{"id":4929,"date":"2022-08-18T09:57:30","date_gmt":"2022-08-18T01:57:30","guid":{"rendered":"https:\/\/berniewong.net\/?p=4929"},"modified":"2026-09-29T16:34:19","modified_gmt":"2026-09-29T08:34:19","slug":"digital-marketing-power-up-series-session-1-power-of-social-media-content-marketing","status":"publish","type":"post","link":"https:\/\/berniewong.net\/zh-hk\/digital-marketing-power-up-series-session-1-power-of-social-media-content-marketing\/","title":{"rendered":"Digital Marketing Power-Up Series (Session 1) &#8211; Power of Social Media Content Marketing"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Do you want to create irresistible content for brands? Bernie Wong will conduct a <a href=\"https:\/\/berniewong.net\/zh-hk\/\">\u6578\u78bc\u71df\u92b7<\/a> power-up series of workshops on behalf of The Hong Kong General Chamber of Commerce (<a href=\"https:\/\/www.chamber.org.hk\/\">HKGCC<\/a>). It is the first in a digital marketing masterclass series. There are five lessons in this series designed to teach students practical digital marketing skills. All workshops will be conducted in Cantonese at the Chamber Theatre 22\/F United Centre, 95 Queensway,\u00a0Hong Kong. Ticket prices are HK$850 for members and HK$1050 for non-members.<\/p>\n\n\n<div class=\"saswp-faq-block-section\"><ol style=\"list-style-type:none\"><li style=\"list-style-type: none\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/berniewong.net\/zh-hk\/digital-marketing-power-up-series-session-1-power-of-social-media-content-marketing\/#Target_Audience\" >Target Audience:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/berniewong.net\/zh-hk\/digital-marketing-power-up-series-session-1-power-of-social-media-content-marketing\/#Session_1_%E2%80%93_Power_Of_Social_Media_Marketing\" >Session 1 \u2013 Power Of Social Media Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/berniewong.net\/zh-hk\/digital-marketing-power-up-series-session-1-power-of-social-media-content-marketing\/#Syllabus\" >Syllabus:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/berniewong.net\/zh-hk\/digital-marketing-power-up-series-session-1-power-of-social-media-content-marketing\/#Session_2_%E2%80%93_Live_Streaming_and_Video_Marketing_Creating_Professional_Branded_Videos_to_Meet_New_Audience_Expectations\" >Session 2 \u2013 Live Streaming and Video Marketing: Creating Professional Branded Videos to Meet New Audience Expectations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/berniewong.net\/zh-hk\/digital-marketing-power-up-series-session-1-power-of-social-media-content-marketing\/#Session_3_%E2%80%93_Instagram_Marketing_Creating_Attractiveness_Eyeballs_Brand_Content\" >Session 3 \u2013 Instagram Marketing: Creating Attractiveness Eyeball&#8217;s Brand Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/berniewong.net\/zh-hk\/digital-marketing-power-up-series-session-1-power-of-social-media-content-marketing\/#Session_4_%E2%80%93_Big_Trends_in_Brand_Marketing_The_Application_of_AI_Metaverse_and_Web_30\" >Session 4 \u2013 Big Trends in Brand Marketing: The Application of AI, Metaverse, and Web 3.0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/berniewong.net\/zh-hk\/digital-marketing-power-up-series-session-1-power-of-social-media-content-marketing\/#Session_5_%E2%80%93_Storytelling_Marketing_Creating_Moving_Brand_Stories\" >Session 5 \u2013 Storytelling Marketing: Creating Moving Brand Stories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/berniewong.net\/zh-hk\/digital-marketing-power-up-series-session-1-power-of-social-media-content-marketing\/#Speaker_Bio\" >Speaker Bio<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"\"><span class=\"ez-toc-section\" id=\"Target_Audience\"><\/span><strong>Target Audience:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"saswp-faq-answer-text\">&#8211; Business executives<br>&#8211; Marketers working in brand management, digital marketing, marketing communications, product or service innovation<\/p><li style=\"list-style-type: none\"><h2 class=\"\"><span class=\"ez-toc-section\" id=\"Session_1_%E2%80%93_Power_Of_Social_Media_Marketing\"><\/span><strong>Session 1 \u2013 Power Of Social Media Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"saswp-faq-answer-text\">Date: 24 August 2022 (Wednesday) \/ Time: 9:30 AM to 12:30 PM<br><br>In today&#8217;s era of the digital pandemic, social media is ubiquitous and has a profound impact on our lives. Many companies are now using online social media to distribute company and product information and reach current and potential customers in a virtual electronic world. This workshop is designed to teach marketing practitioners the skills of distributing branded content on social media, increasing your brand&#8217;s social media following, and thus increasing sales.