{"id":4367,"date":"2021-07-19T12:14:16","date_gmt":"2021-07-19T04:14:16","guid":{"rendered":"https:\/\/berniewong.net\/?p=4367"},"modified":"2021-07-19T12:14:17","modified_gmt":"2021-07-19T04:14:17","slug":"marketing-without-facebook-and-google","status":"publish","type":"post","link":"https:\/\/berniewong.net\/zh-hk\/marketing-without-facebook-and-google\/","title":{"rendered":"Marketing without Facebook and Google"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Rumors were circulating that Facebook and Google might pull out of Hong Kong. Upon hearing this, marketers were all very anxious \u2013 as if the end of the world was imminent. To everyone\u2019s immense relief, the two companies clarified the next day that they had no plans to withdraw operations in Hong Kong. This can be a timely reminder for marketers. Do you rely too much on Facebook, Google, and the like, putting all your eggs in one basket?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you consider <a href=\"https:\/\/berniewong.net\/zh-hk\/things-get-trickier-without-facebooks-20-text-rule-on-ads\/\">Facebook<\/a> and Google, as well as Instagram, WhatsApp, <a href=\"https:\/\/berniewong.net\/zh-hk\/google-not-afraid-of-being-abandoned-by-customers\/\">Google Ads<\/a>, and keyword ads, perhaps, even Google Workspace (formerly known as G Suite), would you still be able to run your marketing campaigns \u2013 or business \u2013 for that matter?<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/berniewong.net\/zh-hk\/marketing-without-facebook-and-google\/#Do_You_Own_Your_Facebook_Page\" >Do You Own Your Facebook Page?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/berniewong.net\/zh-hk\/marketing-without-facebook-and-google\/#The_Neglected_Marketing_Tools\" >The Neglected Marketing Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/berniewong.net\/zh-hk\/marketing-without-facebook-and-google\/#Prevent_Emails_from_Being_Classified_as_Spam\" >Prevent Emails from Being Classified as Spam<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Do_You_Own_Your_Facebook_Page\"><\/span><strong>Do You Own Your Facebook Page?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Among social media classes, students get to understand the difference between paid, owned, and earned media. The traditional examples of traditional media still stand. Once you use social media platforms like Facebook, you could say that such <a href=\"https:\/\/social-stand.com\/a-2020-review-of-social-media-and-messaging-platforms\/\">social media platforms<\/a> consist of all three. Think about it carefully! Even if a brand has its own Facebook page, it is not considered owned media. If Facebook removes itself from your marketing equation, you will have nothing, because you would not be able to communicate with your target audience or existing followers. The recent buzz should serve as a stark reminder to marketers not to neglect building up their own and true digital assets.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Neglected_Marketing_Tools\"><\/span><strong>The Neglected Marketing Tools<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In my opinion, a database of email addresses is relatively easy to establish compared to other kinds of digital assets. Many think that <a href=\"https:\/\/berniewong.net\/zh-hk\/email-marketing-and-fax-machine-ads\/\">email marketing<\/a> is declining. At an international conference on <a href=\"https:\/\/social-stand.com\/instagram-affiliate-marketing-is-nothing-new\/\">affiliate marketing<\/a> a year ago, many ultra-successful entrepreneurs earned 8 to 9-figure salaries (in US dollars). All agreed that email marketing was the most important aspect.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just think about it, aside from browsing social media every morning, most people also check their emails. Emails remain very important. However, many think that emails promoting their brands will end up in the promotion or spam folders, greatly decreasing the chance of reaching customers. This requires some understanding of the design of email marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Prevent_Emails_from_Being_Classified_as_Spam\"><\/span><strong>Prevent Emails from Being Classified as Spam<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The content and title of the email are very important. The email system makes use of the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Bounce rate to measure the trustworthiness of the sender and the corresponding email address<\/li><li>Click rate<\/li><li>Email open rate<\/li><li>Number of people who have whitelisted your email address<\/li><li>Response rate<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Therefore, you should never use your own email software to send out emails directly. Instead, make use of email marketing software to send emails and process email subscriptions. Never purchase any unknown software on the market to disseminate emails excessively because this would flag out your entire website URL as a source of spam. You should even remove users who do not click open your email regularly, to increase your email open rate. This is a fact that many entrepreneurs are unwilling to accept. They think that if they send more emails, the greater the opportunities they have for their business. This is one of the many misconceptions. Doing well at email marketing is one of the smallest steps in building up a brand&#8217;s digital assets. Take the necessary precautions and take control of the future of your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Reference: <\/strong><a href=\"https:\/\/www.visiongo.hsbc.com.hk\/en\/article\/marketing-without-facebook-and-google\">https:\/\/www.visiongo.hsbc.com.hk\/en\/article\/marketing-without-facebook-and-google<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Rumors were circulating that Facebook and Google might pull out of Hong Kong. Upon hearing this, marketers were all very anxious \u2013 as if the end of the world was imminent. To everyone\u2019s immense relief, the two companies clarified the next day that they had no plans to withdraw operations in Hong Kong. This can [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4368,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[490,33,62,61,63,162,27],"tags":[510,188],"class_list":["post-4367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bernie-wong","category-business-trends","category-content-marketing","category-digital-marketing","category-email-marketing","category-facebook","category-social-media","tag-emails","tag-marketing-tools"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing without Facebook and Google - Dr Bernie Wong - AI and Storytelling Trainer<\/title>\n<meta name=\"description\" content=\"Rumors were circulating that Facebook and Google might pull out of Hong Kong. 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