{"id":5124,"date":"2026-06-04T07:33:30","date_gmt":"2026-06-03T23:33:30","guid":{"rendered":"https:\/\/berniewong.net\/?p=5124"},"modified":"2026-06-04T07:33:58","modified_gmt":"2026-06-03T23:33:58","slug":"facebook%e5%ae%a3%e5%82%b3%e6%8a%80%e5%b7%a7","status":"publish","type":"post","link":"https:\/\/berniewong.net\/zh-hk\/facebook%e5%ae%a3%e5%82%b3%e6%8a%80%e5%b7%a7\/","title":{"rendered":"Facebook\u5ba3\u50b3\u6280\u5de7 \uff1a\u9999\u6e2f\u4e2d\u5c0f\u4f01\u7531\u96f6\u958b\u59cb\u5b8c\u6574\u6559\u5b78"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Facebook\u5ba3\u50b3\u662f\u6307\u900f\u904eFacebook Page\u7684\u514d\u8cbb\u6709\u6a5f\u5167\u5bb9\u53ca\u4ed8\u8cbb\u5ee3\u544a\u63a8\u5ee3\u696d\u52d9\uff0c\u662f\u9999\u6e2f\u4e2d\u5c0f\u4f01\u696d\u89f8\u53ca30\u6b72\u4ee5\u4e0a\u5ba2\u7fa4\u6210\u672c\u6548\u76ca\u6700\u9ad8\u7684\u6578\u78bc\u884c\u92b7\u6e20\u9053\u4e4b\u4e00\u3002<\/strong>\u5118\u7ba1\u6709\u4eba\u8aaaFacebook\u5df2\u904e\u6642\uff0c\u4f46\u5176\u5728\u9999\u6e2f\u7684\u666e\u53ca\u7387\u4ecd\u905472%\uff0c\u6708\u6d3b\u8e8d\u7528\u6236\u8d85\u904e430\u842c\u3002\u5c0d\u672c\u5730\u670d\u52d9\u696d\u3001\u9910\u98f2\u696d\u53caB2B\u4f01\u696d\u800c\u8a00\uff0cFacebook\u4ecd\u662f\u4e0d\u53ef\u5ffd\u8996\u7684\u5ba3\u50b3\u5e73\u53f0\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u672c\u6587\u7531Facebook Page\u8a2d\u5b9a\u958b\u59cb\uff0c\u4e00\u6b65\u6b65\u5e36\u4f60\u4e86\u89e3\u6709\u6a5f\u5167\u5bb9\u7b56\u7565\u3001\u5ee3\u544a\u67b6\u69cb\u53ca\u5e38\u898b\u932f\u8aa4\uff0c\u6240\u6709\u5efa\u8b70\u5747\u91dd\u5c0d\u9999\u6e2f\u5e02\u5834\u5be6\u6cc1\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/berniewong.net\/zh-hk\/facebook%e5%ae%a3%e5%82%b3%e6%8a%80%e5%b7%a7\/#Facebook_Page%E8%A8%AD%E5%AE%9A5%E5%80%8B%E9%97%9C%E9%8D%B5\" >Facebook Page\u8a2d\u5b9a5\u500b\u95dc\u9375<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/berniewong.net\/zh-hk\/facebook%e5%ae%a3%e5%82%b3%e6%8a%80%e5%b7%a7\/#%E6%9C%89%E6%A9%9F%E5%85%A7%E5%AE%B9%E7%AD%96%E7%95%A5\" >\u6709\u6a5f\u5167\u5bb9\u7b56\u7565<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/berniewong.net\/zh-hk\/facebook%e5%ae%a3%e5%82%b3%e6%8a%80%e5%b7%a7\/#%E6%9C%80%E6%9C%89%E6%95%88%E7%9A%84Facebook%E5%85%A7%E5%AE%B9%E9%A1%9E%E5%9E%8B%EF%BC%88%E6%8C%89%E8%A7%B8%E5%8F%8A%E7%8E%87%E6%8E%92%E5%BA%8F%EF%BC%89\" >\u6700\u6709\u6548