{"id":4377,"date":"2021-08-05T13:56:12","date_gmt":"2021-08-05T05:56:12","guid":{"rendered":"https:\/\/berniewong.net\/?p=4377"},"modified":"2026-09-30T08:07:44","modified_gmt":"2026-09-30T00:07:44","slug":"is-there-a-future-for-clubhouses-social-media-audio-marketing","status":"publish","type":"post","link":"https:\/\/berniewong.net\/zh-hk\/is-there-a-future-for-clubhouses-social-media-audio-marketing\/","title":{"rendered":"Audio Marketing in 2026: What Replaced the Clubhouse Hype?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Clubhouse\u2019s 2021 surge did not establish live social audio as the universal marketing channel many expected. The larger lesson, however, was not that audio failed. Audio evolved into a broader ecosystem of podcasts, video podcasts, clips, subscriptions and community-led shows.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/berniewong.net\/zh-hk\/is-there-a-future-for-clubhouses-social-media-audio-marketing\/#What_Changed_After_the_Clubhouse_Boom\" >What Changed After the Clubhouse Boom?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/berniewong.net\/zh-hk\/is-there-a-future-for-clubhouses-social-media-audio-marketing\/#Where_Audio_Marketing_Creates_Value_in_2026\" >Where Audio Marketing Creates Value in 2026<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/berniewong.net\/zh-hk\/is-there-a-future-for-clubhouses-social-media-audio-marketing\/#Thought_Leadership_and_Trust\" >Thought Leadership and Trust<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/berniewong.net\/zh-hk\/is-there-a-future-for-clubhouses-social-media-audio-marketing\/#Content_Repurposing\" >Content Repurposing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/berniewong.net\/zh-hk\/is-there-a-future-for-clubhouses-social-media-audio-marketing\/#Community_and_Customer_Insight\" >Community and Customer Insight<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/berniewong.net\/zh-hk\/is-there-a-future-for-clubhouses-social-media-audio-marketing\/#Direct_Revenue\" >Direct Revenue<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/berniewong.net\/zh-hk\/is-there-a-future-for-clubhouses-social-media-audio-marketing\/#A_Practical_Audio_Content_Strategy\" >A Practical Audio Content Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/berniewong.net\/zh-hk\/is-there-a-future-for-clubhouses-social-media-audio-marketing\/#Should_Marketers_Still_Use_Live_Social_Audio\" >Should Marketers Still Use Live Social Audio?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/berniewong.net\/zh-hk\/is-there-a-future-for-clubhouses-social-media-audio-marketing\/#Frequently_Asked_Questions\" >Frequently Asked Questions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/berniewong.net\/zh-hk\/is-there-a-future-for-clubhouses-social-media-audio-marketing\/#Is_Podcasting_Still_Growing\" >Is Podcasting Still Growing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/berniewong.net\/zh-hk\/is-there-a-future-for-clubhouses-social-media-audio-marketing\/#Does_a_Podcast_Need_Video\" >Does a Podcast Need Video?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/berniewong.net\/zh-hk\/is-there-a-future-for-clubhouses-social-media-audio-marketing\/#How_Should_a_Brand_Measure_Podcast_Success\" >How Should a Brand Measure Podcast Success?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Changed_After_the_Clubhouse_Boom\"><\/span>What Changed After the Clubhouse Boom?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Live rooms were difficult for many brands to sustain because they required audiences and speakers to appear at the same time. Recorded programmes are easier to discover, reuse and distribute. Meanwhile, podcasts increasingly include video and interactive features rather than remaining audio-only.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">YouTube reported more than one billion monthly active viewers of podcast content in January 2025, while Spotify said in 2026 that more than 500 million users had streamed a video podcast. These platform-specific figures are not directly comparable, but they show how podcast discovery has expanded beyond traditional audio apps. See <a href=\"https:\/\/blog.youtube\/news-and-events\/1-billion-monthly-podcast-users\/\">YouTube\u2019s podcast update<\/a> and <a href=\"https:\/\/newsroom.spotify.com\/2026-05-21\/investor-day-podcast-features-updates\/\">Spotify\u2019s 2026 platform update<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Where_Audio_Marketing_Creates_Value_in_2026\"><\/span>Where Audio Marketing Creates Value in 2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Thought_Leadership_and_Trust\"><\/span>Thought Leadership and Trust<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Long conversations let specialists explain decisions, trade-offs and experience that cannot fit into a short social post. Interviews also create credible associations when the guest and topic genuinely serve the audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Content_Repurposing\"><\/span>Content Repurposing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">One well-planned recording can become a full episode, video version, short clips, an article, a transcript and an email lesson. Each adaptation should be edited for its channel rather than posted as an identical file everywhere.