{"id":3999,"date":"2021-03-22T12:20:48","date_gmt":"2021-03-22T04:20:48","guid":{"rendered":"https:\/\/berniewong.net\/?p=3999"},"modified":"2021-05-24T14:42:11","modified_gmt":"2021-05-24T06:42:11","slug":"executing-business-strategy-in-the-online-retail-era","status":"publish","type":"post","link":"https:\/\/berniewong.net\/zh-hk\/executing-business-strategy-in-the-online-retail-era\/","title":{"rendered":"Executing Business Strategy in the Online Retail Era"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The winding-up of the Ice Fire chain has evoked nostalgia in many netizens. I am also one of its long-time supporters. But even as I cherish its memory, I also pause to think how many times I have visited the shop in recent years. Half a year ago, the stores around the street corner evolved into many unexpected types of businesses. I am no shop expert, so I always can&#8217;t imagine how such shops which sell snacks, fruits, and masks \u2013 and have a daily footfall of less than a hundred consumers \u2013 can afford their rents.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/berniewong.net\/zh-hk\/executing-business-strategy-in-the-online-retail-era\/#So_youve_opened_an_online_shop_%E2%80%93_what_next\" >So, you\u2019ve opened an online shop \u2013 what next?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/berniewong.net\/zh-hk\/executing-business-strategy-in-the-online-retail-era\/#Opening_online_stores_in_times_of_adversity\" >Opening online stores in times of adversity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/berniewong.net\/zh-hk\/executing-business-strategy-in-the-online-retail-era\/#Making_a_business_breakthrough_A_transformation\" >Making a business breakthrough: A transformation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/berniewong.net\/zh-hk\/executing-business-strategy-in-the-online-retail-era\/#The_next_step_is_achieved_through_a_team_growth_mindset\" >The next step is achieved through a team growth mindset<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"So_youve_opened_an_online_shop_%E2%80%93_what_next\"><\/span><strong>So, you\u2019ve opened an online shop \u2013 what next?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The US eCommerce platform, <a href=\"https:\/\/www.shopify.com\/\">Shopify<\/a>, announced its last season&#8217;s results, where it ranked 2<sup>nd<\/sup> only to <a href=\"https:\/\/amazon.com\">Amazon<\/a> \u2013 enough to make investors happy! Its online retail performance is even more outstanding than Walmart. Overcoming adversity is not necessarily a certainty if you run a powerful company. Instead, victory or defeat depends on whether you adapt quickly enough to market changes. Hong Kong people are famous for doing things fast, and they want to put goods on the shelves as quickly as possible. What needs to be done has already probably been done last year. Yet, it doesn&#8217;t mean you can sit back and wait for the money to roll in after opening your online shop. <a href=\"https:\/\/social-stand.com\/facebook-provides-free-training-about-some-ecommerce-tools\/\">eCommerce<\/a> boom netizens are familiar with online consumption, which is a good thing. But to truly establish a series of online stores requires strongly establishing your brand and making a breakthrough!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Opening_online_stores_in_times_of_adversity\"><\/span><strong>Opening online stores in times of adversity<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There are two case studies in Shopify\u2019s report. One is to be an entrepreneur in times of adversity. This is common in Hong Kong. I believe that many of those who experienced job changes in Hong Kong last year have become part-time or <a href=\"https:\/\/social-stand.com\/facebook-rolls-out-shop-tabs-in-canada-and-the-uk\/\">online shop<\/a> owners. My friends in the aviation industry have been &#8220;forced&#8221; to sell a craft. I see a lot of potential, but there needs to be greater persistence in developing <a href=\"https:\/\/berniewong.net\/zh-hk\/bernie-wong-x-ming-pao-upgrading-the-web-live-marketing-strategy\/\">business strategies<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Making_a_business_breakthrough_A_transformation\"><\/span><strong>Making a business breakthrough: A transformation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Another case is the British pizza chain, <a href=\"https:\/\/www.pizzapilgrims.co.uk\/\">Pizza Pilgrims<\/a>, which successfully transformed and strengthened its <a href=\"https:\/\/berniewong.net\/zh-hk\/bernie-wong-x-ming-pao-social-media-marketing-trends-in-2021\/\">\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7<\/a> and established a mailing pizza business to survive. The merits of this case study are not only about bringing your business online but to pivot in the face of changes in the environment. In the online retail era, entrepreneurs and marketers will be most familiar with online retail and marketing. The survival of businesses going forward in response to changing consumption habits will depend on how much further businesses can pivot.