{"id":4870,"date":"2022-05-31T11:05:11","date_gmt":"2022-05-31T03:05:11","guid":{"rendered":"https:\/\/berniewong.net\/?p=4870"},"modified":"2026-09-29T18:04:02","modified_gmt":"2026-09-29T10:04:02","slug":"bernie-wong-shares-insights-during-aims-short-video-marketing-on-social-media-for-brands","status":"publish","type":"post","link":"https:\/\/berniewong.net\/zh-hk\/bernie-wong-shares-insights-during-aims-short-video-marketing-on-social-media-for-brands\/","title":{"rendered":"Bernie Wong Shares Insights During AIM\u2019s Short Video Marketing on Social Media for Brands"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Social media platforms have welcomed short video compilations (short Video). Short clips from TikTok, Instagram Reels, and YouTube Shorts were launched worldwide. Short film ads have also become an integral part of the branding strategy.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/berniewong.net\/wp-content\/uploads\/2022\/05\/BEN42387-1024x683.jpg\" alt=\"Bernie Wong and a guest speaking during a filmed marketing session\" class=\"wp-image-4883\" srcset=\"https:\/\/berniewong.net\/wp-content\/uploads\/2022\/05\/BEN42387-1024x683.jpg 1024w, https:\/\/berniewong.net\/wp-content\/uploads\/2022\/05\/BEN42387-300x200.jpg 300w, https:\/\/berniewong.net\/wp-content\/uploads\/2022\/05\/BEN42387-768x512.jpg 768w, https:\/\/berniewong.net\/wp-content\/uploads\/2022\/05\/BEN42387-1536x1024.jpg 1536w, https:\/\/berniewong.net\/wp-content\/uploads\/2022\/05\/BEN42387-2048x1365.jpg 2048w, https:\/\/berniewong.net\/wp-content\/uploads\/2022\/05\/BEN42387-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/berniewong.net\/wp-content\/uploads\/2022\/05\/BEN42681-1024x683.jpg\" alt=\"Guest speaker being filmed during a short video marketing interview\" class=\"wp-image-4885\" srcset=\"https:\/\/berniewong.net\/wp-content\/uploads\/2022\/05\/BEN42681-1024x683.jpg 1024w, https:\/\/berniewong.net\/wp-content\/uploads\/2022\/05\/BEN42681-300x200.jpg 300w, https:\/\/berniewong.net\/wp-content\/uploads\/2022\/05\/BEN42681-768x512.jpg 768w, https:\/\/berniewong.net\/wp-content\/uploads\/2022\/05\/BEN42681-1536x1024.jpg 1536w, https:\/\/berniewong.net\/wp-content\/uploads\/2022\/05\/BEN42681-2048x1365.jpg 2048w, https:\/\/berniewong.net\/wp-content\/uploads\/2022\/05\/BEN42681-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">The Hong Kong Association of Interactive Marketing (<a href=\"https:\/\/www.hkaim.org\/\">HKAIM<\/a>), via its Project Manager <a href=\"https:\/\/www.linkedin.com\/in\/esther-yip-8b800328\/?originalSubdomain=hk\">Ester Yip<\/a>, hosted a webinar on \u201c<a href=\"https:\/\/social-stand.com\/bernie-wong-to-speak-at-aim-conference-short-video-marketing-on-social-media-for-brands\/\">Short Video Marketing on Social Media for Brands<\/a>&#8221; on the 24th of May, 2022, from 14:30 to 16:00 PST. It featured four pioneers in Hong Kong&#8217;s brand and social media platforms, research and production banks&#8217; to explore ways how brands use short films for publicity and advertising.