{"id":3909,"date":"2021-01-07T21:58:00","date_gmt":"2021-01-07T13:58:00","guid":{"rendered":"https:\/\/berniewong.net\/?p=3909"},"modified":"2026-09-29T16:19:04","modified_gmt":"2026-09-29T08:19:04","slug":"the-truth-behind-instagram","status":"publish","type":"post","link":"https:\/\/berniewong.net\/zh-hk\/the-truth-behind-instagram\/","title":{"rendered":"\u300cInstagram \u589e\u7c89\u8981\u660e\u767d\u7684\u9053\u7406\u300d"},"content":{"rendered":"<div class=\"saswp-faq-block-section\"><ol style=\"list-style-type:none\"><li style=\"list-style-type: none\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/berniewong.net\/zh-hk\/the-truth-behind-instagram\/#%E7%BE%8E%E5%9C%96%E7%BE%8E%E7%85%A7%E6%98%AF%E5%BF%85%E9%9C%80%E5%93%81\" >\u7f8e\u5716\u7f8e\u7167\u662f\u5fc5\u9700\u54c1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/berniewong.net\/zh-hk\/the-truth-behind-instagram\/#%E8%B2%BC%E5%A0%82%E7%8D%8E%E5%8B%B5\" >\u8cbc\u5802\u734e\u52f5<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/berniewong.net\/zh-hk\/the-truth-behind-instagram\/#%E8%B8%A9%E5%9C%B0%E7%9B%A4\" >\u8e29\u5730\u76e4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/berniewong.net\/zh-hk\/the-truth-behind-instagram\/#%E5%81%9A%E5%80%8B%E3%80%8C%E7%A7%81%E5%AE%B6%E5%81%B5%E6%8E%A2%E3%80%8D\" >\u505a\u500b\u300c\u79c1\u5bb6\u5075\u63a2\u300d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/berniewong.net\/zh-hk\/the-truth-behind-instagram\/#%E9%96%80%E9%9D%A2%E6%93%94%E7%95%B6_%EF%BC%8D_%E5%9F%B7%E9%9D%9A%E5%80%8B%E3%80%8CBio%E3%80%8D\" >\u9580\u9762\u64d4\u7576 \uff0d \u57f7\u975a\u500b\u300cBio\u300d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/berniewong.net\/zh-hk\/the-truth-behind-instagram\/#%E7%8D%A8%E5%AE%B6Stories\" >\u7368\u5bb6Stories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/berniewong.net\/zh-hk\/the-truth-behind-instagram\/#%E5%85%A8%E5%A4%A9%E4%BE%AF%E6%90%B6%E7%B2%89%E7%B5%B2%E8%A8%88%E5%8A%83\" >\u5168\u5929\u4faf\u6436\u7c89\u7d72\u8a08\u5283<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"\"><span