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Community_and_Customer_Insight\"><\/span>Community and Customer Insight<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Live question sessions still have value when an active community already exists. They can reveal customer language and recurring concerns that later become useful recorded resources.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Direct_Revenue\"><\/span>Direct Revenue<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sponsorships, memberships, premium episodes and subscriptions are possible, but monetisation follows audience trust. Apple Podcasts supports paid benefits such as ad-free listening, bonus episodes and early access; availability and commercial terms vary. See <a href=\"https:\/\/podcasters.apple.com\/support\/3993-subscribe-podcasts\">Apple Podcasts subscription guidance<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Practical_Audio_Content_Strategy\"><\/span>A Practical Audio Content Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Choose a specific audience problem.<\/strong> A narrow useful premise is stronger than a general chat show.<\/li>\n\n\n\n<li><strong>Select a sustainable format.<\/strong> Interviews, solo explainers, panels and live Q&amp;As require different resources.<\/li>\n\n\n\n<li><strong>Record with reuse in mind.<\/strong> Capture clean audio and video where practical, but do not add video if it weakens production.<\/li>\n\n\n\n<li><strong>Publish searchable supporting material.<\/strong> Use accurate titles, descriptions, chapters, transcripts and source links.<\/li>\n\n\n\n<li><strong>Distribute intentionally.<\/strong> Choose platforms based on audience behaviour rather than uploading everywhere by default.<\/li>\n\n\n\n<li><strong>Measure meaningful engagement.<\/strong> Review completion, returning listeners, qualified enquiries and subscriber actions\u2014not downloads alone.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Should_Marketers_Still_Use_Live_Social_Audio\"><\/span>Should Marketers Still Use Live Social Audio?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Use it when the value depends on participation, immediacy or access to a community. For durable education and discovery, recorded audio or video podcasts are usually easier to find and reuse. A hybrid model can work: host a live conversation, then edit the strongest material into an evergreen episode.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a wider view of how audio, video, AI and social platforms fit together, visit Bernie Wong\u2019s <a href=\"https:\/\/berniewong.net\/zh-hk\/ai-digital-marketing-storytelling-training-hong-kong\/\">AI, digital marketing and storytelling resource hub<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Frequently Asked Questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_Podcasting_Still_Growing\"><\/span>Is Podcasting Still Growing?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Major platforms continue to invest in podcast discovery, video, subscriptions and creator tools. That does not guarantee an audience for every show; a clear premise and consistent value remain essential.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Does_a_Podcast_Need_Video\"><\/span>Does a Podcast Need Video?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No. Video can improve reach and repurposing when it suits the format, but strong audio remains useful for audiences who listen while travelling or working.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Should_a_Brand_Measure_Podcast_Success\"><\/span>How Should a Brand Measure Podcast Success?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Match measurement to the goal: completion and returning listeners for loyalty, qualified site visits and enquiries for demand, and subscriber revenue for monetisation.<\/p>","protected":false},"excerpt":{"rendered":"<p>Clubhouse\u2019s 2021 surge did not establish live social audio as the universal marketing channel many expected. The larger lesson, however, was not that audio failed. Audio evolved into a broader ecosystem of podcasts, video podcasts, clips, subscriptions and community-led shows. What Changed After the Clubhouse Boom? Live rooms were difficult for many brands to sustain [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4378,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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