{"id":4316,"date":"2021-06-21T08:00:00","date_gmt":"2021-06-21T00:00:00","guid":{"rendered":"https:\/\/berniewong.net\/?p=4316"},"modified":"2021-07-14T18:31:15","modified_gmt":"2021-07-14T10:31:15","slug":"trends-in-social-media-as-an-information-exchange-platform","status":"publish","type":"post","link":"https:\/\/berniewong.net\/zh-hk\/trends-in-social-media-as-an-information-exchange-platform\/","title":{"rendered":"Trends in Social Media as an Information Exchange Platform"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/berniewong.net\/zh-hk\/trends-in-social-media-as-an-information-exchange-platform\/#The_Arrival_of_Instagram_Bot\" >The Arrival of Instagram Bot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/berniewong.net\/zh-hk\/trends-in-social-media-as-an-information-exchange-platform\/#A_Small_Step_Forward_for_WhatsApp_Business_App\" >A Small Step Forward for WhatsApp Business App<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/berniewong.net\/zh-hk\/trends-in-social-media-as-an-information-exchange-platform\/#Build_Your_Own_Digital_Assets\" >Build Your Own Digital Assets<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Arrival_of_Instagram_Bot\"><\/span>The Arrival of Instagram Bot<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook announced a series of upcoming developments during its annual&nbsp;<a href=\"https:\/\/social-stand.com\/facebook-announces-f8-refresh-event-schedule\/\">F8 Refresh<\/a>&nbsp;conference. This is a major event that marketers should not miss. The announcements made this year are focused on information services. One of the most important announcements is the launch of Instagram\u2019s&nbsp;<a href=\"https:\/\/social-stand.com\/facebook-enables-messenger-api-on-instagram\/\">Messaging API<\/a>. It signified the imminent arrival of&nbsp;<a href=\"https:\/\/berniewong.net\/zh-hk\/a-peek-on-chatbots-past-future\/\">chatbots<\/a>&nbsp;on Instagram. The chatbot application on Facebook has become very popular, and it is only a matter of time before this same feature is launched on Instagram. With the rapid development of eCommerce in recent years, coupled with the ability of chatbots to respond to inquiries, you can expect the full functionality of Facebook\u2019s chatbots to be replicated on Instagram, or perhaps with even more powerful features.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Small_Step_Forward_for_WhatsApp_Business_App\"><\/span>A Small Step Forward for WhatsApp Business App<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Another important point to note is that the WhatsApp Business app lags behind similar apps in terms of functionality. Although WhatsApp Business Accounts have been launched, their functions are limited. This year\u2019s conference has also announced a key update, where businesses can provide reply options to customers who interact with and send messages to business accounts. Based on independent observations, the functions of&nbsp;<a href=\"https:\/\/berniewong.net\/zh-hk\/you-can-now-shop-on-whatsapp-in-the-era-of-social-commerce\/\">WhatsApp&#8217;s Business<\/a>&nbsp;app are fairly limited. What cannot be ignored is the flow of information across social media platforms, and the synergies that can be gained from launching a business on Facebook or Instagram.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Build_Your_Own_Digital_Assets\"><\/span>Build Your Own Digital Assets<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For clients who have an online retail presence, the inboxes of their social media business accounts must have been very lively of late, whether managing inquiries or other aspects of customer service. But apart from focusing on social media, more businesses began to realize that it is necessary to establish real digital assets for their brands, such as users&#8217; email addresses, their websites, and so on. As brands develop their&nbsp;<a href=\"https:\/\/berniewong.net\/zh-hk\/ecommerce-growth-formula\/\">eCommerce strategies<\/a>, they become more aware of the importance of owning their digital assets. They also understand that social media should not be oversimplified and regarded as their platform. For instance, while it is convenient to open a shop on Facebook or Instagram, it is not the same as owning an online store and customer information. The more convenient and easier the features on social media platforms are to use, the more marketers need to be aware of how to diversify business and marketing risks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Original Source: <\/strong><a href=\"https:\/\/www.visiongo.hsbc.com.hk\/en\/article\/trends-in-social-media-as-an-information-exchange-platform\">https:\/\/www.visiongo.hsbc.com.hk\/en\/article\/trends-in-social-media-as-an-information-exchange-platform<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>The Arrival of Instagram Bot Facebook announced a series of upcoming developments during its annual&nbsp;F8 Refresh&nbsp;conference. This is a major event that marketers should not miss. The announcements made this year are focused on information services. One of the most important announcements is the launch of Instagram\u2019s&nbsp;Messaging API. It signified the imminent arrival of&nbsp;chatbots&nbsp;on Instagram. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4317,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[33,62,61,27],"tags":[487,489,488],"class_list":["post-4316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-trends","category-content-marketing","category-digital-marketing","category-social-media","tag-digital-assets","tag-instagram-bot","tag-whatsapp-business-app"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trends in Social Media as an Information Exchange Platform - Dr Bernie Wong - AI and Storytelling Trainer<\/title>\n<meta name=\"description\" content=\"The Arrival of Instagram Bot Facebook announced a series of upcoming developments during its annual&nbsp;F8 Refresh&nbsp;conference. 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