{"id":3947,"date":"2021-01-28T08:00:00","date_gmt":"2021-01-28T00:00:00","guid":{"rendered":"https:\/\/berniewong.net\/?p=3947"},"modified":"2022-04-24T07:25:35","modified_gmt":"2022-04-23T23:25:35","slug":"upgrading-the-web-live-marketing-strategy","status":"publish","type":"post","link":"https:\/\/berniewong.net\/zh-hk\/upgrading-the-web-live-marketing-strategy\/","title":{"rendered":"\u300c\u5347\u7d1a\u7db2\u4e0a\u76f4\u64ad\u71df\u92b7\u7b56\u7565\u300d  \u00a0"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u7db2\u4e0a\u71df\u92b7\u65b9\u6cd5\u4e0d\u5c11\uff0c\u8fd1\u671f\u6700\u71b1\u9580\u7684\u76f4\u64ad\u71df\u92b7\u5c31\u662f\u5176\u4e2d\u4e00\u7a2e\u3002\u54c1\u724c\u6703\u9080\u8acb\u7db2\u7d05\u3001KOL\u53ca\u5609\u8cd3\u4f5c\u4e3b\u6301\u300c\u76f4\u64ad\u5e36\u8ca8\u300d\u3002\u8981\u505a\u4e00\u500b\u6210\u529f\u7684\u7db2\u4e0a\u76f4\u64ad\uff0c\u61c9\u5c07\u5176\u5206\u70ba\u76f4\u64ad\u524d\u3001\u76f4\u64ad\u4e2d\u548c\u76f4\u64ad\u5f8c\u4e09\u500b\u968e\u6bb5\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/berniewong.net\/zh-hk\/upgrading-the-web-live-marketing-strategy\/#%E7%AC%AC%E4%B8%80%E9%9A%8E%E6%AE%B5%EF%BC%9A%E7%9B%B4%E6%92%AD%E5%89%8D\" >\u7b2c\u4e00\u968e\u6bb5\uff1a\u76f4\u64ad\u524d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/berniewong.net\/zh-hk\/upgrading-the-web-live-marketing-strategy\/#%E7%AC%AC%E4%BA%8C%E9%9A%8E%E6%AE%B5%EF%BC%9A%E7%9B%B4%E6%92%AD%E4%B8%AD\" >\u7b2c\u4e8c\u968e\u6bb5\uff1a\u76f4\u64ad\u4e2d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/berniewong.net\/zh-hk\/upgrading-the-web-live-marketing-strategy\/#%E7%AC%AC%E4%B8%89%E9%9A%8E%E6%AE%B5%EF%BC%9A%E7%9B%B4%E6%92%AD%E5%BE%8C\" >\u7b2c\u4e09\u968e\u6bb5\uff1a\u76f4\u64ad\u5f8c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/berniewong.net\/zh-hk\/upgrading-the-web-live-marketing-strategy\/#%E3%80%8C%E9%AB%98%E6%B1%81%E7%AF%80%E7%9B%AE%E3%80%8D%E5%8F%8A%E3%80%8C%E9%AB%98%E6%B1%81%E8%A3%BD%E4%BD%9C%E3%80%8D\" >\u300c\u9ad8\u6c41\u7bc0\u76ee\u300d\u53ca\u300c\u9ad8\u6c41\u88fd\u4f5c\u300d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/berniewong.net\/zh-hk\/upgrading-the-web-live-marketing-strategy\/#%E5%A4%9A%E9%A0%BB%E9%81%93%E7%99%BC%E6%94%BE\" >\u591a\u983b\u9053\u767c\u653e<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%AC%AC%E4%B8%80%E9%9A%8E%E6%AE%B5%