{"id":4336,"date":"2021-06-28T08:00:00","date_gmt":"2021-06-28T00:00:00","guid":{"rendered":"https:\/\/berniewong.net\/?p=4336"},"modified":"2021-06-21T12:48:00","modified_gmt":"2021-06-21T04:48:00","slug":"instagram-affiliate-marketing-is-nothing-new","status":"publish","type":"post","link":"https:\/\/berniewong.net\/zh-hk\/instagram-affiliate-marketing-is-nothing-new\/","title":{"rendered":"Instagram Affiliate Marketing Is Nothing New"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Affiliate marketing has been very popular on Amazon for a while now. It is used by Amazon&#8217;s wide range of products. For example, you may be a photography enthusiast and have a website where you share your experience and tutorials on photography. If you wish to earn a little extra money, besides offering spaces for <a href=\"https:\/\/ads.google.com\/home\/\">Google ads<\/a> for some revenue, work on including product recommendation links through <a href=\"https:\/\/www.amazon.com\/\">Amazon<\/a> affiliate purchases in your posts. As long as a user clicks on these links and makes a purchase, you earn some commission. Many bloggers have benefitted from the income generated through this affiliate marketing scheme in the early days, and it has also attracted some websites that previously had no useful content to place affiliate links to similarly earn a commission. As the number of merchants on Amazon diminishes, many people who previously used Amazon to generate affiliate marketing income for themselves have switched to <a href=\"https:\/\/www.googleadservices.com\/pagead\/aclk?sa=L&amp;ai=DChcSEwjNt5ay1ZvxAhXTnsIKHTkhA9QYABABGgJ0bQ&amp;ae=2&amp;ohost=www.google.com&amp;cid=CAESQOD2bh2eqkOAwz5KCo4753XFJYiVp3C_ceZGnOeCV7cR4Bu7aZ4UH-ACnOUb6Yke1ciJcthLF8m1YxVJfzzLzyE&amp;sig=AOD64_0K2aYFqvW-3o19Y7ay9HjK4wYmxg&amp;q&amp;adurl&amp;ved=2ahUKEwiGyYyy1ZvxAhUMMd4KHbeZCM0Q0Qx6BAgDEAE\">Drop Shipping<\/a> on <a href=\"https:\/\/www.googleadservices.com\/pagead\/aclk?sa=L&amp;ai=DChcSEwjq3eK_1ZvxAhWq2kwCHZxvCgMYABACGgJ0bQ&amp;ae=2&amp;ohost=www.google.com&amp;cid=CAESQOD2TOKFQPMHZg9xqsWITQI2XvErR6qeCq3cXeG84ACaq5i7mZkOXP4WA89mKECeYn8rwqkFWZvqLRksMq_yzKs&amp;sig=AOD64_2UZU5nLAPI0csjBaFHUHU-hUv6gg&amp;q&amp;adurl&amp;ved=2ahUKEwjan9m_1ZvxAhVI_GEKHQhZDtAQ0Qx6BAgCEAE\">Shopify<\/a>. It seems, however, that Instagram has, in hindsight, decided to add <a href=\"https:\/\/social-stand.com\/instagram-enables-new-monetization-options-on-creator-week\/\">affiliate marketing functions<\/a> to its platform.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/berniewong.net\/zh-hk\/instagram-affiliate-marketing-is-nothing-new\/#Discount_Codes_Are_a_Commercial_Collaboration\" >Discount Codes Are a Commercial Collaboration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/berniewong.net\/zh-hk\/instagram-affiliate-marketing-is-nothing-new\/#Instagram_Traditional_Mechanism_New_Packaging\" >Instagram: Traditional Mechanism, New Packaging<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/berniewong.net\/zh-hk\/instagram-affiliate-marketing-is-nothing-new\/#Dont_Hard_Sell_Content_Is_Still_Key\" >Don\u2019t Hard Sell, Content Is Still Key<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Discount_Codes_Are_a_Commercial_Collaboration\"><\/span><strong>Discount Codes Are a Commercial Collaboration<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When <a href=\"https:\/\/social-stand.com\/bernie-wong-on-the-best-social-media-influencer\/\">influencers<\/a> collaborate with brands on Instagram, a lot of the content is supplied by the brands themselves. This includes content relating to cosmetics or apparel from certain brands, for instance. Such collaboration is primarily aimed at <a href=\"https:\/\/berniewong.net\/zh-hk\/know-your-brands-true-value-before-embarking-on-marketing\/\">brand<\/a> and product exposure, which may or may not lead to actual sales. As the online retail scene matures, brands may provide discount codes when collaborating with influencers to track the sales brought in by different influencers, which would also involve sharing the benefits of such collaboration.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Instagram_Traditional_Mechanism_New_Packaging\"><\/span><strong>Instagram: Traditional Mechanism, New Packaging<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The method of using promo codes as a form of affiliate marketing is too passive. The feature that Instagram is planning to add is to directly track the number of sales on a brand\u2019s Instagram shop after customers click on the <a href=\"https:\/\/doubleuvideo.com\/experimenting-product-tags-on-youtube-videos\/\">products tagged<\/a> on Instagram posts. The whole process allows users to remain on Instagram, providing them with a better user experience. The process of tracking is closer to the one-click Amazon affiliate marketing on other websites, which seems to be more popular.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dont_Hard_Sell_Content_Is_Still_Key\"><\/span><strong>Don\u2019t Hard Sell, Content Is Still Key<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The experience overseas is that the adoption of influencer marketing is more mature and transparent. Foreign influencers do not mind letting followers know that their post is a <a href=\"https:\/\/social-stand.com\/instagram-defines-branded-content-partnership\/\">brand-sponsored advertisement<\/a>, and followers themselves do not seem to mind. The most important thing is to have high-quality content. Therefore, when the affiliate marketing function is enabled, the port will indicate that the person who made the post is \u201cEligible for a Commission.\u201d This informs users upfront that clicking to purchase will help the influencer earn some commission. When this feature is launched in Hong Kong, the result remains to be seen, whether it will give more influencers the resources and motivation to produce better quality content or whether it will mean more content that focuses on hard selling for the sake of earning a commission. Regardless, brands and influencers will be more conscious of the quality standards of content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Original Source:<\/strong> <a href=\"https:\/\/www.visiongo.hsbc.com.hk\/zh-HK\/article\/instagram-affiliate-marketing-is-nothing-new\">https:\/\/www.visiongo.hsbc.com.hk\/zh-HK\/article\/instagram-affiliate-marketing-is-nothing-new<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Affiliate marketing has been very popular on Amazon for a while now. It is used by Amazon&#8217;s wide range of products. For example, you may be a photography enthusiast and have a website where you share your experience and tutorials on photography. If you wish to earn a little extra money, besides offering spaces for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4337,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[33,62,61,27],"tags":[446,498,45,497],"class_list":["post-4336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-trends","category-content-marketing","category-digital-marketing","category-social-media","tag-content","tag-discount-codes","tag-instagram","tag-new-packaging"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram Affiliate Marketing Is Nothing New - Dr Bernie Wong - AI and Storytelling Trainer<\/title>\n<meta name=\"description\" content=\"Affiliate marketing has been very popular on Amazon for a while now. 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