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_next_step_is_achieved_through_a_team_growth_mindset\"><\/span><strong>The next step is achieved through a team growth mindset<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">I am fairly optimistic and believe that the retail industry has a bright future &#8211; when the market resumes to normal and when restaurants are full and bars are bustling again. Consumption power is always present amid market concerns. Even after one has launched an online presence, it is time to take a step further in planning how to break out of operating within geographical constraints, internationalize, and automate. The most important thing for everyone to put on is a growth mindset to face up the transformations needed in the future for online retail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Source:<\/strong> <a href=\"https:\/\/www.visiongo.hsbc.com.hk\/zh-HK\/article\/executing-business-strategy-in-the-online-retail-era\">https:\/\/www.visiongo.hsbc.com.hk\/zh-HK\/article\/executing-business-strategy-in-the-online-retail-era<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>The winding-up of the Ice Fire chain has evoked nostalgia in many netizens. I am also one of its long-time supporters. But even as I cherish its memory, I also pause to think how many times I have visited the shop in recent years. Half a year ago, the stores around the street corner evolved [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4142,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[33,62,61,27],"tags":[415,416,364,206],"class_list":["post-3999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-trends","category-content-marketing","category-digital-marketing","category-social-media","tag-breakthrough","tag-mindset","tag-online-shop","tag-transformation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Executing Business Strategy in the Online Retail Era - Dr Bernie Wong - AI and Storytelling Trainer<\/title>\n<meta name=\"description\" content=\"The winding-up of the Ice Fire chain has evoked nostalgia in many netizens. I am also one of its long-time supporters. But even as I cherish its memory, I\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/berniewong.net\/zh-hk\/executing-business-strategy-in-the-online-retail-era\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Executing Business Strategy in the Online Retail Era - Dr Bernie Wong - AI and Storytelling Trainer\" \/>\n<meta property=\"og:description\" content=\"The winding-up of the Ice Fire chain has evoked nostalgia in many netizens. I am also one of its long-time supporters. But even as I cherish its memory, I\" \/>\n<meta property=\"og:url\" content=\"https:\/\/berniewong.net\/zh-hk\/executing-business-strategy-in-the-online-retail-era\/\" \/>\n<meta property=\"og:site_name\" content=\"Dr Bernie Wong - AI and Storytelling Trainer\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fb.com\/hkbernieblog\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-22T04:20:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-24T06:42:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/berniewong.net\/wp-content\/uploads\/2021\/03\/036_Executing_Business_Strategy_in_the_Online_Retail_Era-768x480-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dr Bernie Wong Kai Leong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hkbernie\" \/>\n<meta name=\"twitter:site\" content=\"@hkbernie\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dr Bernie Wong Kai Leong\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9810\u8a08\u95b1\u8b80\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 \u5206\u9418\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Executing Business Strategy in the Online Retail Era - Dr Bernie Wong - AI and Storytelling Trainer","description":"The winding-up of the Ice Fire chain has evoked nostalgia in many netizens. I am also one of its long-time supporters. But even as I cherish its memory, I","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/berniewong.net\/zh-hk\/executing-business-strategy-in-the-online-retail-era\/","og_locale":"zh_HK","og_type":"article","og_title":"Executing Business Strategy in the Online Retail Era - Dr Bernie Wong - AI and Storytelling Trainer","og_description":"The winding-up of the Ice Fire chain has evoked nostalgia in many netizens. I am also one of its long-time supporters. But even as I cherish its memory, I","og_url":"https:\/\/berniewong.net\/zh-hk\/executing-business-strategy-in-the-online-retail-era\/","og_site_name":"Dr Bernie Wong - AI and Storytelling Trainer","article_publisher":"https:\/\/fb.com\/hkbernieblog","article_published_time":"2021-03-22T04:20:48+00:00","article_modified_time":"2021-05-24T06:42:11+00:00","og_image":[{"width":768,"height":480,"url":"https:\/\/berniewong.net\/wp-content\/uploads\/2021\/03\/036_Executing_Business_Strategy_in_the_Online_Retail_Era-768x480-1.png","type":"image\/png"}],"author":"Dr Bernie Wong Kai Leong","twitter_card":"summary_large_image","twitter_creator":"@hkbernie","twitter_site":"@hkbernie","twitter_misc":{"\u4f5c\u8005":"Dr