EF%BC%9A%E7%9B%B4%E6%92%AD%E5%89%8D\"><\/span><strong>\u7b2c\u4e00\u968e\u6bb5\uff1a\u76f4\u64ad\u524d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u958bShow\u5287\u672c\u300d\uff1a\u76f4\u64ad\u4e26\u4e0d\u662f\u958b\u64ad\u5f8c\u624d\u53bb\u60f3\u8981\u8aaa\u6216\u505a\u4ec0\u9ebc\uff0c\u5176\u5be6\u662f\u61c9\u8a72\u9810\u5148\u69cb\u601d\u597d\u3002\u7531\u65bc\u76f4\u64ad\u6c92\u6709\u300cTake2\u300d\uff0c\u65bc\u76f4\u64ad\u524d\uff0c\u61c9\u6e96\u5099\u597d\u4e00\u500b\u300c\u958bShow\u5287\u672c\u300d\u3002\u4e00\u500b\u597d\u7684\u71df\u92b7\u76f4\u64ad\u61c9\u8a72\u6e96\u5099\u8a08\u5283\u597d\u4e3b\u984c\u53ca\u6d41\u7a0b\u3001\u793a\u7bc4\u7528\u7684\u5546\u54c1\u6216\u8005\u9053\u5177\u53ca\u8a2d\u5b9a\u8207\u89c0\u773e\u4e92\u52d5\u7684\u74b0\u7bc0\u3002\u9019\u6a23\u53ef\u78ba\u4fdd\u76f4\u64ad\u904e\u7a0b\u6d41\u66a2\uff0c\u4ee5\u514d\u4e3b\u6301\u4e0d\u77e5\u9053\u61c9\u8a72\u8aaa\u4ec0\u9ebc\u800c\u9020\u6210\u51b7\u5834<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u7b56\u5283\u5168\u65b9\u4f4d\u5ba3\u50b3\u300d\uff1a\u9664\u4e86\u53ef\u4ee5\u5229\u7528Facebook\u7684\u63d0\u793a\u76f4\u64ad\u529f\u80fd\u4e4b\u5916\uff0c\u4e5f\u53ef\u4ee5\u5229\u7528\u96fb\u90f5\u514d\u8cbb\u5411\u73fe\u6709\u7684\u5ba2\u6236\u7fa4\u9032\u884c\u63a8\u5ee3 \u3002\u53e6\u5916\u9084\u6709\u5169\u500b\u4ed8\u8cbb\u7db2\u7ad9\u63a8\u4ecb\u7d66\u5927\u5bb6\u4f7f\u7528\uff0c\u5206\u5225\u662f\u300c<a href=\"https:\/\/www.eventbrite.hk\/e\/diversity-inclusion-a-global-dialogue-registration-93664331537\">Eventbrite<\/a>\u300d\u53ca\u300c<a href=\"https:\/\/www.meetup.com\/\">Meetup<\/a>\u300d\uff0c\u589e\u52a0\u66dd\u5149\u7684\u6a5f\u6703\u3002\u4ee5\u5f80\u9019\u5169\u500b\u7db2\u7ad9\u5e38\u5e38\u7528\u65bc\u5ba3\u50b3\u53ca\u5831\u540d\u9762\u5c0d\u9762\u7684\u6d3b\u52d5\uff0c\u4f46\u56e0\u75ab\u60c5\u95dc\u4fc2\uff0c\u73fe\u5728\u66f4\u591a\u7684\u662fWebinar \uff08\u7db2\u4e0a\u7814\u8a0e\u6703\uff09\u53ca\u7db2\u4e0a\u6d3b\u52d5\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6e96\u5099\u300cPlan B\u300d\uff1a\u6700\u5f8c\u4e00\u9ede\u76f4\u64ad\u524d\u8981\u6ce8\u610f\u7684\u662f\u8981\u300cPlan