{"id":4505,"date":"2021-11-05T10:41:59","date_gmt":"2021-11-05T02:41:59","guid":{"rendered":"https:\/\/berniewong.net\/?p=4505"},"modified":"2021-11-05T10:42:02","modified_gmt":"2021-11-05T02:42:02","slug":"facebooks-metaverse-if-all-goes-well","status":"publish","type":"post","link":"https:\/\/berniewong.net\/zh-hk\/facebooks-metaverse-if-all-goes-well\/","title":{"rendered":"Facebook\u2019s Metaverse: If All Goes Well"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Facebook has announced that it will be changing its name very soon. In response, netizens have mockingly suggested that Facebook should change its name to &#8220;The Good and Nice Company, Not at All Evil,&#8221; while others have suggested \u201cMySpace\u201d out of pseudo-nostalgia. Of course, neither of these will materialize. Some people have discovered that Facebook has recently acquired URLs such as &#8220;meta.com&#8221; and &#8220;meta.org.&#8221; It gave rise to speculations that its new name will be closely associated with the <a href=\"https:\/\/social-stand.com\/facebook-forms-the-metaverse-project-group\/\">Metaverse<\/a>.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/berniewong.net\/zh-hk\/facebooks-metaverse-if-all-goes-well\/#Understanding_the_Changes_Behind_Any_Rebranding\" >Understanding the Changes Behind Any Rebranding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/berniewong.net\/zh-hk\/facebooks-metaverse-if-all-goes-well\/#Marks_Facebook_Virtual_Meetings\" >Mark\u2019s Facebook Virtual Meetings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/berniewong.net\/zh-hk\/facebooks-metaverse-if-all-goes-well\/#The_Structural_Development_of_the_Metaverse\" >The Structural Development of the Metaverse<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/berniewong.net\/zh-hk\/facebooks-metaverse-if-all-goes-well\/#The_Corresponding_Metaverse_Marketing_Strategy\" >The Corresponding Metaverse Marketing Strategy<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understanding_the_Changes_Behind_Any_Rebranding\"><\/span><strong>Understanding the Changes Behind Any Rebranding<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mi.com\/global\/\">Xiaomi<\/a> unveiled its new logo, where it rounded the corners of the original one. When <a href=\"about:blank\">Google<\/a> changed its name to Alphabet, it was not simply changing logos. Instead, it is a group-wide rebranding for the company. It is worth paying attention to the <a href=\"https:\/\/berniewong.net\/zh-hk\/marketing-isnt-just-selling-but-also-branding\/\">brand concept<\/a> and value underlying any <a href=\"https:\/\/social-stand.com\/facebook-plans-to-rebrand-its-company-name\/\">rebranding<\/a>. These include major changes in the direction of the company\u2019s growth. Facebook is changing its name in this instance. If it is really going in the direction of the metaverse, there will be hints of that in its new name.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marks_Facebook_Virtual_Meetings\"><\/span><strong>Mark\u2019s Facebook Virtual Meetings<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.facebook.com\/zuck\">Mark Zuckerberg<\/a> previously invited different well-known figures from all over the world to use <a href=\"https:\/\/social-stand.com\/facebook-introduces-horizon-workrooms\/\">Horizon Workrooms<\/a> to hold virtual meetings. It demonstrated the group&#8217;s milestone in bringing metaverse to a level of application for users. Since the acquisition of Oculus many years ago, the creation of Avatars and the <a href=\"https:\/\/doubleuvideo.com\/facebook-experimenting-motion-effects-on-still-images\/\">use of photos<\/a> to construct virtual spaces are all bits and bobs of Facebook&#8217;s efforts in building a metaverse company. Regardless of whether its new name really embodies this new direction, the whole group may not be wrong in its broad approach.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Structural_Development_of_the_Metaverse\"><\/span><strong>The Structural Development of the Metaverse<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The name \u201c<a href=\"https:\/\/www.reuters.com\/technology\/what-is-metaverse-2021-10-18\/\">metaverse<\/a>\u201d was recently popularized among financial and technological circles. This term comes from the book \u201c<a href=\"https:\/\/www.amazon.com\/Snow-Crash-Neal-Stephenson\/dp\/0553380958\">Snow Crash<\/a>\u201d written by author <a href=\"https:\/\/www.nealstephenson.com\/\">Neal Stephenson<\/a>. In essence, it is an enhanced version of the virtual world (VR). It is worth thinking about whether this space, coined as the metaverse in the book, is moving toward being centrally managed by a protocol organization as in the 1992 novel, or becoming more decentralized like the direction of Web 3.0. When you see people associating blockchain-based NFTs with the metaverse when talking about the future, the answer probably comes to mind.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Corresponding_Metaverse_Marketing_Strategy\"><\/span><strong>The Corresponding Metaverse Marketing Strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The many applications of the technology are not as remote as I had imagined. As part of <a href=\"https:\/\/berniewong.net\/zh-hk\/bernie-wong-teaches-digital-marketing-for-the-hktdcs-digital-academy\/\">digital marketing training<\/a>, I have tried out on-the-spot demonstrations using artificial intelligence to write copy, and this has become a technology that can be applied. Although metaverse is still in the conceptual stage, when formulating business and marketing strategies, apart from the most basic technological transformation, I think CRM and user experience are two elements that are closely associated with the metaverse. Have you incorporated these two elements into your marketing plan?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Original Source<\/strong>: <a href=\"https:\/\/www.visiongo.hsbc.com.hk\/zh-HK\/article\/facebooks-metaverse-if-all-goes-well\">https:\/\/www.visiongo.hsbc.com.hk\/zh-HK\/article\/facebooks-metaverse-if-all-goes-well<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Facebook has announced that it will be changing its name very soon. In response, netizens have mockingly suggested that Facebook should change its name to &#8220;The Good and Nice Company, Not at All Evil,&#8221; while others have suggested \u201cMySpace\u201d out of pseudo-nostalgia. Of course, neither of these will materialize. Some people have discovered that Facebook [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4506,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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