<\/p><\/ul><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Syllabus\"><\/span><em>Syllabus<\/em>:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Should You Hype Your Brand Online?<\/li><li>Unpopular <a href=\"https:\/\/berniewong.net\/zh-hk\/bernie-wong-on-social-media-marketing-level-up-series-social-media-marketing-next\/\">Social Media Content<\/a> on Facebook<\/li><li>Ways to Discover Customer Preferences<\/li><li>&#8220;Selling But Not Selling&#8221; Marketing Techniques<\/li><li>Viral Marketing<\/li><li>Example Sharing<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Session_2_%E2%80%93_Live_Streaming_and_Video_Marketing_Creating_Professional_Branded_Videos_to_Meet_New_Audience_Expectations\"><\/span><strong>Session 2 \u2013 Live Streaming and Video Marketing: Creating Professional Branded Videos to Meet New Audience Expectations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Date: 30 August 2022 (Tuesday) \/ Time: 2:30pm to 5:30pm<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Session_3_%E2%80%93_Instagram_Marketing_Creating_Attractiveness_Eyeballs_Brand_Content\"><\/span><strong>Session 3 \u2013 Instagram Marketing: Creating Attractiveness Eyeball&#8217;s Brand Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Date: 06 September 2022 (Tuesday) \/ Time: 9:30am to 12:30pm<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Session_4_%E2%80%93_Big_Trends_in_Brand_Marketing_The_Application_of_AI_Metaverse_and_Web_30\"><\/span><strong>Session 4 \u2013 Big Trends in Brand Marketing: The Application of AI, Metaverse, and Web 3.0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Date: 11 October 2022 (Tuesday) \/ Time: 9:30 am to 12:30 pm<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Session_5_%E2%80%93_Storytelling_Marketing_Creating_Moving_Brand_Stories\"><\/span><strong>Session 5 \u2013 Storytelling Marketing: Creating Moving Brand Stories<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Date: 26 October 2022 (Tuesday) \/ Time: 2:30 pm to 5:30 pm<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Speaker_Bio\"><\/span><strong>Speaker Bio<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bernie Wong is a creative digital and <a href=\"https:\/\/berniewong.net\/zh-hk\/services\/\">\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7<\/a> professional who has worked with Fortune 500 brands such as Starbucks, GAP, Adidas, Disney, and Marks &amp; Spencer, serving as the Founder of Social Stand Limited and helping clients tell their stories, engage with their audiences, and unleash the power of their brands. He focuses on online and social media marketing and advertising initiatives. He is an in-demand speaker, lecturer, radio program host, and columnist who brings to the table 15 years of professional experience and an aptitude for leading seminars and workshops.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Secure your slot through<strong> <a href=\"https:\/\/www.chamber.org.hk\/en\/events\/whatson_detail.aspx?e_code=W220824TD\">this link<\/a>!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Original post: <a href=\"https:\/\/social-stand.com\/digital-marketing-power-up-series-session-1-power-of-social-media-content-marketing\/\">https:\/\/social-stand.com\/digital-marketing-power-up-series-session-1-power-of-social-media-content-marketing\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">#power up your social media #power of content marketing #digital marketing series #power branding media<\/p>","protected":false},"excerpt":{"rendered":"<p>Do you want to create irresistible content for brands? Bernie Wong will conduct a digital marketing power-up series of workshops on behalf of The Hong Kong General Chamber of Commerce (HKGCC). It is the first in a digital marketing masterclass series. There are five lessons in this series designed to teach students practical digital marketing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4930,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[490,62,61,27,166],"tags":[249,366,617,332,493,223,320,618,169,619],"class_list":["post-4929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bernie-wong","category-content-marketing","category-digital-marketing","category-social-media","category-social-stand","tag-bernie-wong","tag-brand-marketing","tag-digital-marketing-power-up-series","tag-event","tag-hkgcc","tag-instagram-marketing","tag-live-streaming","tag-power-of-social-media-marketing","tag-social-stand","tag-storytelling-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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