{"id":3982,"date":"2021-02-18T08:00:00","date_gmt":"2021-02-18T00:00:00","guid":{"rendered":"https:\/\/berniewong.net\/?p=3982"},"modified":"2021-05-24T14:43:24","modified_gmt":"2021-05-24T06:43:24","slug":"become-a-thought-leader-in-your-industry","status":"publish","type":"post","link":"https:\/\/berniewong.net\/zh-hk\/become-a-thought-leader-in-your-industry\/","title":{"rendered":"Become a Thought Leader in Your Industry"},"content":{"rendered":"

A while back, I shared a little joke with a PR friend. She had invited me to attend a small-scale business launch event on the basis that a client was looking for “KOLs<\/a>” to participate. As a \u6578\u78bc\u71df\u92b7<\/a> company, we typically contact and interact with KOLs on our clients\u2019 behalf. However, the term “KOL” (or Key Opinion Leader<\/a>) is loosely defined. Whether he or she has an opinion is not the most important thing. Rather, it is the number of fans and his or her desirability in the eyes of the public that matters.<\/p>\n\n\n\n

I tried all means to graciously decline, to which my friend would not accept no for an answer. She persisted in explaining that the client was searching for a few real industry experts to participate. In response, I suggested that she adopt the term “Thought Leader<\/a>” instead when inviting others since it was a more business-oriented term. She, later on, conveyed her profuse thanks when the rest of her invitations went smoothly without further hiccups.<\/p>\n\n\n\n

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