\u7684Facebook\u5167\u5bb9\u985e\u578b\uff08\u6309\u89f8\u53ca\u7387\u6392\u5e8f\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/berniewong.net\/zh-hk\/facebook%e5%ae%a3%e5%82%b3%e6%8a%80%e5%b7%a7\/#%E6%9C%80%E4%BD%B3%E7%99%BC%E5%B8%83%E6%99%82%E9%96%93%EF%BC%88%E9%A6%99%E6%B8%AF%EF%BC%89\" >\u6700\u4f73\u767c\u5e03\u6642\u9593\uff08\u9999\u6e2f\uff09<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/berniewong.net\/zh-hk\/facebook%e5%ae%a3%e5%82%b3%e6%8a%80%e5%b7%a7\/#Facebook%E5%BB%A3%E5%91%8A%E5%85%A5%E9%96%80\" >Facebook\u5ee3\u544a\u5165\u9580<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/berniewong.net\/zh-hk\/facebook%e5%ae%a3%e5%82%b3%e6%8a%80%e5%b7%a7\/#%E5%BB%A3%E5%91%8A%E6%9E%B6%E6%A7%8B%EF%BC%9A%E4%B8%89%E5%80%8B%E5%B1%A4%E6%AC%A1\" >\u5ee3\u544a\u67b6\u69cb\uff1a\u4e09\u500b\u5c64\u6b21<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/berniewong.net\/zh-hk\/facebook%e5%ae%a3%e5%82%b3%e6%8a%80%e5%b7%a7\/#%E5%8F%97%E7%9C%BE%E5%AE%9A%E5%90%91%E4%B8%89%E7%A8%AE%E6%96%B9%E5%BC%8F\" >\u53d7\u773e\u5b9a\u5411\u4e09\u7a2e\u65b9\u5f0f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/berniewong.net\/zh-hk\/facebook%e5%ae%a3%e5%82%b3%e6%8a%80%e5%b7%a7\/#%E5%BB%A3%E5%91%8A%E5%89%B5%E6%84%8F%E6%98%AF%E6%88%90%E6%95%97%E9%97%9C%E9%8D%B5\" >\u5ee3\u544a\u5275\u610f\u662f\u6210\u6557\u95dc\u9375<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/berniewong.net\/zh-hk\/facebook%e5%ae%a3%e5%82%b3%e6%8a%80%e5%b7%a7\/#%E5%86%8D%E8%A1%8C%E9%8A%B7%EF%BC%88Retargeting%EF%BC%89%EF%BC%9A%E6%9C%80%E8%A2%AB%E5%BF%BD%E8%A6%96%E7%9A%84%E5%BB%A3%E5%91%8A%E6%8A%80%E5%B7%A7\" >\u518d\u884c\u92b7\uff08Retargeting\uff09\uff1a\u6700\u88ab\u5ffd\u8996\u7684\u5ee3\u544a\u6280\u5de7<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/berniewong.net\/zh-hk\/facebook%e5%ae%a3%e5%82%b3%e6%8a%80%e5%b7%a7\/#Facebook%E7%BE%A4%E7%B5%84%E7%9A%84%E5%AE%A3%E5%82%B3%E5%8A%9B%E9%87%8F\" >Facebook\u7fa4\u7d44\u7684\u5ba3\u50b3\u529b\u91cf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/berniewong.net\/zh-hk\/facebook%e5%ae%a3%e5%82%b3%e6%8a%80%e5%b7%a7\/#5%E5%80%8BFacebook%E5%AE%A3%E5%82%B3%E5%B8%B8%E8%A6%8B%E9%8C%AF%E8%AA%A4\" >5\u500bFacebook\u5ba3\u50b3\u5e38\u898b\u932f\u8aa4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/berniewong.net\/zh-hk\/facebook%e5%ae%a3%e5%82%b3%e6%8a%80%e5%b7%a7\/#%E5%B8%B8%E8%A6%8B%E5%95%8F%E9