{"id":4490,"date":"2021-12-07T13:03:56","date_gmt":"2021-12-07T05:03:56","guid":{"rendered":"https:\/\/berniewong.net\/?p=4490"},"modified":"2022-08-21T09:39:35","modified_gmt":"2022-08-21T01:39:35","slug":"bernie-wong-on-underutilized-onsite-optimization-strategies","status":"publish","type":"post","link":"https:\/\/berniewong.net\/zh-hk\/bernie-wong-on-underutilized-onsite-optimization-strategies\/","title":{"rendered":"Bernie Wong on Underutilized Onsite Optimization Strategies"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Last 01 December 2021, <a href=\"https:\/\/berniewong.net\/zh-hk\/\">Bernie Wong<\/a>, the founder &amp; owner of <a href=\"https:\/\/social-stand.com\/services\/\">Social Stand Ltd<\/a>, got featured in an article at <a href=\"https:\/\/nozzle.ai\/products\/analytics\/\">Nozzle<\/a>, a computer software company with offices in New York and London. Sarah Norwood posted a question about what is the most underutilized SEO tactic or strategy?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to Bernie:<\/p>\n\n\n<div class=\"saswp-faq-block-section\"><ol style=\"list-style-type:none\"><li style=\"list-style-type: none\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/berniewong.net\/zh-hk\/bernie-wong-on-underutilized-onsite-optimization-strategies\/#SEO_focuses_on_providing_the_best_answers_to_online_queries\" >SEO focuses on providing the best answers to online queries.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/berniewong.net\/zh-hk\/bernie-wong-on-underutilized-onsite-optimization-strategies\/#FAQ_pages_are_also_vital_to_organic_performance\" >FAQ pages are also vital to organic performance.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"\"><span class=\"ez-toc-section\" id=\"SEO_focuses_on_providing_the_best_answers_to_online_queries\"><\/span><em>SEO focuses on providing the best answers to online queries.<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"saswp-faq-answer-text\">&#8220;<em>SEO focuses on providing the best answers to online queries. Like SEO, an FAQ page directly answers the most common questions of your audiences. A good example is McDonald\u2019s FAQ page. It gives thousands of factual responses about the brand and its food. It is also sociable and stimulates customers to share their FAQ experiences.<\/em>\u201d<\/p><li style=\"list-style-type: none\"><h2 class=\"\"><span class=\"ez-toc-section\" id=\"FAQ_pages_are_also_vital_to_organic_performance\"><\/span><em>FAQ pages are also vital to organic performance.<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"saswp-faq-answer-text\">&#8220;<em>FAQ pages are also vital to organic performance. As they answer prominent questions of current and prospective customers, they lead them down to the path of solving their problems. Eventually, it may be a conversion for the business. Free Spirit travel insurance has done a great job in creating an FAQ page with a mix of interactive content and navigational features. It makes it easier for a user to navigate the site and proceed with the buying decision faster.<\/em>\u201d<\/p><\/ul><\/div>\n\n\n<p class=\"wp-block-paragraph\">&#8220;<em>When optimized with the right keywords, structured data marked up, and UX experience, a website can toss a laundry of random questions to an FAQ page and rank on a search engine\u2019s 1st page.&#8221;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>As a creative digital and <a href=\"https:\/\/berniewong.net\/zh-hk\/services\/\">\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7<\/a> professional, Bernie has worked with Fortune 500 brands like Starbucks, GAP, Adidas and Disney, etc. He has helped clients to engage with their audiences, tell their stories, and \u201cunleash the power\u201d of their brands. He has also been invited as a speaker and trainer of different marketing conferences and workshops<\/em>.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to read more about underutilized onsite optimization strategies, check it out here:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/nozzle.io\/blog\/2-underutilized-onsite-optimization-strategies\">https:\/\/nozzle.io\/blog\/2-underutilized-onsite-optimization-strategies<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Last 01 December 2021, Bernie Wong, the founder &amp; owner of Social Stand Ltd, got featured in an article at Nozzle, a computer software company with offices in New York and London. Sarah Norwood posted a question about what is the most underutilized SEO tactic or strategy?&nbsp; According to Bernie: &#8220;When optimized with the right [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4562,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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