{"id":3956,"date":"2021-02-10T08:56:47","date_gmt":"2021-02-10T00:56:47","guid":{"rendered":"https:\/\/berniewong.net\/?p=3956"},"modified":"2021-05-10T15:11:10","modified_gmt":"2021-05-10T07:11:10","slug":"bernie-wong-x-ming-pao-upgrading-the-web-live-marketing-strategy","status":"publish","type":"post","link":"https:\/\/berniewong.net\/zh-hk\/bernie-wong-x-ming-pao-upgrading-the-web-live-marketing-strategy\/","title":{"rendered":"Bernie Wong x Ming Pao: Upgrading the Web Live Marketing Strategy"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Hosting live broadcasts has become one of the most effective ways to market a brand and engage with audiences online. That\u2019s why on 18 December, 2020, <a href=\"https:\/\/berniewong.net\/zh-hk\/\">Bernie Wong<\/a>, the owner and founder of <a href=\"https:\/\/social-stand.com\/\">Social Stand Limited<\/a>, teamed up with Ming Pao to discuss the potential of hosting a live broadcast and how brands and businesses can produce their own live shows. The live show was titled: \u201c<a href=\"https:\/\/www.facebook.com\/1473961352827377\/videos\/1063005154127268\">Upgrading the Web Live Marketing Strategy<\/a>\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/hk.linkedin.com\/in\/hkbernie\">Bernie Wong<\/a>\u2019s live show was streamed on Ming Pao\u2019s Facebook and was open to the public. During the event, Bernie discussed the importance of planning and preparation for the live broadcast, what brands should pay attention to when hosting a live broadcast, and how brands can effectively engage with their audiences during the stream. The broadcast was divided into three main parts:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Before the live broadcast<\/li><li>During the live broadcast<\/li><li>After the live broadcast<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Live streaming has the potential to bring your brand to the next level. Watch the recap video of the event <a href=\"https:\/\/www.facebook.com\/1473961352827377\/videos\/1063005154127268\">here<\/a> and learn all about Bernie Wong\u2019s tips and tricks for producing a successful live streaming show.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hosting live broadcasts has become one of the most effective ways to market a brand and engage with audiences online. That\u2019s why on 18 December, 2020, Bernie Wong, the owner and founder of Social Stand Limited, teamed up with Ming Pao to discuss the potential of hosting a live broadcast and how brands and businesses [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4088,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[33,62,61,27,166,281],"tags":[217,348,79,282,387],"class_list":["post-3956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-trends","category-content-marketing","category-digital-marketing","category-social-media","category-social-stand","category-technology","tag-livestreaming","tag-livestreaming-tips","tag-marketing","tag-ming-pao","tag-video-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Upgrade a Live Marketing Strategy<\/title>\n<meta name=\"description\" content=\"Bernie Wong shares ways to improve live marketing through stronger planning, audience interaction, useful content and post-event promotion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/berniewong.net\/zh-hk\/bernie-wong-x-ming-pao-upgrading-the-web-live-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Upgrade a Live Marketing Strategy\" \/>\n<meta property=\"og:description\" content=\"Bernie Wong shares ways to improve live marketing through stronger planning, audience interaction, useful content and post-event promotion.