%A1%8C\" >\u5e38\u898b\u554f\u984c<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/berniewong.net\/zh-hk\/facebook%e5%ae%a3%e5%82%b3%e6%8a%80%e5%b7%a7\/#Facebook%E5%AE%A3%E5%82%B3%E4%BF%82%E5%92%AA%E4%BB%B2%E6%9C%89%E7%94%A8%EF%BC%9F\" >Facebook\u5ba3\u50b3\u4fc2\u54aa\u4ef2\u6709\u7528\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/berniewong.net\/zh-hk\/facebook%e5%ae%a3%e5%82%b3%e6%8a%80%e5%b7%a7\/#Facebook_Page%E8%A6%81%E5%B9%BE%E5%A4%9A%E7%B2%89%E7%B5%B2%E5%85%88%E5%A4%A0%EF%BC%9F\" >Facebook Page\u8981\u5e7e\u591a\u7c89\u7d72\u5148\u5920\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/berniewong.net\/zh-hk\/facebook%e5%ae%a3%e5%82%b3%e6%8a%80%e5%b7%a7\/#Facebook%E5%BB%A3%E5%91%8A%E6%9C%80%E5%B0%91%E8%A6%81%E5%B9%BE%E5%A4%9A%E9%A0%90%E7%AE%97%EF%BC%9F\" >Facebook\u5ee3\u544a\u6700\u5c11\u8981\u5e7e\u591a\u9810\u7b97\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/berniewong.net\/zh-hk\/facebook%e5%ae%a3%e5%82%b3%e6%8a%80%e5%b7%a7\/#Facebook%E5%BB%A3%E5%91%8A%E5%90%8CGoogle%E5%BB%A3%E5%91%8A%E6%9C%89%E5%92%A9%E5%88%86%E5%88%A5%EF%BC%9F\" >Facebook\u5ee3\u544a\u540cGoogle\u5ee3\u544a\u6709\u54a9\u5206\u5225\uff1f<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facebook_Page%E8%A8%AD%E5%AE%9A5%E5%80%8B%E9%97%9C%E9%8D%B5\"><\/span>Facebook Page\u8a2d\u5b9a5\u500b\u95dc\u9375<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f88\u591a\u4f01\u696d\u5ffd\u7565Page\u7684\u57fa\u672c\u8a2d\u5b9a\uff0c\u7d50\u679c\u7b2c\u4e00\u5370\u8c61\u5c31\u8f38\u4e86\u3002\u4ee5\u4e0b5\u9ede\u76f4\u63a5\u5f71\u97ff\u4f60\u7684SEO\u548c\u7528\u6236\u4fe1\u4efb\u5ea6\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u7528\u6236\u540d\uff08Username\uff09\uff1a<\/strong>\u8a2d\u5b9a\u7c21\u77ed\u6613\u8a18\u7684\u7528\u6236\u540d\uff0c\u4f8b\u5982 @bernie.wong.hk\uff0c\u8b93\u4eba\u53ef\u4ee5\u76f4\u63a5\u641c\u5c0b\u5230\u4f60\u3002\u9032\u5165 Page \u8a2d\u5b9a \u2192 \u7528\u6236\u540d \u4fee\u6539\u3002<\/li>\n\n\n\n<li><strong>\u95dc\u65bc\uff08About\uff09\u6b04\u4f4d\uff1a<\/strong>\u5728\u300c\u7c21\u4ecb\u300d\u6b04\u4f4d\u6e05\u695a\u63cf\u8ff0\u4f60\u7684\u696d\u52d9\u548c\u670d\u52d9\uff0c\u4e26\u52a0\u5165\u4f60\u7684\u7db2\u7ad9URL\u548cWhatsApp\u865f\u78bc\u3002\u9019\u500b\u6b04\u4f4d\u6703\u88abGoogle\u6293\u53d6\uff0c\u5c0dSEO\u6709\u5e6b\u52a9\u3002<\/li>\n\n\n\n<li><strong>\u5c01\u9762\u7167\u7247\uff08Cover