class=\"ez-toc-section\" id=\"%E7%BE%8E%E5%9C%96%E7%BE%8E%E7%85%A7%E6%98%AF%E5%BF%85%E9%9C%80%E5%93%81\"><\/span><strong>\u7f8e\u5716\u7f8e\u7167\u662f\u5fc5\u9700\u54c1<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"saswp-faq-answer-text\">\u88fd\u4f5cInstagram\u5e16\u6587\u6642\uff0c\u6700\u57fa\u672c\u8981\u914d\u5099\u4e00\u5f35\u7f8e\u5716\u7f8e\u7167\u3002\u73fe\u6642\u5f88\u591a\u7db2\u5e97\u5728\u71df\u904bInstagram\u6642\uff0c\u6703\u4f7f\u7528\u8ff7\u4f60\u651d\u5f71\u68da\u62cd\u651d\u51fa\u767d\u5730\u6216\u7d14\u8272\u80cc\u666f\u7684\u7522\u54c1\u7167\uff0c\u6b64\u985e\u7167\u7247\u96d6\u53ef\u7a81\u51fa\u7522\u54c1\u7684\u7d30\u7bc0\uff0c\u4f46\u5176\u5be6\u4e26\u4e0d\u9069\u5408\u7528\u65bc\u793e\u4ea4\u5a92\u9ad4\u3002\u76f8\u7247\u8cea\u7d20\u9ad8\u4e0d\u4e00\u5b9a\u5c31\u597d\u770b\uff0c\u76f8\u53cd\u8f03\u751f\u6d3b\u5316\u7684\u5716\u7247\u5176\u5be6\u66f4\u9069\u5408\u7528\u65bc\u793e\u4ea4\u5a92\u9ad4\u4e0a\uff0c\u5efa\u8b70\u5927\u5bb6\u4f7f\u7528\u6709\u5834\u666f\u7684\u5730\u65b9\u62cd\u651d\uff0c\u76f8\u6bd4\u8d77\u767d\u5730\u80cc\u666f\uff0c\u6703\u66f4\u4ee4\u53d7\u773e\u6295\u5165\u5176\u4e2d\u3002\u8056\u8a95\u7bc0\u5c07\u8fd1\uff0c\u5927\u5bb6\u53ef\u4ee5\u5f35\u8cbc\u8207\u7bc0\u65e5\u6709\u95dc\u7684\u5834\u666f\uff0c\u4f8b\u5982\u8056\u8a95\u6a39\u6216\u8056\u8a95\u8001\u4eba\u914d\u4e0a\u81ea\u5bb6\u54c1\u724c\u7684\u8056\u8a95\u79ae\u7269\uff0c\u65e2\u53ef\u4ee5\u5ba3\u50b3\u81ea\u5df1\u7684\u54c1\u724c\uff0c\u4e5f\u53ef\u4ee5\u5ba3\u67d3\u5230\u7bc0\u65e5\u7684\u6c23\u6c1b\u3002<\/p><li style=\"list-style-type: none\"><h2 class=\"\"><span class=\"ez-toc-section\" id=\"%E8%B2%BC%E5%A0%82%E7%8D%8E%E5%8B%B5\"><\/span><strong>\u8cbc\u5802\u734e\u52f5<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"saswp-faq-answer-text\">\u6211\u5011\u71df\u904b\u793e\u4ea4\u5a92\u9ad4\u6642\u5341\u5206\u8457\u91cd\u8207\u53d7\u773e\u7684\u4e92\u52d5\uff0c\u5047\u82e5\u6709\u7c89\u7d72\u4e3b\u52d5\u767c\u51fa\u6709\u95dc\u81ea\u5df1\u54c1\u724c\u7684\u5e16\u6587\uff0c\u4e0d\u8981\u541d\u55c7\u53ea\u7d66\u300cLike\u300d\u6216\u300cDirect Message\u300d\u7b54\u8b1d\u5c0d\u65b9\uff0c\u800c\u662f\u53ef\u4ee5\u8f49\u767c\u5230\u81ea\u5df1\u7684\u5e33\u865f\uff0c\u4f8b\u5982\u653e\u5728\u300cStory\u300d\u5167\u3002\u6b64\u8209\u53ef\u4ee5\u9f13\u52f5\u66f4\u591a\u7c89\u7d72\u6548\u6cd5\uff0c\u800c\u767c\u5e16\u6587\u7684\u7c89\u7d72\u7684\u670b\u53cb\u770b\u5230\u5e16\u6587\u5f8c\uff0c\u4e5f\u4ee4\u66f4\u591a\u4eba\u63a5\u89f8\u5230\u54c1\u724c\uff0c\u589e\u52a0\u7372\u5f97\u300cLike\u300d\u7684\u6a5f\u6703\u3002<\/p><\/ul><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%B8%A9%E5%9C%B0%E7%9B%A4\"><\/span