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/berniewong.net\/zh-hk\/bernie-wong-x-ming-pao-upgrading-the-web-live-marketing-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Dr Bernie Wong - AI and Storytelling Trainer\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-10T00:56:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-10T07:11:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/berniewong.net\/wp-content\/uploads\/2021\/02\/BWEvent2101-001_Bernie_Wong_x_Ming_Pao_Upgrading_the_Web_Live_Marketing_Strategy-01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dr Bernie Wong Kai Leong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hkbernie\" \/>\n<meta name=\"twitter:site\" content=\"@hkbernie\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dr Bernie Wong Kai Leong\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9810\u8a08\u95b1\u8b80\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 \u5206\u9418\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Upgrade a Live Marketing Strategy","description":"Bernie Wong shares ways to improve live marketing through stronger planning, audience interaction, useful content and post-event promotion.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/berniewong.net\/zh-hk\/bernie-wong-x-ming-pao-upgrading-the-web-live-marketing-strategy\/","og_locale":"zh_HK","og_type":"article","og_title":"How to Upgrade a Live Marketing Strategy","og_description":"Bernie Wong shares ways to improve live marketing through stronger planning, audience interaction, useful content and post-event promotion.","og_url":"https:\/\/berniewong.net\/zh-hk\/bernie-wong-x-ming-pao-upgrading-the-web-live-marketing-strategy\/","og_site_name":"Dr Bernie Wong - AI and Storytelling Trainer","article_published_time":"2021-02-10T00:56:47+00:00","article_modified_time":"2021-05-10T07:11:10+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/berniewong.net\/wp-content\/uploads\/2021\/02\/BWEvent2101-001_Bernie_Wong_x_Ming_Pao_Upgrading_the_Web_Live_Marketing_Strategy-01.jpg","type":"image\/jpeg"}],"author":"Dr Bernie Wong Kai Leong","twitter_card":"summary_large_image","twitter_creator":"@hkbernie","twitter_site":"@hkbernie","twitter_misc":{"\u4f5c\u8005":"Dr Bernie Wong Kai Leong","\u9810\u8a08\u95b1\u8b80\u6642\u9593":"1 \u5206\u9418"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/berniewong.net\/bernie-wong-x-ming-pao-upgrading-the-web-live-marketing-strategy\/#article","isPartOf":{"@id":"https:\/\/berniewong.net\/bernie-wong-x-ming-pao-upgrading-the-web-live-marketing-strategy\/"},"author":{"name":"Dr Bernie Wong Kai Leong","@id":"https:\/\/berniewong.net\/#\/schema\/person\/078b4cae4b73a2f6b45cc6206801f153"},"headline":"Bernie Wong x Ming Pao: Upgrading the Web Live Marketing Strategy","datePublished":"2021-02-10T00:56:47+00:00","dateModified":"2021-05-10T07:11:10+00:00","mainEntityOfPage":{"@id":"https:\/\/berniewong.net\/bernie-wong-x-ming-pao-upgrading-the-web-live-marketing-strategy\/"},"wordCount":196,"commentCount":0,"publisher":{"@id":"https:\/\/berniewong.net\/#\/schema\/person\/078b4cae4b73a2f6b45cc6206801f153"},"image":{"@id":"https:\/\/berniewong.net\/bernie-wong-x-ming-pao-upgrading-the-web-live-marketing-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/berniewong.net\/wp-content\/uploads\/2021\/02\/BWEvent2101-001_Bernie_Wong_x_Ming_Pao_Upgrading_the_Web_Live_Marketing_Strategy-01.jpg","keywords":["Livestreaming","Livestreaming Tips","Marketing","Ming Pao","Video Marketing"],"articleSection":["Business Trends","Content Marketing","Digital Marketing","Social Media","Social Stand","Technology"],"inLanguage":"zh-HK","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/berniewong.net\/bernie-wong-x-ming-pao-upgrading-the-web-live-marketing-strategy\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/berniewong.net\/bernie-wong-x-ming-pao-upgrading-the-web-live-marketing-strategy\/","url":"https:\/\/berniewong.net\/bernie-wong-x-ming-pao-upgrading-the-web-live-marketing-strategy\/","name":"How to Upgrade a Live Marketing