5a92\u9ad4\u6642\u5e38\u72af\u7684\u4e94\u500b\u932f\u8aa4\uff0c\u6539\u5584\u5167\u5bb9\u3001\u4e92\u52d5\u8207\u5e73\u53f0\u7b56\u7565\uff0c\u907f\u514d\u6d6a\u8cbb\u71df\u92b7\u8cc7\u6e90\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/berniewong.net\/zh-hk\/5-things-that-brands-will-always-be-wrong-on-social-media\/","og_locale":"zh_HK","og_type":"article","og_title":"\u54c1\u724c\u5e38\u72af\u7684 5 \u500b\u793e\u4ea4\u5a92\u9ad4\u932f\u8aa4","og_description":"\u8a8d\u8b58\u54c1\u724c\u7d93\u71df\u793e\u4ea4\u5a92\u9ad4\u6642\u5e38\u72af\u7684\u4e94\u500b\u932f\u8aa4\uff0c\u6539\u5584\u5167\u5bb9\u3001\u4e92\u52d5\u8207\u5e73\u53f0\u7b56\u7565\uff0c\u907f\u514d\u6d6a\u8cbb\u71df\u92b7\u8cc7\u6e90\u3002","og_url":"https:\/\/berniewong.net\/zh-hk\/5-things-that-brands-will-always-be-wrong-on-social-media\/","og_site_name":"Dr Bernie Wong - AI and Storytelling Trainer","article_publisher":"https:\/\/fb.com\/hkbernieblog","article_published_time":"2021-01-01T13:54:00+00:00","article_modified_time":"2026-09-29T08:18:56+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/berniewong.net\/wp-content\/uploads\/2021\/01\/MP1_-_5\u500b\u54c1\u724c\u5728\u793e\u4ea4\u5a92\u9ad4\u7e3d\u6703\u932f\u7684\u4e8b-01.jpg","type":"image\/jpeg"}],"author":"Dr Bernie Wong Kai Leong","twitter_card":"summary_large_image","twitter_creator":"@hkbernie","twitter_site":"@hkbernie","twitter_misc":{"\u4f5c\u8005":"Dr Bernie Wong Kai Leong","\u9810\u8a08\u95b1\u8b80\u6642\u9593":"1 \u5206\u9418"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/berniewong.net\/5-things-that-brands-will-always-be-wrong-on-social-media\/#article","isPartOf":{"@id":"https:\/\/berniewong.net\/5-things-that-brands-will-always-be-wrong-on-social-media\/"},"author":{"name":"Dr Bernie Wong Kai Leong","@id":"https:\/\/berniewong.net\/#\/schema\/person\/078b4cae4b73a2f6b45cc6206801f153"},"headline":"\u300c5\u500b\u54c1\u724c\u5728\u793e\u4ea4\u5a92\u9ad4\u7e3d\u6703\u932f\u7684\u4e8b\u300d","datePublished":"2021-01-01T13:54:00+00:00","dateModified":"2026-09-29T08:18:56+00:00","mainEntityOfPage":{"@id":"https:\/\/berniewong.net\/5-things-that-brands-will-always-be-wrong-on-social-media\/"},"wordCount":33,"commentCount":0,"image":{"@id":"https:\/\/berniewong.net\/5-things-that-brands-will-always-be-wrong-on-social-media\/#primaryimage"},"thumbnailUrl":"https:\/\/berniewong.net\/wp-content\/uploads\/2021\/01\/MP1_-_5\u500b\u54c1\u724c\u5728\u793e\u4ea4\u5a92\u9ad4\u7e3d\u6703\u932f\u7684\u4e8b-01.jpg","keywords":["broadcasting","interaction","online marketing"],"articleSection":["Business Trends","Content Marketing","Digital Marketing","Social Media"],"inLanguage":"zh-HK","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/berniewong.net\/5-things-that-brands-will-always-be-wrong-on-social-media\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/berniewong.net\/5-things-that-brands-will-always-be-wrong-on-social-media\/","url":"https:\/\/berniewong.net\/5-things-that-brands-will-always-be-wrong-on-social-media\/","name":"\u54c1\u724c\u5e38\u72af\u7684 5 \u500b\u793e\u4ea4\u5a92\u9ad4\u932f\u8aa4","isPartOf":{"@id":"https:\/\/berniewong.net\/#website"},"primaryImageOfPage":{"@id":"https:\/\/berniewong.net\/5-things-that-brands-will-always-be-wrong-on-social-media\/#primaryimage"},"image":{"@id":"https:\/\/berniewong.net\/5-things-that-brands-will-always-be-wrong-on-social-media\/#primaryimage"},"thumbnailUrl":"https:\/\/berniewong.net\/wp-content\/uploads\/2021\/01\/MP1_-_5\u500b\u54c1\u724c\u5728\u793e\u4ea4\u5a92\u9ad4\u7e3d\u6703\u932f\u7684\u4e8b-01.jpg","datePublished":"2021-01-01T13:54:00+00:00","dateModified":"2026-09-29T08:18:56+00:00","author":{"@id":"https:\/\/berniewong.net\/#\/schema\/person\/078b4cae4b73a2f6b45cc6206801f153"},"description":"\u8a8d\u8b58\u54c1\u724c\u7d93\u71df\u793e\u4ea4\u5a92\u9ad4\u6642\u5e38\u72af\u7684\u4e94\u500b\u932f\u8aa4\uff0c\u6539\u5584\u5167\u5bb9\u3001\u4e92\u52d5\u8207\u5e73\u53f0\u7b56\u7565\uff0c\u907f\u514d\u6d6a\u8cbb\u71df\u92b7\u8cc7\u6e90\u3002","breadcrumb":{"@id":"https:\/\/berniewong.net\/5-things-that-brands-will-always-be-wrong-on-social-media\/#breadcrumb"},"inLanguage":"zh-HK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/berniewong.net\/5-things-that-brands-will-always-be-wrong-on-social-media\/"]}]},{"@type":"ImageObject","inLanguage":"zh-HK","@id":"https:\/\/berniewong.net\/5-things-that-brands-will-always-be-wrong-on-social-media\/#primaryimage","url":"https:\/\/berniewong.net\/wp-content\/uploads\/2021\/01\/MP1_-_5\u500b\u54c1\u724c\u5728\u793e\u4ea4\u5a92\u9ad4\u7e3d\u6703\u932f\u7684\u4e8b-01.jpg","contentUrl":"https:\/\/berniewong.net\/wp-content\/uploads\/2021\/01\/MP1_-_5\u500b\u54c1\u724c\u5728\u793e\u4ea4\u5a92\u9ad4\u7e3d\u6703\u932f\u7684\u4e8b-01.jpg","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/berniewong.net\/5-things-that-brands-will-always-be-wrong-on-social-media\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/berniewong.net\/"},{"@type":"ListItem","position":2,"name":"\u300c5\u500b\u54c1\u724c\u5728\u793e\u4ea4\u5a92\u9ad4\u7e3d\u6703\u932f\u7684\u4e8b\u300d"}]},{"@type":"WebSite","@id":"https:\/\/berniewong.net\/#website","url":"https:\/\/berniewong.net\/","name":"\u9ec3\u555f\u4eae\u535a\u58eb","description":"AI, storytelling, branding and digital marketing training in Hong Kong and across Asia","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/berniewong.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-HK"},{"@type":"Person","@id":"https:\/\/berniewong.net\/#\/schema\/person\/078b4cae4b73a2f6b45cc6206801f153","name":"\u9ec3\u555f\u4eae\u535a\u58eb\uff08Dr Bernie Wong Kai Leong\uff09","image":{"@type":"ImageObject","inLanguage":"zh-HK","@id":"https:\/\/secure.gravatar.com\/avatar\/ca821d40210fe9d0b7643f6cd427d32502b7eb188e8c33ae9fb10f45d77a145b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ca821d40210fe9d0b7643f6cd427d32502b7eb188e8c33ae9fb10f45d77a145b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ca821d40210fe9d0b7643f6cd427d32502b7eb188e8c33ae9fb10f45d77a145b?s=96&d=mm&r=g","caption":"Dr Bernie Wong Kai Leong"},"description":"Hong Kong-based AI and storytelling trainer, digital marketing speaker, consultant and educator.","sameAs":["https:\/\/berniewong.net"],"url":"https:\/\/berniewong.net\/zh-hk\/author\/berniewong\/"}]}},"_links":{"self":[{"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/posts\/3907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/comments?post=3907"}],"version-history":[{"count":1,"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/posts\/3907\/revisions"}],"predecessor-version":[{"id":5312,"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/posts\/3907\/revisions\/5312"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/media\/4177"}],"wp:attachment":[{"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/media?parent=3907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/categories?post=3907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/tags?post=3907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}