Photo\uff09\uff1a<\/strong>\u5c3a\u5bf8820\u00d7312\u50cf\u7d20\uff0c\u52a0\u5165\u4f60\u7684\u6838\u5fc3\u670d\u52d9\u8a0a\u606f\u548c\u806f\u7d61\u65b9\u5f0f\u3002\u5c01\u9762\u7167\u7247\u662f\u8a2a\u5ba2\u9032\u5165Page\u7684\u7b2c\u4e00\u773c\uff0c\u8981\u6e05\u6670\u50b3\u9054\u4f60\u505a\u4ec0\u9ebc\u3002<\/li>\n\n\n\n<li><strong>\u884c\u52d5\u547c\u7c72\u6309\u9215\uff08CTA Button\uff09\uff1a<\/strong>\u6839\u64da\u696d\u52d9\u76ee\u6a19\u9078\u64c7\u6700\u5408\u9069\u7684\u6309\u9215\uff1a\u300c\u7acb\u5373\u806f\u7d61\u300d\uff08WhatsApp\uff09\u3001\u300c\u9810\u7d04\u300d\uff08\u670d\u52d9\u696d\uff09\u6216\u300c\u8cfc\u7269\u300d\uff08\u7db2\u5e97\uff09\u3002<\/li>\n\n\n\n<li><strong>\u958b\u653e\u6642\u9593\u548c\u56de\u8986\u901f\u5ea6\uff1a<\/strong>\u8a2d\u5b9a\u6b63\u78ba\u7684\u71df\u696d\u6642\u9593\uff0c\u4e26\u78ba\u4fdd\u8a0a\u606f\u56de\u8986\u6642\u9593\u57281\u5c0f\u6642\u5167\u3002Facebook\u6703\u986f\u793a\u4f60\u7684\u5e73\u5747\u56de\u8986\u6642\u9593\uff0c\u56de\u8986\u6162\u7684Page\u6703\u5931\u53bb\u300c\u5373\u6642\u56de\u8986\u300d\u5fbd\u7ae0\uff0c\u76f4\u63a5\u5f71\u97ff\u7528\u6236\u4fe1\u4efb\u3002<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%9C%89%E6%A9%9F%E5%85%A7%E5%AE%B9%E7%AD%96%E7%95%A5\"><\/span>\u6709\u6a5f\u5167\u5bb9\u7b56\u7565<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u73fe\u5be6\u662f\uff1aFacebook\u6709\u6a5f\u89f8\u53ca\u7387\u5728\u904e\u53bb10\u5e74\u6301\u7e8c\u4e0b\u964d\uff0c\u76ee\u524d\u5e73\u5747\u53ea\u67095\u20136%\u3002\u4f46\u9019\u4e0d\u4ee3\u8868\u6709\u6a5f\u5167\u5bb9\u7121\u7528\u2014\u2014\u5b83\u4ecd\u7136\u662f\u5efa\u7acb\u54c1\u724c\u771f\u5be6\u6027\u548c\u7c89\u7d72\u4fe1\u4efb\u7684\u57fa\u790e\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%9C%80%E6%9C%89%E6%95%88%E7%9A%84Facebook%E5%85%A7%E5%AE%B9%E9%A1%9E%E5%9E%8B%EF%BC%88%E6%8C%89%E8%A7%B8%E5%8F%8A%E7%8E%87%E6%8E%92%E5%BA%8F%EF%BC%89\"><\/span>\u6700\u6709\u6548\u7684Facebook\u5167\u5bb9\u985e\u578b\uff08\u6309\u89f8\u53ca\u7387\u6392\u5e8f\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">\u5167\u5bb9\u985e\u578b<\/th><th class=\"has-text-align-left\" data-align=\"left\">\u76f8\u5c0d\u89f8\u53ca\u7387<\/th><th class=\"has-text-align-left\" data-align=\"left\">\u5099\u6ce8<\/th><\/tr><\/thead><tbody><tr><td>Facebook Reels\uff08\u77ed\u5f71\u7247\uff09<\/td><td>\u6700\u9ad8 +++<\/td><td>\u6f14\u7b97\u6cd5\u5927\u529b\u63a8\u5ee3\uff0c\u5efa\u8b70\u6bcf\u9031\u81f3\u5c111\u689d<\/td><\/tr><tr><td>Facebook\u76f4\u64ad\uff08Live\uff09<\/td><td>\u9ad8 ++<\/td><td>\u76f4\u64ad\u671f\u9593\u89f8\u53ca\u7387\u6bd4\u666e\u901a\u5e16\u6587\u9ad86\u500d<\/td><\/tr><tr><td>\u5716\u7247+\u6587\u5b57\u5e16\u6587<\/td><td>\u4e2d +<\/td><td>\u4ecd\u7136\u6709\u6548\uff0c\u5c24\u5176\u662f\u6709\u60c5\u611f\u5171\u9cf4\u7684\u5167\u5bb9<\/td><\/tr><tr><td>\u7d14\u6587\u5b57\u5e16\u6587<\/td><td>\u4e2d +<\/td><td>\u500b\u4eba\u5e33\u865f\u6548\u679c\u6bd4Page\u597d\uff0c\u9069\u5408\u500b\u4eba\u54c1\u724c<\/td><\/tr><tr><td>\u7d14\u5916\u90e8\u9023\u7d50\u5e16\u6587<\/td><td>\u4f4e \u2013<\/td><td>Facebook\u58d3\u5236\u5916\u90e8\u9023\u7d50\u89f8\u53ca\uff0c\u6539\u7528\u7559\u8a00\u653e\u9023\u7d50<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u4e00\u500b\u5be6\u7528\u6280\u5de7\uff1a<\/strong>\u767c\u5e03\u542b\u5916\u90e8\u9023\u7d50\u7684\u5e16\u6587\u6642\uff0c\u4e0d\u8981\u628a\u9023\u7d50\u76f4\u63a5\u653e\u5728\u5e16\u6587\u5167\u5bb9\uff0c\u800c\u662f\u5728\u5e16\u6587\u6b63\u6587\u5148\u767c\u5e03\uff0c\u7136\u5f8c\u5728\u8a55\u8ad6\u5340\u88dc\u4e0a\u9023\u7d50\u3002\u9019\u500b\u5c0f\u6280\u5de7\u53ef\u4ee5\u63d0\u5347\u6709\u6a5f\u89f8\u53ca\u7387\u7d0420\u201330%\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%9C%80%E4%BD%B3%E7%99%BC%E5%B8%83%E6%99%82%E9%96%93%EF%BC%88%E9%A6%99%E6%B8%AF%EF%BC%89\"><\/span>\u6700\u4f73\u767c\u5e03\u6642\u9593\uff08\u9999\u6e2f\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6839\u64daHootsuite 2025\u5e74\u5831\u544a\uff0c\u9999\u6e2fFacebook\u7528\u6236\u6700\u6d3b\u8e8d\u6642\u6bb5\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e73\u65e5\uff1a\u65e9\u4e0a7\u20139\u6642\u3001\u4e0b\u534812\u20132\u6642\u3001\u665a\u4e0a8\u201310\u6642<\/li>\n\n\n\n<li>\u6700\u9ad8\u4e92\u52d5\u65e5\uff1a\u9031\u56db\u3001\u9031\u4e94\u3001\u9031\u516d<\/li>\n\n\n\n<li>\u6700\u4f4e\u4e92\u52d5\u65e5\uff1a\u9031\u4e00\u65e9\u4e0a\uff08\u907f\u514d\u5728\u6b64\u6642\u767c\u5e03\u91cd\u8981\u5167\u5bb9\uff09<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facebook%E5%BB%A3%E5%91%8A%E5%85%A5%E9%96%80\"><\/span>Facebook\u5ee3\u544a\u5165\u9580<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook\u5ee3\u544a\u7684\u5a01\u529b\u5728\u65bc\u