><strong>\u8e29\u5730\u76e4<\/strong><strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f88\u591a\u6642\u5019\u54c1\u724c\u4e4b\u9593\u90fd\u6703\u6709\u5408\u4f5c\u7684\u9805\u76ee\uff0c\u4f8b\u5982\u67d0\u54c1\u724c\u6b63\u8207\u4e0d\u540c\u85dd\u8853\u5bb6\u5408\u4f5c\u8209\u8fa6\u4e00\u500b\u85dd\u8853\u5c55\u89bd\uff0c\u8a72\u54c1\u724c\u5c31\u5728\u300cStory\u300d\u5167\u5206\u4eab\u4e0d\u540c\u85dd\u8853\u5bb6\u7684\u4f5c\u54c1\u4e26\u300cTag\u300d\u4e86\u5c0d\u65b9\u3002\u5176\u5be6\u5927\u5bb6\u66f4\u53ef\u4ee5\u76f4\u63a5\u300c\u8e29\u5730\u76e4\u300d\u5230\u5c0d\u65b9\u7684\u300cIG\u300d\u5167\u76f8\u95dc\u7684\u5e16\u6587\u4e0b\u7559\u8a00\uff0c\u5438\u5f15\u8207\u4e4b\u76f8\u95dc\u7684\u53d7\u773e\u95dc\u6ce8\u81ea\u5df1\u7684\u54c1\u724c\uff0c\u589e\u52a0\u66dd\u5149\u6a5f\u6703\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%81%9A%E5%80%8B%E3%80%8C%E7%A7%81%E5%AE%B6%E5%81%B5%E6%8E%A2%E3%80%8D\"><\/span><strong>\u505a\u500b\u300c\u79c1\u5bb6\u5075\u63a2\u300d<\/strong><strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7d93\u71df\u793e\u4ea4\u5a92\u9ad4\u662f\u6c92\u6709\u901f\u6210\u7684\uff0c\u90fd\u5fc5\u9808\u82b1\u6642\u9593\u7528\u5fc3\u7d93\u71df\u3002\u4ee5\u4e0b\u5c31\u662f\u4e00\u500b\u8f03\u9700\u6642\u7684\u65b9\u6cd5\uff0c\u4f46\u7d55\u5c0d\u503c\u5f97\u8a66\u8a66\u3002\u54c1\u724c\u53ef\u4ee5\u5230\u8207\u81ea\u5df1\u6709\u8457\u76f8\u4f3c\u696d\u52d9\u6216\u98a8\u683c\u7684\u793e\u4ea4\u5a92\u9ad4\u5e33\u865f\uff0c\u67e5\u770b\u4e00\u4e0b\u4ed6\u5011\u7684\u5e16\u6587\uff0c\u9ede\u9032\u7d66\u300cLike\u300d\u6216\u7559\u8a00\u8005\u7684\u5e33\u6236\uff0c\u8207\u4ed6\u5011\u9032\u884c\u4e92\u52d5\uff0c\u8a18\u5f97\u4e0d\u8981\u592a\u300cHard Sell\u300d\uff0c\u53ef\u4ee5\u53ea\u662f\u4ecb\u7d39\u4e00\u4e0b\u54c1\u724c\u5c07\u6703\u8209\u884c\u7684\u6d3b\u52d5\uff0c\u63d0\u9ad8\u81ea\u5df1\u7684\u66dd\u5149\u7387\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%96%80%E9%9D%A2%E6%93%94%E7%95%B6_%EF%BC%8D_%E5%9F%B7%E9%9D%9A%E5%80%8B%E3%80%8CBio%E3%80%8D\"><\/span><strong>\u9580\u9762\u64d4\u7576 \uff0d \u57f7\u975a\u500b\u300c<\/strong><strong>Bio<\/strong><strong>\u300d<\/strong><strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/berniewong.net\/zh-hk\/bernie-wong-on-social-media-marketing-level-up-series-brand-instagram-marketing\/\">Instagram<\/a>\u4e0a\u7684\u300cBio\u300d\uff0c\u5373\u9ede\u958b\u5e33\u6236\u5c31\u898b\u5230\u7684\u4e3b\u9801\u9762\uff0c\u914d\u4e0a\u4e00\u5f35\u7368\u7279\u7684\u982d\u50cf\u662f\u975e\u5e38\u91cd\u8981\uff0c\u53ef\u4ee5\u4ee4\u300cPotential