{"id":3978,"date":"2021-02-16T08:00:00","date_gmt":"2021-02-16T00:00:00","guid":{"rendered":"https:\/\/berniewong.net\/?p=3978"},"modified":"2021-05-24T14:44:00","modified_gmt":"2021-05-24T06:44:00","slug":"clubhouse-unveils-a-new-audio-based-social-media-platform","status":"publish","type":"post","link":"https:\/\/berniewong.net\/zh-hk\/clubhouse-unveils-a-new-audio-based-social-media-platform\/","title":{"rendered":"Clubhouse Unveils a New Audio-Based Social Media Platform"},"content":{"rendered":"<p class=\"wp-block-paragraph\">There is a social media platform that has gained popularity overseas in recent months. It\u2019s called<a href=\"https:\/\/www.joinclubhouse.com\/\"> Clubhouse<\/a>. This is a much simpler platform compared to its competitors. To become popular on Clubhouse, all you need is your voice \u2013 and not fancy, photoshopped photos. It is a type of network based on voice. The app was well-received by Silicon Valley investors and among exclusive circles of celebrities overseas. It is a trend that is slowly gaining traction in Hong Kong, and marketers cannot afford to ignore how voice and audio have a role in marketing.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/berniewong.net\/zh-hk\/clubhouse-unveils-a-new-audio-based-social-media-platform\/#Talk_to_Oprah_Winfrey\" >Talk to Oprah Winfrey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/berniewong.net\/zh-hk\/clubhouse-unveils-a-new-audio-based-social-media-platform\/#Simply_step_into_a_room_to_participate\" >Simply step into a room to participate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/berniewong.net\/zh-hk\/clubhouse-unveils-a-new-audio-based-social-media-platform\/#The_%E2%80%9Crevival%E2%80%9D_of_the_voice_content_market\" >The &#8220;revival&#8221; of the voice content market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/berniewong.net\/zh-hk\/clubhouse-unveils-a-new-audio-based-social-media-platform\/#Both_the_voice_and_content_matters\" >Both the voice and content matters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/berniewong.net\/zh-hk\/clubhouse-unveils-a-new-audio-based-social-media-platform\/#The_bottom_line\" >The bottom line<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Talk_to_Oprah_Winfrey\"><\/span><strong>Talk to Oprah Winfrey<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The Clubhouse app is still in beta for the time being. If you would like to join Clubhouse, you need to get an invitation from an existing user, or you can &#8220;sign up for the waitlist&#8221; on their website. Experience tells us that there is no way to register on the website, but you can at least bag your desired account name. My invitation came from an overseas friend, so you&#8217;ll probably get lucky asking around on Facebook or Twitter. Everyone wants in into Clubhouse. Besides its exclusivity, it also has a strong celebrity pull. Many have launched their shows, from <a href=\"https:\/\/www.imdb.com\/name\/nm0005110\/\">Ashton Kutcher<\/a>, <a href=\"https:\/\/www.imdb.com\/name\/nm0366389\/\">Kevin Hart<\/a>, to <a href=\"https:\/\/www.allmusic.com\/artist\/mc-hammer-mn0000181460\/biography\">MC Hammer<\/a>. Just imagine \u2013 a chance to chat with <a href=\"https:\/\/www.biography.com\/media-figure\/oprah-winfrey\">Oprah Winfrey<\/a> on her talk show. Seems impossible? Now, it isn\u2019t with Clubhouse.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Simply_step_into_a_room_to_participate\"><\/span><strong>Simply step into a room to participate<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Clubhouse is simple to navigate. Users can choose to join different rooms based on their interests. I would describe it as entering a radio broadcast room and listening to the host and a group of selected participants discussing a particular topic. As an audience member, you can simply &#8220;raise your hand&#8221; if you wish to talk, and the host can choose to invite you to participate. Of course, you can also open up your own room.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_%E2%80%9Crevival%E2%80%9D_of_the_voice_content_market\"><\/span><strong>The &#8220;revival&#8221; of the voice content market<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Audio content has not been so popular as photos or videos. However, in the past year, we have noticed the rising popularity of <a href=\"https:\/\/berniewong.net\/zh-hk\/making-connections-through-podcasting\/\">podcasts<\/a> in Taiwan, as well as the allure of <a href=\"https:\/\/www.apple.com\/homepod\/\">Apple\u2019s HomePod<\/a> and <a href=\"https:\/\/store.google.com\/category\/connected_home\">Google Nest<\/a>. Everyone has grown familiar with using voice search and can tune in to broadcast programs while driving or at work. The <a href=\"https:\/\/social-stand.com\/google-provides-new-ways-for-brands-to-use-audio-engagement\/\">use of voice<\/a> to share information allows people to multi-task, which is a unique feature of Clubhouse.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Both_the_voice_and_content_matters\"><\/span><strong>Both the voice and content matters<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Clubhouse allows users to focus more on content creation without facing the pressure of being on camera. Many celebrities have showcased their profound skills and diverse backgrounds, contributing to a lot of high-quality content on Clubhouse. But as the number of users increases, maintaining the quality of content will become a challenge. When hosting <a href=\"https:\/\/social-stand.com\/facebook-media-tips-about-live-streaming\/\">live broadcasts<\/a>, the skills involved are not that straightforward. For instance, avoiding dead air and duplication of content are skills that a good Clubhouse host needs to master.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_bottom_line\"><\/span><strong>The bottom line<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Clubhouse is off to a good start, but it is still too early to say whether it will be a roaring success. As someone who has been hosting radio shows for a long time now, I\u2019d say that Clubhouse will empower those who are camera shy, as well as friends who have always had lifelong dreams of becoming a radio DJ. If you still don\u2019t believe in the influence <a href=\"https:\/\/social-stand.com\/youtube-launches-audio-ads\/\">audio<\/a> has on marketing, take a trip to the supermarket and let George Lam (Tsz Cheung Lam) and his son in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Original Source:<\/strong> <a href=\"https:\/\/www.visiongo.hsbc.com.hk\/zh-HK\/article\/clubhouse-unveils-a-new-audiobased-social-media-platform\">https:\/\/www.visiongo.hsbc.com.hk\/zh-HK\/article\/clubhouse-unveils-a-new-audiobased-social-media-platform<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>There is a social media platform that has gained popularity overseas in recent months. It\u2019s called Clubhouse. This is a much simpler platform compared to its competitors. To become popular on Clubhouse, all you need is your voice \u2013 and not fancy, photoshopped photos. It is a type of network based on voice. The app [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4148,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[33,62,61,27,281],"tags":[399,405,401,400,403,404],"class_list":["post-3978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-trends","category-content-marketing","category-digital-marketing","category-social-media","category-technology","tag-clubhouse","tag-invite-only","tag-participate","tag-room","tag-voice-content","tag-voice-content-market"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Clubhouse Unveils a New Audio-Based Social Media Platform - Dr Bernie Wong - AI and Storytelling Trainer<\/title>\n<meta name=\"description\" content=\"There is a social media platform that has gained popularity overseas in recent months. 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