{"id":4925,"date":"2022-08-18T09:26:34","date_gmt":"2022-08-18T01:26:34","guid":{"rendered":"https:\/\/berniewong.net\/?p=4925"},"modified":"2026-09-29T18:12:16","modified_gmt":"2026-09-29T10:12:16","slug":"hong-kong-wordpress-meetup-67-creating-an-endless-brand-content-marketing-theme-by-bernie-wong","status":"publish","type":"post","link":"https:\/\/berniewong.net\/zh-hk\/hong-kong-wordpress-meetup-67-creating-an-endless-brand-content-marketing-theme-by-bernie-wong\/","title":{"rendered":"Hong Kong WordPress Meetup #67: Creating an Endless Brand Content Marketing Theme by Bernie Wong"},"content":{"rendered":"<div class=\"saswp-faq-block-section\"><ol style=\"list-style-type:none\"><li style=\"list-style-type: none\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/berniewong.net\/zh-hk\/hong-kong-wordpress-meetup-67-creating-an-endless-brand-content-marketing-theme-by-bernie-wong\/#Bernie_Wong\" >Bernie Wong<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/berniewong.net\/zh-hk\/hong-kong-wordpress-meetup-67-creating-an-endless-brand-content-marketing-theme-by-bernie-wong\/#Speaker_Bio\" >Speaker Bio<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"\"><span class=\"ez-toc-section\" id=\"Bernie_Wong\"><\/span>Bernie Wong<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"saswp-faq-answer-text\">Last 16 August 2022, Bernie Wong hosted an online conference via ZOOM, covering WordPress core, plugins, themes, and related topics. The event language used was Cantonese. For 1 hour (11:00 AM to 12:00 PM), Bernie facilitated a Q&amp;A, helpdesk, and talk, followed by a general discussion about how to tell a <a href=\"https:\/\/berniewong.net\/zh-hk\/storytelling-training-hong-kong\/\">brand story<\/a>. These include the creation of four categories of content and the two major directions of the brand story. With the Hong Kong WordPress User Meetup #67 by Bernie Wong, you can create an endless stream of branded content marketing themes.<\/p><li style=\"list-style-type: none\"><h2 class=\"\"><span class=\"ez-toc-section\" id=\"Speaker_Bio\"><\/span><strong>Speaker Bio<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"saswp-faq-answer-text\"><strong>Bernie Wong<\/strong> is a creative digital and <a href=\"https:\/\/berniewong.net\/zh-hk\/services\/\">\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7<\/a> professional who has worked with Fortune 500 brands such as Starbucks, GAP, Adidas, Disney, and Marks &amp; Spencer, serving as the Founder of Social Stand Limited and helping clients tell their stories, engage with their audiences, and unleash the power of their brands.<br><br>He focuses on online and social media marketing and advertising initiatives.<br><br>He is an in-demand speaker, lecturer, radio program host, and columnist who brings to the table 15 years of professional experience and an aptitude for leading seminars and workshops.<\/p><\/ul><\/div>\n\n\n<p class=\"wp-block-paragraph\">Read more details about the conference <a href=\"https:\/\/www.meetup.com\/hong-kong-wordpress-meetup\/events\/287415070?utm_medium=referral&amp;utm_campaign=share-btn_savedevents_share_modal&amp;utm_source=link\">here<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Original post: <a href=\"https:\/\/social-stand.com\/hong-kong-wordpress-meetup-67-creating-an-endless-brand-content-marketing-theme-by-bernie-wong\/\">https:\/\/social-stand.com\/hong-kong-wordpress-meetup-67-creating-an-endless-brand-content-marketing-theme-by-bernie-wong\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">#meetup advertising #content marketing hk #wordpress hong kong #hk content marketing<\/p>","protected":false},"excerpt":{"rendered":"<p>Read more details about the conference here. Original post: https:\/\/social-stand.com\/hong-kong-wordpress-meetup-67-creating-an-endless-brand-content-marketing-theme-by-bernie-wong\/ #meetup advertising #content marketing hk #wordpress hong kong #hk content marketing<\/p>","protected":false},"author":1,"featured_media":4926,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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