{"id":3925,"date":"2021-01-25T12:05:47","date_gmt":"2021-01-25T04:05:47","guid":{"rendered":"https:\/\/berniewong.net\/?p=3925"},"modified":"2021-05-24T15:00:55","modified_gmt":"2021-05-24T07:00:55","slug":"what-can-i-do-if-my-marketing-budget-has-been-reduced","status":"publish","type":"post","link":"https:\/\/berniewong.net\/zh-hk\/what-can-i-do-if-my-marketing-budget-has-been-reduced\/","title":{"rendered":"What Can I Do If My Marketing Budget Has Been Reduced?"},"content":{"rendered":"

Facebook seems to be testing a \u201cCalendar View\u201d feature on Creator Studio. It schedules and allows backdating of posts. Content marketers should be familiar with this calendar<\/a>. Before Facebook had this feature, we had to create our content calendars<\/a> for clients every month – especially when planning the content for account information and posts.<\/p>\n\n\n\n

Clients probably prefer to fill up their monthly calendars<\/a>. I recommend the opposite. In the past, I have made drastic attempts at suggesting to my clients to cut down their content<\/a>. As an agency, it may seem a little counter-intuitive. However, oftentimes the results are better when the amount of content is reduced.<\/p>\n\n\n\n

This strategy has been a hit when planning Facebook and Instagram content production for new clients. After all, in an uncertain market where marketing budgets are affected, and the agency takes the initiative to undertake a task, which client wouldn\u2019t care about how much it spends?<\/p>\n\n\n\n

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