{"id":4486,"date":"2021-10-18T20:42:17","date_gmt":"2021-10-18T12:42:17","guid":{"rendered":"https:\/\/berniewong.net\/?p=4486"},"modified":"2021-10-18T20:48:59","modified_gmt":"2021-10-18T12:48:59","slug":"better-not-to-remember-what-youve-learned","status":"publish","type":"post","link":"https:\/\/berniewong.net\/zh-hk\/better-not-to-remember-what-youve-learned\/","title":{"rendered":"Better Not to Remember What You\u2019ve Learned"},"content":{"rendered":"<p class=\"wp-block-paragraph\">At the beginning of the year, everyone was very conservative about how businesses would fare. Although our <a href=\"https:\/\/berniewong.net\/zh-hk\/\">\u6578\u78bc\u71df\u92b7<\/a> business caters to big brands, we have also been affected. On the contrary, inquiries and requests for corporate training have significantly increased. Besides working on expanding online presence, many companies have put more emphasis on equipping employees with the necessary knowledge and soft skills that come with <a href=\"https:\/\/berniewong.net\/zh-hk\/effective-tools-for-leading-a-digital-transformation-to-your-company\/\">digital transformation<\/a>. During such training sessions, we are glad to impart a lot of successful combat cases under our belt, in addition to sharing theoretical concepts and strategies.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/berniewong.net\/zh-hk\/better-not-to-remember-what-youve-learned\/#The_Importance_of_Knowing_Marketing_Strategies\" >The Importance of Knowing Marketing Strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/berniewong.net\/zh-hk\/better-not-to-remember-what-youve-learned\/#Learn_and_Forget_What_Youve_Learned\" >Learn and Forget What You\u2019ve Learned<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/berniewong.net\/zh-hk\/better-not-to-remember-what-youve-learned\/#Breakthrough_Through_Unlearning\" >Breakthrough Through Unlearning<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Importance_of_Knowing_Marketing_Strategies\"><\/span><strong>The Importance of Knowing Marketing Strategies<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In terms of training, <a href=\"https:\/\/berniewong.net\/zh-hk\/effective-tools-for-leading-a-digital-transformation-to-your-company\/\">Bernie Wong<\/a>, as a digital marketing trainer, got the privilege of teaching marketers in the traditional sense. He has trained college students, digital marketing departments, entrepreneurs, sales departments, and people from different industries who are keen to switch to the marketing profession. A client marketing case left a deep impression on Bernie. After a discussion, a digital marketing director asked him about the details and underlying framework of a marketing research strategy. It is a frequently asked question among digital marketers. Bernie replied that he sincerely appreciates focusing on the strategy rather than the implementation. While execution is important, <a href=\"https:\/\/doubleuvideo.com\/introducing-live-streaming-for-linkedin-learning\/\">learning<\/a> more about strategic direction is paramount. Traditional marketing knowledge, with a little bit of adjustment, is very appropriate when applied to digital marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Learn_and_Forget_What_Youve_Learned\"><\/span><strong>Learn and Forget What You\u2019ve Learned<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Recently, Bernie was invited to conduct <a href=\"https:\/\/social-stand.com\/facebook-offers-new-free-courses-for-online-business\/\">training<\/a> for a large company. The training department asked Bernie to focus on digital marketing. It wasn\u2019t an issue as it was Bernie\u2019s area of expertise. Apart from case studies, Bernie emphasized two basic pillars of knowledge to complement marketing. These are two cases in Harvard Business Review that elaborated on using the \u201ccustomer journey\u201d to transform traditional retail practices. When the client hears the term &#8220;customer journey,&#8221; they tune out that they have \u201cbeen there and done that.\u201d Bernie explained that to fully understand the customer journey, marketers should analyze different groups of audiences daily. It is part of the transformation strategy to learn continuously in the ever-changing field of digital marketing. A know-it-all attitude often gets in the way of gaining new knowledge. Listen to the <a href=\"https:\/\/social-stand.com\/twitter-publishes-a-blog-about-listening-to-the-real-customer-voice\/\">customer\u2019s real voice<\/a>. Continuous learning is always the key.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Breakthrough_Through_Unlearning\"><\/span><strong>Breakthrough Through Unlearning<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/berniewong.net\/zh-hk\/digital-marketing-is-the-epitome-of-endless-learning\/\">Learning<\/a> is important, but it is also important not to forget what you have learned. It is vital to remember what we have learned. Yet, we must always be vigilant if the knowledge we hold is updated. We need to know what theories and strategies have changed over time. It turns out that sometimes, the more you learn, the more you know but the more you are hindered from learning new things. Being able to empty yourself and learn with fresh eyes is a lifelong exercise. <a href=\"https:\/\/barryoreilly.com\/\">Barry O&#8217;Reilly<\/a>, the author of the book <a href=\"https:\/\/www.amazon.com\/Unlearn-Success-Achieve-Extraordinary-Results\/dp\/1260143015\">Unlearn<\/a>, mentioned that everyone, entrepreneurs included, undergoes three major learning phases: Unlearn, Relearn, and Breakthrough.