{"id":4401,"date":"2021-09-01T14:00:00","date_gmt":"2021-09-01T06:00:00","guid":{"rendered":"https:\/\/berniewong.net\/?p=4401"},"modified":"2026-09-29T18:04:30","modified_gmt":"2026-09-29T10:04:30","slug":"digital-academy-brand-storytelling","status":"publish","type":"post","link":"https:\/\/berniewong.net\/zh-hk\/digital-academy-brand-storytelling\/","title":{"rendered":"Social Stand x HKTDC: Bernie Wong Speaks on Brand Storytelling"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In partnership with the Hong Kong Trade Development Council (<a href=\"https:\/\/www.hktdc.com\/\">HKTDC<\/a>),&nbsp;<a href=\"https:\/\/berniewong.net\/\">Bernie Wong<\/a>, owner and founder of&nbsp;<a href=\"https:\/\/social-stand.com\/\">Social Stand Limited<\/a>, recently facilitated the&nbsp;<em>\u201c[Digital Academy] Brand Storytelling: Use social media to create a three-dimensional brand image<\/em>.\u201d The webinar aired in the Cantonese language last 26 August 2021, from 3:00 PM to 4:00 PM.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/mk0berniewongdoqw7nc.kinstacdn.com\/wp-content\/uploads\/2021\/09\/IMG_7935_1-768x1024.jpg\" alt=\"Bernie Wong speaking about brand storytelling at an HKTDC event\" class=\"wp-image-4402\" srcset=\"https:\/\/berniewong.net\/wp-content\/uploads\/2021\/09\/IMG_7935_1-768x1024.jpg 768w, https:\/\/berniewong.net\/wp-content\/uploads\/2021\/09\/IMG_7935_1-225x300.jpg 225w, https:\/\/berniewong.net\/wp-content\/uploads\/2021\/09\/IMG_7935_1-1152x1536.jpg 1152w, https:\/\/berniewong.net\/wp-content\/uploads\/2021\/09\/IMG_7935_1-1536x2048.jpg 1536w, https:\/\/berniewong.net\/wp-content\/uploads\/2021\/09\/IMG_7935_1-9x12.jpg 9w, https:\/\/berniewong.net\/wp-content\/uploads\/2021\/09\/IMG_7935_1-scaled.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n<div class=\"saswp-faq-block-section\"><ol style=\"list-style-type:none\"><li style=\"list-style-type: none\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/berniewong.net\/zh-hk\/digital-academy-brand-storytelling\/#Brand_storytelling\" >Brand storytelling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/berniewong.net\/zh-hk\/digital-academy-brand-storytelling\/#%E2%80%9CShow_me_your_love%E2%80%9D_case\" >&#8220;Show me your love&#8221; case<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"\"><span class=\"ez-toc-section\" id=\"Brand_storytelling\"><\/span>Brand storytelling<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"saswp-faq-answer-text\">Brand storytelling is an important part of shaping the brand image. During the webinar, Bernie discusses how companies can make good use of social media, design appropriate content, and convey value through stories so that the audience can resonate.<\/p><li style=\"list-style-type: none\"><h2 class=\"\"><span class=\"ez-toc-section\" id=\"%E2%80%9CShow_me_your_love%E2%80%9D_case\"><\/span>&#8220;Show me your love&#8221; case<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"saswp-faq-answer-text\">The highlight of the event is the &#8220;Show me your love&#8221; case, where Bernie shared various practical suggestions and tools on how social media marketers can:<br><br>&#8211; Build a three-dimensional brand image<br>&#8211; Enhance customer loyalty<br>&#8211; Establish long-term relationships with customers<\/p><\/ul><\/div>\n\n\n<p class=\"wp-block-paragraph\">#brand storytelling training <\/p>\n","protected":false},"excerpt":{"rendered":"<p>In partnership with the Hong Kong Trade Development Council (HKTDC),&nbsp;Bernie Wong, owner and founder of&nbsp;Social Stand Limited, recently facilitated the&nbsp;\u201c[Digital Academy] Brand Storytelling: Use social media to create a three-dimensional brand image.\u201d The webinar aired in the Cantonese language last 26 August 2021, from 3:00 PM to 4:00 PM.&nbsp; #brand storytelling training<\/p>\n","protected":false},"author":1,"featured_media":4420,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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