{"id":4422,"date":"2021-09-20T09:54:36","date_gmt":"2021-09-20T01:54:36","guid":{"rendered":"https:\/\/berniewong.net\/?p=4422"},"modified":"2021-09-20T09:55:22","modified_gmt":"2021-09-20T01:55:22","slug":"calculating-the-roi-of-marketing-meetings","status":"publish","type":"post","link":"https:\/\/berniewong.net\/zh-hk\/calculating-the-roi-of-marketing-meetings\/","title":{"rendered":"Calculating the ROI of Marketing Meetings"},"content":{"rendered":"

As a digital advertising and marketing agency, we have many meetings every day. Such meetings are intended either internally or with clients. For internal company meetings, we do a form of stand-up meetings<\/a> that last no longer than 30 minutes. It is because we are most afraid of long and inconclusive meets<\/a>. <\/p>\n\n\n\n

Recently, Google launched a very noteworthy feature. The platform added detailed analyses and insights<\/a> about meetings in Google Calendar. The data tells you how much time you spend in meetings every day, how many people and who you have meetings with, and so on. It is a function that is like our phone\u2019s Calendar app. <\/p>\n\n\n\n

Most business leaders and marketers have to engage in many meetings. But are they viewing their weekly or monthly meetings\u2019 summary? It is important to do so. It will help them know if the time spent in meetings is effective. It can also help them check if the results are proportional to the meetings\u2019 length. <\/p>\n\n\n\n

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