{"id":3915,"date":"2021-01-13T08:20:29","date_gmt":"2021-01-13T00:20:29","guid":{"rendered":"https:\/\/berniewong.net\/?p=3915"},"modified":"2021-05-24T15:02:49","modified_gmt":"2021-05-24T07:02:49","slug":"you-can-now-shop-on-whatsapp-in-the-era-of-social-commerce","status":"publish","type":"post","link":"https:\/\/berniewong.net\/zh-hk\/you-can-now-shop-on-whatsapp-in-the-era-of-social-commerce\/","title":{"rendered":"You Can Now Shop on WhatsApp in the Era of Social Commerce"},"content":{"rendered":"<p class=\"wp-block-paragraph\">In 2020, many brands and retailers have taken advantage of the trend to open online stores. Others have listed themselves on mega shopping platforms as a means to put their products on the market and expand their <a href=\"https:\/\/social-stand.com\/buck-the-trend-increase-sales-through-an-online-pop-up-store\/\">online sales channels<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.whatsapp.com\/?lang=en\">WhatsApp<\/a> has officially launched its WhatsApp <a href=\"https:\/\/social-stand.com\/whatsapp-introduces-carts-for-easier-shopping\/\">carts<\/a> shopping feature to have another look at online retail, Facebook Shop, and Instagram <a href=\"https:\/\/social-stand.com\/getting-started-with-facebook-and-instagram-shops\/\">Shop<\/a>. <a href=\"https:\/\/social-stand.com\/finding-new-business-opportunities-in-e-commerce\/\">E-commerce<\/a> has shifted from &#8220;Should we do it, and how to go about doing it?&#8221; to &#8220;A must-do! Why hasn&#8217;t it been done yet?&#8221; Brands have to start turning their attention to social commerce and deploying even more strategic online retail marketing and business strategies.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/berniewong.net\/zh-hk\/you-can-now-shop-on-whatsapp-in-the-era-of-social-commerce\/#Browse_%E2%80%93_But_Not_Sell_Yet_%E2%80%93_On_WhatsApp\" >Browse \u2013 But Not Sell Yet \u2013 On WhatsApp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/berniewong.net\/zh-hk\/you-can-now-shop-on-whatsapp-in-the-era-of-social-commerce\/#Set_Up_an_Online_Store_Using_a_WhatsApp_Business_Account\" >Set Up an Online Store Using a WhatsApp Business Account<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/berniewong.net\/zh-hk\/you-can-now-shop-on-whatsapp-in-the-era-of-social-commerce\/#The_Psychological_Warfare_of_Online_Retail_Marketing\" >The Psychological Warfare of Online Retail Marketing<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Browse_%E2%80%93_But_Not_Sell_Yet_%E2%80%93_On_WhatsApp\"><\/span><strong>Browse \u2013 But Not Sell Yet \u2013 On WhatsApp<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">WhatsApp revealed its conversation-like shopping feature in the middle of the year, which can be regarded as a supporting function to Facebook and Instagram Shops. If customers wish to contact a store when shopping online, they can use Whatsapp. They can also select their purchases and make <a href=\"https:\/\/social-stand.com\/facebook-pay-brings-payment-to-whatsapp-brazil\/\">payments<\/a>. This is the most ideal customer journey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But don&#8217;t get your expectations up too high just yet. WhatsApp Carts that has been launched is undeniably a shopping cart, and you are welcome to &#8220;look and choose what you want&#8221;, but there is no form of payment collection yet. There are still too many twists and turns in including a payment function in WhatsApp. Dear Hong Kong retail owners, tap the potential of possibly reaching every corner in the world by putting out your products in the international online space to expand your prospective customer base.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Set_Up_an_Online_Store_Using_a_WhatsApp_Business_Account\"><\/span><strong>Set Up an Online Store Using a WhatsApp Business Account<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To add WhatsApp&#8217;s Cart feature to your online store, the designated WhatsApp account must be set as a WhatsApp <a href=\"https:\/\/social-stand.com\/facebook-releases-how-to-on-using-whatsapp-for-business\/\">business account<\/a> and updated to the latest WhatsApp version. Then, in the Business Tools under Settings, you will find the <a href=\"https:\/\/social-stand.com\/new-features-for-whatsapp-qr-codes-for-businesses-and-catalog-links\/\">Catalog<\/a>. This allows merchants to upload product photos, names, prices, and other details. The best part is that you can add your website address which can be viewed on WhatsApp. If there is something that customers fancy, they can be directed to your store website listed through WhatsApp to complete their purchase and make payment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Psychological_Warfare_of_Online_Retail_Marketing\"><\/span><strong>The Psychological Warfare of Online Retail Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Social commerce, which harnesses social media networking, is a growing trend. Live interaction and UGC (User Generated Content) are also known to greatly promote online sales. Simply opening an online store with traditional user-directed advertising can only be called basic at best. To successfully sell on social media, human interaction must be considered. Marketing psychology will also come in useful, such as the <a href=\"https:\/\/resourcefuldesigner.com\/three-tier-pricing-strategy-rd145\/#:~:text=A%20three%2Dtier%20pricing%20strategy%20is%20when%20you%20offer%20three,a%20three%2Dtier%20pricing%20strategy.\">3-tier pricing strategy<\/a>, Fear of Missing Out (<a href=\"https:\/\/www.crazyegg.com\/blog\/fomo-marketing\/#:~:text=What%20is%20the%20Meaning%20of,regret%20failing%20to%20act%20later.\">FOMO<\/a>), <a href=\"https:\/\/www.carlocab.com\/up-sell-down-sell-and-cross-sell-do-you-know-what-they-mean\/\">Upsell &amp; Downsell<\/a>, and lead nurturing of potential customers. Retail marketers, don\u2019t sit back contentedly waiting for customers to come now that you\u2019ve gone online. Devise a comprehensive online retail marketing plan and execute it as soon as possible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Original Source:<\/strong> <a href=\"https:\/\/www.visiongo.hsbc.com.hk\/zh-HK\/article\/you-can-now-shop-on-whatsapp-in-the-era-of-social-commerce\">https:\/\/www.visiongo.hsbc.com.hk\/zh-HK\/article\/you-can-now-shop-on-whatsapp-in-the-era-of-social-commerce<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>In 2020, many brands and retailers have taken advantage of the trend to open online stores. Others have listed themselves on mega shopping platforms as a means to put their products on the market and expand their online sales channels. WhatsApp has officially launched its WhatsApp carts shopping feature to have another look at online [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[33,62,61,27],"tags":[365,364,349,362],"class_list":["post-3915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-trends","category-content-marketing","category-digital-marketing","category-social-media","tag-online-retail-marketing","tag-online-shop","tag-social-commerce","tag-whatsapp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>You Can Now Shop on WhatsApp in the Era of Social Commerce - Dr Bernie Wong - AI and Storytelling Trainer<\/title>\n<meta name=\"description\" content=\"In 2020, many brands and retailers have taken advantage of the trend to open online stores. 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