7cbe\u6e96\u5b9a\u5411\u3002\u4f60\u53ef\u4ee5\u8a2d\u5b9a\u5ee3\u544a\u53ea\u986f\u793a\u7d66\u300c\u4f4f\u5728\u9999\u6e2f\u300125\u201345\u6b72\u3001\u5c0d\u745c\u4f3d\u611f\u8208\u8da3\u3001\u6700\u8fd1\u641c\u5c0b\u904e\u5065\u8eab\u8ab2\u7a0b\u300d\u7684\u4eba\u3002\u9019\u7a2e\u7cbe\u6e96\u5ea6\u662f\u50b3\u7d71\u5ee3\u544a\u7121\u6cd5\u505a\u5230\u7684\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%BB%A3%E5%91%8A%E6%9E%B6%E6%A7%8B%EF%BC%9A%E4%B8%89%E5%80%8B%E5%B1%A4%E6%AC%A1\"><\/span>\u5ee3\u544a\u67b6\u69cb\uff1a\u4e09\u500b\u5c64\u6b21<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7406\u89e3Facebook\u5ee3\u544a\u7684\u4e09\u5c64\u67b6\u69cb\u662f\u5165\u9580\u95dc\u9375\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u5ee3\u544a\u7cfb\u5217\uff08Campaign\uff09\uff1a<\/strong>\u8a2d\u5b9a\u5ee3\u544a\u76ee\u6a19\uff08\u89f8\u53ca\u7387\u3001\u6d41\u91cf\u3001\u8f49\u63db\u7387\uff09<\/li>\n\n\n\n<li><strong>\u5ee3\u544a\u7d44\uff08Ad Set\uff09\uff1a<\/strong>\u8a2d\u5b9a\u53d7\u773e\u3001\u9810\u7b97\u3001\u6392\u671f\u3001\u4f4d\u7f6e<\/li>\n\n\n\n<li><strong>\u5ee3\u544a\uff08Ad\uff09\uff1a<\/strong>\u8a2d\u8a08\u5ee3\u544a\u5275\u610f\uff08\u5716\u7247\u3001\u5f71\u7247\u3001\u6587\u6848\uff09<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%8F%97%E7%9C%BE%E5%AE%9A%E5%90%91%E4%B8%89%E7%A8%AE%E6%96%B9%E5%BC%8F\"><\/span>\u53d7\u773e\u5b9a\u5411\u4e09\u7a2e\u65b9\u5f0f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u6838\u5fc3\u53d7\u773e\uff08Saved Audience\uff09\uff1a<\/strong>\u6839\u64da\u4eba\u53e3\u7d71\u8a08\u3001\u8208\u8da3\u548c\u884c\u70ba\u624b\u52d5\u8a2d\u5b9a\u3002\u9069\u5408\u521d\u671f\u6e2c\u8a66\uff0c\u627e\u51fa\u54ea\u985e\u53d7\u773e\u6548\u679c\u6700\u597d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u81ea\u8a02\u53d7\u773e\uff08Custom Audience\uff09\uff1a<\/strong>\u4e0a\u50b3\u4f60\u73fe\u6709\u7684\u5ba2\u6236\u540d\u55ae\u3001\u7db2\u7ad9\u8a2a\u5ba2\uff08\u9700\u5b89\u88ddPixel\uff09\u6216Page\u4e92\u52d5\u8005\u3002\u9019\u985e\u53d7\u773e\u8f49\u63db\u7387\u6700\u9ad8\uff0c\u56e0\u70ba\u4ed6\u5011\u5df2\u5c0d\u4f60\u6709\u4e00\u5b9a\u8a8d\u8b58\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u985e\u4f3c\u53d7\u773e\uff08Lookalike