B\u300d\u3002\u76f4\u64ad\u7bc0\u76ee\u96a8\u6642\u6703\u51fa\u73fe\u7a81\u767c\u60c5\u6cc1\uff0c\u7279\u5225\u8981\u6ce8\u610f\u7684\u662f\u4e3b\u5bb0\u76f4\u64ad\u7bc0\u76ee\u7684\u5de5\u5177\uff0c\u82e5\u76f4\u64ad\u9032\u884c\u6642\u4f7f\u7528\u7684\u5668\u6750\u4e0d\u5e78\u5931\u9748\uff0c\u4fbf\u6703\u7acb\u5373\u4e2d\u65b7\u6574\u500b\u76f4\u64ad\u7bc0\u76ee\uff0c\u56e0\u6b64\u5c31\u8981\u9810\u5148\u6e96\u5099\u597d\u66ff\u4ee3\u7684\u7269\u54c1\u3002\u5982\u679c\u76f4\u64ad\u7684\u662f\u964c\u751f\u7684\u5834\u5730\uff0c\u5c31\u5fc5\u9808\u7684\u78ba\u4fddWi-Fi\u6216\u7db2\u7d61\u7684\u7a69\u5b9a\u6027\uff0c\u4e26\u6e96\u5099\u597d\u5f8c\u5099\u7684\u300cWi-Fi \u86cb\u300d\uff0c\u4ee5\u514d\u56e0\u7db2\u7d61\u4e2d\u65b7\u800c\u88ab\u903c\u7d42\u6b62\u7bc0\u76ee\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%AC%AC%E4%BA%8C%E9%9A%8E%E6%AE%B5%EF%BC%9A%E7%9B%B4%E6%92%AD%E4%B8%AD\"><\/span><strong>\u7b2c\u4e8c\u968e\u6bb5\uff1a\u76f4\u64ad\u4e2d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u5373\u6642\u4e92\u52d5\u300d\uff1a\u958b\u64ad\u524d\u4e00\u5207\u6e96\u5099\u5c31\u7dd2\u4e4b\u5f8c\uff0c\u76f4\u64ad\u4e2d\u9700\u8981\u6ce8\u610f\u7684\u662f\u300c\u5373\u6642\u4e92\u52d5\u300d\uff0c\u5426\u5247\u5c31\u6703\u8ddf\u9304\u5f71\u7bc0\u76ee\u6c92\u6709\u5206\u5225\u4e86\u3002\u76f4\u64ad\u671f\u9593\u53ef\u4ee5\u56de\u61c9\u4e00\u4e0b\u8b80\u8005\u7684\u7559\u8a00\uff0c\u56de\u7b54\u4ed6\u5011\u7684\u554f\u984c\u3002\u5efa\u8b70\u5927\u5bb6\u53ef\u4ee5\u7528\u9593\u5834\u5f0f\u7684\u554f\u7b54\u74b0\u7bc0\uff0c\u4e0d\u5fc5\u7559\u5230\u6700\u5f8c\u624d\u9032\u884c\uff0c\u9019\u6a23\u6703\u4f86\u5f97\u6bd4\u8f03\u81ea\u7136\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%AC%AC%E4%B8%89%E9%9A%8E%E6%AE%B5%EF%BC%9A%E7%9B%B4%E6%92%AD%E5%BE%8C\"><\/span><strong>\u7b2c\u4e09\u968e\u6bb5\uff1a\u76f4\u64ad\u5f8c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u88fd\u4f5c\u300c\u7bc0\u76ee\u91cd\u6eab\u300d<strong>\uff1a<\/strong>\u5b8c\u6210\u4e00\u500b\u76f4\u64ad\u5f8c\u4e0d\u8981\u5fd8\u8a18\u300c\u7bc0\u76ee\u91cd\u6eab\u300d\u7684\u91cd\u8981\u6027\u3002\u4f60\u53ef\u4ee5\u4fee\u526a\u4e00\u4e0b\u591a\u9918\u6216\u8005NG\u7684\u93e1\u982d\u518d\u653e\u5230\u5e73\u53f0\u4e0a\u3002\u4e0d\u59a8\u518d\u591a\u4f5c\u5ba3\u50b3\uff0c\u8b93\u7528\u5fc3\u88fd\u4f5c\u7684\u7bc0\u76ee\u53ef\u4ee5\u5438\u7d0d\u66f4\u591a\u4eba\u6536\u770b\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u661f\u7d1a\u5c0f\u8cbc\u58eb<\/strong><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