Follower\u300d\u5c0d\u54c1\u724c\u6709\u6240\u8a18\u61b6\u3002\u53e6\u5916\u65bc\u300cBio\u300d\u5167\u53ef\u4ee5\u653e\u4e0a\u4e00\u689d\u9023\u7d50\uff0c\u6bd4\u8d77\u54c1\u724c\u4e3b\u7db2\u9801\uff0c\u5176\u5be6\u653e\u4e0a\u7522\u54c1\u7684\u9023\u7d50\uff0c\u66f4\u53ef\u4ee5\u589e\u52a0\u53d7\u773e\u7684\u8cfc\u8cb7\u617e\u3002\u5927\u5bb6\u66f4\u61c9\u8a72\u5584\u7528\u300cHighlight\u300d\u7684\u529f\u80fd\uff0c\u5c07\u300cStory\u300d\u653e\u5728\u300cBio\u300d\u4e0a\u3002\u4f8b\u5982\u6709\u54c1\u724c\u5f88\u5de7\u5999\u5730\u7528\u300cSwipe Up\u300d\u76f4\u63a5\u9023\u7d50\u5230\u300cSubscription\u300d\u9019\u500b\u9801\u9762\uff0c\u9019\u6a23\u4fbf\u53ef\u4ee5\u5c07\u300cHighlight\u300d\u8b8a\u8eab\u6210\u70ba\u4e00\u500b\u6309\u9215\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%8D%A8%E5%AE%B6Stories\"><\/span><strong>\u7368\u5bb6<\/strong><strong>Stories<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u60f3\u4ee4\u5230\u53d7\u773e\u540c\u6642\u300cLike\u300dFacebook\u53c8\u300cFollow\u300dInstagram\uff0c\u53ef\u4ee5\u5728Instagram\u767c\u4f48\u4e00\u4e9b\u7368\u5bb6\u7684\u300cStory\u300d\uff0c\u5167\u5bb9\u53ef\u4ee5\u662f\u4e00\u4e9b\u6d3b\u52d5\u7684\u5e55\u5f8c\u88fd\u4f5c\u82b1\u7d6e\u3001\u6559\u5b78\/\u8cbc\u58eb\u3001\u6e2c\u9a57\/\u904a\u6232\u3001\u7368\u5bb6\u7684\u8a2a\u554f\u6216\u73fe\u6642\u5728\u5916\u570b\u76db\u884c\u7684\u300cTakeovers\u300d\uff0c\u610f\u5373\u54c1\u724c\u9080\u8acb\u4e00\u4e9b\u7db2\u7d05\u7576\u4e00\u5929\u5ba2\u5e2d\u4e3b\u6301\uff0c\u4e3b\u7406Instagram\u5e33\u865f\u767c\u300cStory\u300d\u3002\u9019\u4e9b\u7368\u5bb6\u7684\u6d88\u606f\u90fd\u5927\u5927\u589e\u52a0\u4e86\u53d7\u773e\u300cFollow\u300d\u7684\u8a98\u56e0\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" 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class=\"wp-block-paragraph\">\u300cFollow\u300dInstagram\u4ee5\u7372\u53d6\u4e00\u4e9b\u7368\u5bb6\u8cc7\u8a0a\u3002\u6b64\u300cCrossover\u300d\u65b9\u6cd5\u4e0d\u9650\u65bcFacebook\u6216Instagram\uff0c\u66f4\u53ef\u4ee5\u61c9\u7528\u5230Twitter\u3001WhatsApp\u6216Email\u7b49\u7b49\u3002<\/p>\n\n\n\n<p 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