Strategy","isPartOf":{"@id":"https:\/\/berniewong.net\/#website"},"primaryImageOfPage":{"@id":"https:\/\/berniewong.net\/bernie-wong-x-ming-pao-upgrading-the-web-live-marketing-strategy\/#primaryimage"},"image":{"@id":"https:\/\/berniewong.net\/bernie-wong-x-ming-pao-upgrading-the-web-live-marketing-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/berniewong.net\/wp-content\/uploads\/2021\/02\/BWEvent2101-001_Bernie_Wong_x_Ming_Pao_Upgrading_the_Web_Live_Marketing_Strategy-01.jpg","datePublished":"2021-02-10T00:56:47+00:00","dateModified":"2021-05-10T07:11:10+00:00","description":"Bernie Wong shares ways to improve live marketing through stronger planning, audience interaction, useful content and post-event promotion.","breadcrumb":{"@id":"https:\/\/berniewong.net\/bernie-wong-x-ming-pao-upgrading-the-web-live-marketing-strategy\/#breadcrumb"},"inLanguage":"zh-HK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/berniewong.net\/bernie-wong-x-ming-pao-upgrading-the-web-live-marketing-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"zh-HK","@id":"https:\/\/berniewong.net\/bernie-wong-x-ming-pao-upgrading-the-web-live-marketing-strategy\/#primaryimage","url":"https:\/\/berniewong.net\/wp-content\/uploads\/2021\/02\/BWEvent2101-001_Bernie_Wong_x_Ming_Pao_Upgrading_the_Web_Live_Marketing_Strategy-01.jpg","contentUrl":"https:\/\/berniewong.net\/wp-content\/uploads\/2021\/02\/BWEvent2101-001_Bernie_Wong_x_Ming_Pao_Upgrading_the_Web_Live_Marketing_Strategy-01.jpg","width":1200,"height":628,"caption":"Bernie Wong x Ming Pao: Upgrading the Web Live Marketing Strategy"},{"@type":"BreadcrumbList","@id":"https:\/\/berniewong.net\/bernie-wong-x-ming-pao-upgrading-the-web-live-marketing-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/berniewong.net\/"},{"@type":"ListItem","position":2,"name":"Bernie Wong x Ming Pao: Upgrading the Web Live Marketing Strategy"}]},{"@type":"WebSite","@id":"https:\/\/berniewong.net\/#website","url":"https:\/\/berniewong.net\/","name":"\u9ec3\u555f\u4eae\u535a\u58eb","description":"AI, storytelling, branding and digital marketing training in Hong Kong and across Asia","publisher":{"@id":"https:\/\/berniewong.net\/#\/schema\/person\/078b4cae4b73a2f6b45cc6206801f153"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/berniewong.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-HK"},{"@type":["Person","Organization"],"@id":"https:\/\/berniewong.net\/#\/schema\/person\/078b4cae4b73a2f6b45cc6206801f153","name":"\u9ec3\u555f\u4eae\u535a\u58eb\uff08Dr Bernie Wong Kai Leong\uff09","image":{"@type":"ImageObject","inLanguage":"zh-HK","@id":"https:\/\/berniewong.net\/wp-content\/uploads\/2022\/05\/cropped-WhatsApp-Image-2022-04-25-at-1.01.15-PM.jpeg","url":"https:\/\/berniewong.net\/wp-content\/uploads\/2022\/05\/cropped-WhatsApp-Image-2022-04-25-at-1.01.15-PM.jpeg","contentUrl":"https:\/\/berniewong.net\/wp-content\/uploads\/2022\/05\/cropped-WhatsApp-Image-2022-04-25-at-1.01.15-PM.jpeg","width":512,"height":170,"caption":"Dr Bernie Wong Kai Leong"},"logo":{"@id":"https:\/\/berniewong.net\/wp-content\/uploads\/2022\/05\/cropped-WhatsApp-Image-2022-04-25-at-1.01.15-PM.jpeg"},"description":"Hong Kong-based AI and storytelling trainer, digital marketing speaker, consultant and educator.","sameAs":["https:\/\/berniewong.net"],"url":"https:\/\/berniewong.net\/zh-hk\/author\/berniewong\/"}]}},"_links":{"self":[{"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/posts\/3956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/comments?post=3956"}],"version-history":[{"count":0,"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/posts\/3956\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/media\/4088"}],"wp:attachment":[{"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/media?parent=3956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/categories?post=3956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/tags?post=3956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}