%80%8C%E9%AB%98%E6%B1%81%E7%AF%80%E7%9B%AE%E3%80%8D%E5%8F%8A%E3%80%8C%E9%AB%98%E6%B1%81%E8%A3%BD%E4%BD%9C%E3%80%8D\"><\/span><strong>\u300c\u9ad8\u6c41\u7bc0\u76ee\u300d\u53ca\u300c\u9ad8\u6c41\u88fd\u4f5c\u300d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u610f\u5373\u9ad8\u8cea\u7d20\u7684\u7bc0\u76ee\u53ca\u88fd\u4f5c\u3002\u8981\u505a\u5230\u4e00\u500b\u9ad8\u8cea\u7d20\u7684\u76f4\u64ad\u5c31\u5fc5\u9808\u8981\u6709\u597d\u591a\u786c\u4ef6\u53ca\u5718\u968a\u914d\u5408\u3002\u904e\u5f80\u55ae\u7d14\u7684\u300c\u76f4\u64ad\u5e36\u8ca8\u300d\u6216\u786c\u92b7\u7684\u624b\u6cd5\u672a\u5fc5\u518d\u80fd\u5920\u5438\u5f15\u8b80\u8005\u6536\u770b\uff0c\u5fc5\u9808\u4ee4\u53d7\u773e\u89ba\u5f97\u6709\u50f9\u503c\u624d\u6703\u6642\u9593\u6536\u770b\uff0c\u4f8b\u5982\u4e00\u4e9b\u6559\u5b78\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%A4%9A%E9%A0%BB%E9%81%93%E7%99%BC%E6%94%BE\"><\/span><strong>\u591a\u983b\u9053\u767c\u653e<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u500b\u76f4\u64ad\u53ef\u4ee5\u5728\u4e0d\u540c\u7684\u983b\u9053\u540c\u6b65\u9032\u884c\uff0c\u5305\u62ecFacebook\u3001YouTube\u53caInstagram\u7b49\u7b49\u3002\u5982\u679c\u6709\u9080\u8acb\u300cKOL\u300d\u5408\u4f5c\u7684\u8a71\uff0c\u4ea6\u53ef\u4ee5\u8acb\u4ed6\u5011\u5728\u81ea\u5df1\u7684\u793e\u4ea4\u5e73\u53f0\u9032\u884c\u76f4\u64ad\uff0c\u63a5\u89f8\u5230\u66f4\u591a\u7684\u53d7\u773e\u3002\u9032\u884c\u591a\u983b\u9053\u767c\u653e\u6642\u5c31\u8981\u7559\u610f\uff0c\u8a18\u5f97\u67e5\u770b\u5404\u500b\u5e73\u53f0\u7684\u8b80\u8005\u7559\u8a00\uff0c\u4e0d\u8981\u5ffd\u7565\u4efb\u4f55\u4e00\u500b\u5e73\u53f0\u3002\u5728\u7db2\u4e0a\u6709\u4e0d\u5c11\u53ef\u4ee5\u8b93\u4f60\u540c\u6642\u9032\u884c\u591a\u983b\u9053\u7684\u76f4\u64ad\u5de5\u5177\uff0c\u63a8\u4ecb\u5927\u5bb6\u4f7f\u7528\u300c<a href=\"https:\/\/restream.io\/\">Restream<\/a>\u300d\uff0c\u9019\u500b\u5de5\u5177\u7c21\u55ae\u53ca\u5bb9\u6613\u8a2d\u5b9a\u3002\u53e6\u5916\u4e00\u500b\u63a8\u4ecb\u7684\u662f\u300c<a href=\"https:\/\/streamyard.com\/\">StreamYard<\/a>\u300d\uff0c\u5b83\u7684\u512a\u9ede\u662f\u53ef\u4ee5\u8b93\u4f60\u8f49\u63db\u756b\u9762\u7684\u7248\u9762\uff0c\u4ea6\u53ef\u4ee5\u8b93\u4f60\u9080\u8acb\u5176\u4ed6\u4eba\u4e00\u8d77\u53c3\u8207\u76f4\u64ad\u3002<\/p>\n\n\n\n<p 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