Bernie Wong Kai Leong","\u9810\u8a08\u95b1\u8b80\u6642\u9593":"3 \u5206\u9418"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/berniewong.net\/executing-business-strategy-in-the-online-retail-era\/#article","isPartOf":{"@id":"https:\/\/berniewong.net\/executing-business-strategy-in-the-online-retail-era\/"},"author":{"name":"Dr Bernie Wong Kai Leong","@id":"https:\/\/berniewong.net\/#\/schema\/person\/078b4cae4b73a2f6b45cc6206801f153"},"headline":"Executing Business Strategy in the Online Retail Era","datePublished":"2021-03-22T04:20:48+00:00","dateModified":"2021-05-24T06:42:11+00:00","mainEntityOfPage":{"@id":"https:\/\/berniewong.net\/executing-business-strategy-in-the-online-retail-era\/"},"wordCount":553,"image":{"@id":"https:\/\/berniewong.net\/executing-business-strategy-in-the-online-retail-era\/#primaryimage"},"thumbnailUrl":"https:\/\/berniewong.net\/wp-content\/uploads\/2021\/03\/036_Executing_Business_Strategy_in_the_Online_Retail_Era-768x480-1.png","keywords":["Breakthrough","Mindset","Online Shop","Transformation"],"articleSection":["Business Trends","Content Marketing","Digital Marketing","Social Media"],"inLanguage":"zh-HK"},{"@type":"WebPage","@id":"https:\/\/berniewong.net\/executing-business-strategy-in-the-online-retail-era\/","url":"https:\/\/berniewong.net\/executing-business-strategy-in-the-online-retail-era\/","name":"Executing Business Strategy in the Online Retail Era - Dr Bernie Wong - AI and Storytelling Trainer","isPartOf":{"@id":"https:\/\/berniewong.net\/#website"},"primaryImageOfPage":{"@id":"https:\/\/berniewong.net\/executing-business-strategy-in-the-online-retail-era\/#primaryimage"},"image":{"@id":"https:\/\/berniewong.net\/executing-business-strategy-in-the-online-retail-era\/#primaryimage"},"thumbnailUrl":"https:\/\/berniewong.net\/wp-content\/uploads\/2021\/03\/036_Executing_Business_Strategy_in_the_Online_Retail_Era-768x480-1.png","datePublished":"2021-03-22T04:20:48+00:00","dateModified":"2021-05-24T06:42:11+00:00","author":{"@id":"https:\/\/berniewong.net\/#\/schema\/person\/078b4cae4b73a2f6b45cc6206801f153"},"description":"The winding-up of the Ice Fire chain has evoked nostalgia in many netizens. I am also one of its long-time supporters. But even as I cherish its memory, I","breadcrumb":{"@id":"https:\/\/berniewong.net\/executing-business-strategy-in-the-online-retail-era\/#breadcrumb"},"inLanguage":"zh-HK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/berniewong.net\/executing-business-strategy-in-the-online-retail-era\/"]}]},{"@type":"ImageObject","inLanguage":"zh-HK","@id":"https:\/\/berniewong.net\/executing-business-strategy-in-the-online-retail-era\/#primaryimage","url":"https:\/\/berniewong.net\/wp-content\/uploads\/2021\/03\/036_Executing_Business_Strategy_in_the_Online_Retail_Era-768x480-1.png","contentUrl":"https:\/\/berniewong.net\/wp-content\/uploads\/2021\/03\/036_Executing_Business_Strategy_in_the_Online_Retail_Era-768x480-1.png","width":768,"height":480},{"@type":"BreadcrumbList","@id":"https:\/\/berniewong.net\/executing-business-strategy-in-the-online-retail-era\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/berniewong.net\/"},{"@type":"ListItem","position":2,"name":"Executing Business Strategy in the Online Retail Era"}]},{"@type":"WebSite","@id":"https:\/\/berniewong.net\/#website","url":"https:\/\/berniewong.net\/","name":"\u9ec3\u555f\u4eae\u535a\u58eb","description":"AI, storytelling, branding and digital marketing training in Hong Kong and across Asia","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/berniewong.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-HK"},{"@type":"Person","@id":"https:\/\/berniewong.net\/#\/schema\/person\/078b4cae4b73a2f6b45cc6206801f153","name":"\u9ec3\u555f\u4eae\u535a\u58eb\uff08Dr Bernie Wong Kai Leong\uff09","image":{"@type":"ImageObject","inLanguage":"zh-HK","@id":"https:\/\/secure.gravatar.com\/avatar\/ca821d40210fe9d0b7643f6cd427d32502b7eb188e8c33ae9fb10f45d77a145b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ca821d40210fe9d0b7643f6cd427d32502b7eb188e8c33ae9fb10f45d77a145b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ca821d40210fe9d0b7643f6cd427d32502b7eb188e8c33ae9fb10f45d77a145b?s=96&d=mm&r=g","caption":"Dr Bernie Wong Kai Leong"},"description":"Hong Kong-based AI and storytelling trainer, digital marketing speaker, consultant and educator.","sameAs":["https:\/\/berniewong.net"],"url":"https:\/\/berniewong.net\/zh-hk\/author\/berniewong\/"}]}},"_links":{"self":[{"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/posts\/3999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/comments?post=3999"}],"version-history":[{"count":0,"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/posts\/3999\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/media\/4142"}],"wp:attachment":[{"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/media?parent=3999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/categories?post=3999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/tags?post=3999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}