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bernie is also planning a wider learning curriculum. After <strong>Unlearning<\/strong>, what else do you want to <strong>Relearn<\/strong>? Let us know!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Original Article<\/strong>: <a href=\"https:\/\/www.visiongo.hsbc.com.hk\/en\/article\/better-not-to-remember-what-youve-learned\">https:\/\/www.visiongo.hsbc.com.hk\/en\/article\/better-not-to-remember-what-youve-learned<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>At the beginning of the year, everyone was very conservative about how businesses would fare. Although our digital marketing business caters to big brands, we have also been affected. On the contrary, inquiries and requests for corporate training have significantly increased. Besides working on expanding online presence, many companies have put more emphasis on equipping [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4487,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[490,33,62,61],"tags":[336,554],"class_list":["post-4486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bernie-wong","category-business-trends","category-content-marketing","category-digital-marketing","tag-marketing-strategies","tag-unlearning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unlearning in Digital Marketing\uff5cBuild Adaptable Teams<\/title>\n<meta name=\"description\" content=\"Digital marketing changes too quickly for fixed formulas. This article explains why marketers and corporate teams need strategic foundations, experimentation, reflection and unlearning to adapt skills and improve decisions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/berniewong.net\/zh-hk\/better-not-to-remember-what-youve-learned\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unlearning in Digital Marketing\uff5cBuild Adaptable Teams\" \/>\n<meta property=\"og:description\" content=\"Digital marketing changes too quickly for fixed formulas. This article explains why marketers and corporate teams need strategic foundations, experimentation, reflection and unlearning to adapt skills and improve decisions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/berniewong.net\/zh-hk\/better-not-to-remember-what-youve-learned\/\" \/>\n<meta property=\"og:site_name\" content=\"Dr Bernie Wong - AI and Storytelling Trainer\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-18T12:42:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-18T12:48:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/berniewong.net\/wp-content\/uploads\/2021\/10\/Better_Not_to_Remember_What_Youve_Learned.png\" \/>\n\t<meta property=\"og:image:width\" content=\"950\" \/>\n\t<meta property=\"og:image:height\" content=\"535\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dr Bernie Wong Kai Leong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hkbernie\" \/>\n<meta name=\"twitter:site\" content=\"@hkbernie\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dr Bernie Wong Kai Leong\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9810\u8a08\u95b1\u8b80\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 \u5206\u9418\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Unlearning in Digital Marketing\uff5cBuild Adaptable Teams","description":"Digital marketing changes too quickly for fixed formulas. This article explains why marketers and corporate teams need strategic foundations, experimentation, reflection and unlearning to adapt skills and improve decisions.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/berniewong.net\/zh-hk\/better-not-to-remember-what-youve-learned\/","og_locale":"zh_HK","og_type":"article","og_title":"Unlearning in Digital Marketing\uff5cBuild Adaptable Teams","og_description":"Digital marketing changes too quickly for fixed formulas. This article explains why marketers and corporate teams need strategic foundations, experimentation, reflection and unlearning to adapt skills and improve decisions.","og_url":"https:\/\/berniewong.net\/zh-hk\/better-not-to-remember-what-youve-learned\/","og_site_name":"Dr Bernie Wong - AI and Storytelling Trainer","article_published_time":"2021-10-18T12:42:17+00:00","article_modified_time":"2021-10-18T12:48:59+00:00","og_image":[{"width":950,"height":535,"url":"https:\/\/berniewong.net\/wp-content\/uploads\/2021\/10\/Better_Not_to_Remember_What_Youve_Learned.png","type":"image\/png"}],"author":"Dr Bernie Wong Kai Leong","twitter_card":"summary_large_image","twitter_creator":"@hkbernie","twitter_site":"@hkbernie","twitter_misc":{"\u4f5c\u8005":"Dr Bernie Wong Kai Leong","\u9810\u8a08\u95b1\u8b80\u6642\u9593":"3 \u5206\u9418"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/berniewong.net\/better-not-to-remember-what-youve-learned\/#article","isPartOf":{"@id":"https:\/\/berniewong.net\/better-not-to-remember-what-youve-learned\/"},"author":{"name":"Dr Bernie Wong Kai Leong","@id":"https:\/\/berniewong.net\/#\/schema\/person\/078b4cae4b73a2f6b45cc6206801f153"},"headline":"Better Not to Remember What You\u2019ve Learned","datePublished":"2021-10-18T12:42:17+00:00","dateModified":"2021-10-18T12:48:59+00:00","mainEntityOfPage":{"@id":"https:\/\/berniewong.net\/better-not-to-remember-what-youve-learned\/"},"wordCount":531,"publisher":{"@id":"https:\/\/berniewong.net\/#\/schema\/person\/078b4cae4b73a2f6b45cc6206801f153"},"image":{"@id":"https:\/\/berniewong.net\/better-not-to-remember-what-youve-learned\/#primaryimage"},"thumbnailUrl":"https:\/\/berniewong.net\/wp-content\/uploads\/2021\/10\/Better_Not_to_Remember_What_Youve_Learned.png","keywords":["Marketing Strategies","Unlearning"],"articleSection":["Bernie Wong","Business Trends","Content Marketing","Digital Marketing"],"inLanguage":"zh-HK"},{"@type":"WebPage","@id":"https:\/\/berniewong.net\/better-not-to-remember-what-youve-learned\/","url":"https:\/\/berniewong.net\/better-not-to-remember-what-youve-learned\/","name":"Unlearning in Digital Marketing\uff5cBuild Adaptable Teams","isPartOf":{"@id":"https:\/\/berniewong.net\/#website"},"primaryImageOfPage":{"@id":"https:\/\/berniewong.net\/better-not-to-remember-what-youve-learned\/#primaryimage"},"image":{"@id":"https:\/\/berniewong.net\/better-not-to-remember-what-youve-learned\/#primaryimage"},"thumbnailUrl":"https:\/\/berniewong.net\/wp-content\/uploads\/2021\/10\/Better_Not_to_Remember_What_Youve_Learned.png","datePublished":"2021-10-18T12:42:17+00:00","dateModified":"2021-10-18T12:48:59+00:00","description":"Digital marketing changes too quickly for fixed formulas. This article explains why marketers and corporate teams need strategic foundations, experimentation, reflection and unlearning to adapt skills and improve decisions.","breadcrumb":{"@id":"https:\/\/berniewong.net\/better-not-to-remember-what-youve-learned\/#breadcrumb"},"inLanguage":"zh-HK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/berniewong.net\/better-not-to-remember-what-youve-learned\/"]}]},{"@type":"ImageObject","inLanguage":"zh-HK","@id":"https:\/\/berniewong.net\/better-not-to-remember-what-youve-learned\/#primaryimage","url":"https:\/\/berniewong.net\/wp-content\/uploads\/2021\/10\/Better_Not_to_Remember_What_Youve_Learned.png","contentUrl":"https:\/\/berniewong.net\/wp-content\/uploads\/2021\/10\/Better_Not_to_Remember_What_Youve_Learned.png","width":950,"height":535,"caption":"Better Not to Remember What You've Learned"},{"@type":"BreadcrumbList","@id":"https:\/\/berniewong.net\/better-not-to-remember-what-youve-learned\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/berniewong.net\/"},{"@type":"ListItem","position":2,"name":"Better Not to Remember What You\u2019ve Learned"}]},{"@type":"WebSite","@id":"https:\/\/berniewong.net\/#website","url":"https:\/\/berniewong.net\/","name":"\u9ec3\u555f\u4eae\u535a\u58eb","description":"AI, storytelling, branding and digital marketing training in Hong Kong and across Asia","publisher":{"@id":"https:\/\/berniewong.net\/#\/schema\/person\/078b4cae4b73a2f6b45cc6206801f153"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/berniewong.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-HK"},{"@type":["Person","Organization"],"@id":"https:\/\/berniewong.net\/#\/schema\/person\/078b4cae4b73a2f6b45cc6206801f153","name":"\u9ec3\u555f\u4eae\u535a\u58eb\uff08Dr Bernie Wong Kai Leong\uff09","image":{"@type":"ImageObject","inLanguage":"zh-HK","@id":"https:\/\/berniewong.net\/wp-content\/uploads\/2022\/05\/cropped-WhatsApp-Image-2022-04-25-at-1.01.15-PM.jpeg","url":"https:\/\/berniewong.net\/wp-content\/uploads\/2022\/05\/cropped-WhatsApp-Image-2022-04-25-at-1.01.15-PM.jpeg","contentUrl":"https:\/\/berniewong.net\/wp-content\/uploads\/2022\/05\/cropped-WhatsApp-Image-2022-04-25-at-1.01.15-PM.jpeg","width":512,"height":170,"caption":"Dr Bernie Wong Kai Leong"},"logo":{"@id":"https:\/\/berniewong.net\/wp-content\/uploads\/2022\/05\/cropped-WhatsApp-Image-2022-04-25-at-1.01.15-PM.jpeg"},"description":"Hong Kong-based AI and storytelling trainer, digital marketing speaker, consultant and educator.","sameAs":["https:\/\/berniewong.net"],"url":"https:\/\/berniewong.net\/zh-hk\/author\/berniewong\/"}]}},"_links":{"self":[{"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/posts\/4486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/comments?post=4486"}],"version-history":[{"count":0,"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/posts\/4486\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/media\/4487"}],"wp:attachment":[{"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/media?parent=4486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/categories?post=4486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/berniewong.net\/zh-hk\/wp-json\/wp\/v2\/tags?post=4486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}