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/berniewong.net\/zh-hk\/bernie-wong-shares-insights-during-aims-short-video-marketing-on-social-media-for-brands\/#The_Speakers\" >The Speakers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/berniewong.net\/zh-hk\/bernie-wong-shares-insights-during-aims-short-video-marketing-on-social-media-for-brands\/#Key_Takeaways\" >Key Takeaways<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Speakers\"><\/span><strong>The Speakers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/berniewong.net\/wp-content\/uploads\/2022\/05\/BEN42801-1024x683.jpg\" alt=\"Four speakers posing together after a short video marketing event\" class=\"wp-image-4884\" srcset=\"https:\/\/berniewong.net\/wp-content\/uploads\/2022\/05\/BEN42801-1024x683.jpg 1024w, https:\/\/berniewong.net\/wp-content\/uploads\/2022\/05\/BEN42801-300x200.jpg 300w, https:\/\/berniewong.net\/wp-content\/uploads\/2022\/05\/BEN42801-768x512.jpg 768w, https:\/\/berniewong.net\/wp-content\/uploads\/2022\/05\/BEN42801-1536x1024.jpg 1536w, https:\/\/berniewong.net\/wp-content\/uploads\/2022\/05\/BEN42801-2048x1365.jpg 2048w, https:\/\/berniewong.net\/wp-content\/uploads\/2022\/05\/BEN42801-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Dr. Royce Yuen, JP<\/strong> &#8211; Professor of Practice \/ CEO, MaLogic with speech topic: Telling Your Brand Story in Digital Age<\/li><li><strong>Ms. Kitty Lun<\/strong> &#8211; Head of Creative Shop, Meta with speech topic: Instagram Academy<\/li><li><strong>Dr. Flora Gu<\/strong> -Associate Professor and Associate Head, Department of Management and Marketing, Faculty of Business, Hong Kong Polytechnic University with speech topic: Influencer Marketing Effectiveness<\/li><li><strong>Mr. <a href=\"https:\/\/berniewong.net\/zh-hk\/\">Bernie Wong<\/a><\/strong> &#8211; Founder of <a href=\"https:\/\/social-stand.com\/\">Social Stand Limited<\/a> &amp; Committee of HKAIM with speech topic: &#8220;How Brands Could Leverage Short Video for <a href=\"https:\/\/berniewong.net\/zh-hk\/services\/\">Social Media Marketing<\/a> (TBC), Doctoral Research Result Sharing&#8221; and &#8220;A New Way to Win Customers on Social Media: An Examination of Storytelling Factors of Brands\u2019 Tiktok &amp; Instagram Short Videos&#8221;<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/berniewong.net\/wp-content\/uploads\/2022\/05\/BEN42814-1024x683.jpg\" alt=\"Bernie Wong posing with a guest after a short video marketing event\" class=\"wp-image-4886\" srcset=\"https:\/\/berniewong.net\/wp-content\/uploads\/2022\/05\/BEN42814-1024x683.jpg 1024w, https:\/\/berniewong.net\/wp-content\/uploads\/2022\/05\/BEN42814-300x200.jpg 300w, https:\/\/berniewong.net\/wp-content\/uploads\/2022\/05\/BEN42814-768x512.jpg 768w, https:\/\/berniewong.net\/wp-content\/uploads\/2022\/05\/BEN42814-1536x1024.jpg 1536w, https:\/\/berniewong.net\/wp-content\/uploads\/2022\/05\/BEN42814-2048x1365.jpg 2048w, https:\/\/berniewong.net\/wp-content\/uploads\/2022\/05\/BEN42814-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span><strong>Key Takeaways<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Increasing influencer marketing efforts (or spending) can enhance consumer engagement.<\/li><li>Firms can boost their effectiveness by selecting bigger, more original, yet moderately active influencers and making the sponsorship more salient.&nbsp;<\/li><li>Firms may have overspent on promoting new vs. existing products, resulting in sub-optimal effectiveness.<\/li><\/ul>","protected":false},"excerpt":{"rendered":"<p>Social media platforms have welcomed short video compilations (short Video). Short clips from TikTok, Instagram Reels, and YouTube Shorts were launched worldwide. Short film ads have also become an integral part of the branding strategy.\u00a0 The Hong Kong Association of Interactive Marketing (HKAIM), via its Project Manager Ester Yip, hosted a webinar on \u201cShort Video [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4877,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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