Audience\uff09\uff1a<\/strong>\u6839\u64da\u4f60\u6700\u597d\u7684\u5ba2\u6236\u540d\u55ae\uff0c\u8b93Facebook\u81ea\u52d5\u627e\u51fa\u7279\u5fb5\u76f8\u4f3c\u7684\u65b0\u53d7\u773e\u3002\u901a\u5e38\u4f7f\u75281\u20133%\u7684\u76f8\u4f3c\u5ea6\uff0c\u7bc4\u570d\u8d8a\u7a84\u8d8a\u7cbe\u6e96\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%BB%A3%E5%91%8A%E5%89%B5%E6%84%8F%E6%98%AF%E6%88%90%E6%95%97%E9%97%9C%E9%8D%B5\"><\/span>\u5ee3\u544a\u5275\u610f\u662f\u6210\u6557\u95dc\u9375<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7814\u7a76\u6578\u64da\u986f\u793a\uff0c\u5ee3\u544a\u6548\u679c\u768470%\u53d6\u6c7a\u65bc\u5275\u610f\u672c\u8eab\uff0c\u800c\u975e\u5b9a\u5411\u8a2d\u5b9a\u3002\u540c\u4e00\u500b\u53d7\u773e\uff0c\u597d\u5275\u610f\u548c\u5dee\u5275\u610f\u7684\u9ede\u64ca\u7387\u53ef\u4ee5\u76f8\u5dee10\u500d\u3002\u4ee5\u4e0b\u662f\u9ad8\u6548\u5ee3\u544a\u5275\u610f\u7684\u5171\u540c\u7279\u9ede\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u524d3\u79d2\u5c31\u8981\u5438\u5f15\u6ce8\u610f\uff08\u5927\u90e8\u5206\u7528\u6236\u4e0d\u6703\u770b\u5b8c\u6574\u500b\u5ee3\u544a\uff09<\/li>\n\n\n\n<li>\u6e05\u6670\u7684\u55ae\u4e00\u8a0a\u606f\uff08\u4e0d\u8981\u540c\u6642\u8aaa3\u4ef6\u4e8b\uff09<\/li>\n\n\n\n<li>\u660e\u78ba\u7684\u884c\u52d5\u547c\u7c72\uff08\u300c\u7acb\u5373WhatsApp\u67e5\u8a62\u300d\u6bd4\u300c\u4e86\u89e3\u66f4\u591a\u300d\u8f49\u63db\u7387\u9ad8\uff09<\/li>\n\n\n\n<li>\u771f\u5be6\u611f\u52dd\u904e\u7cbe\u7f8e\u88fd\u4f5c\uff08\u7528\u6236\u81ea\u62cd\u98a8\u683c\u7684UGC\u5ee3\u544a\u5f80\u5f80\u6bd4\u7cbe\u7dfb\u5ee3\u544a\u6548\u679c\u66f4\u597d\uff09<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%86%8D%E8%A1%8C%E9%8A%B7%EF%BC%88Retargeting%EF%BC%89%EF%BC%9A%E6%9C%80%E8%A2%AB%E5%BF%BD%E8%A6%96%E7%9A%84%E5%BB%A3%E5%91%8A%E6%8A%80%E5%B7%A7\"><\/span>\u518d\u884c\u92b7\uff08Retargeting\uff09\uff1a\u6700\u88ab\u5ffd\u8996\u7684\u5ee3\u544a\u6280\u5de7<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u66fe\u700f\u89bd\u4f60\u7db2\u7ad9\u7684\u4eba\u8f49\u63db\u7387\u6bd4\u5b8c\u5168\u964c\u751f\u7684\u4eba\u9ad810\u500d\uff0c\u4f46\u5927\u591a\u6578\u4e2d\u5c0f\u4f01\u696d\u5f9e\u672a\u8a2d\u5b9a\u518d\u884c\u92b7\u5ee3\u544a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8a2d\u5b9a\u518d\u884c\u92b7\u7684\u524d\u63d0\u662f\u5b89\u88ddMeta Pixel\uff1aFacebook\u5546\u52d9\u7ba1\u7406\u5e73\u53f0 \u2192 \u4e8b\u4ef6\u7ba1\u7406\u5de5\u5177 \u2192 \u5efa\u7acbPixel \u2192 \u5b89\u88dd\u5230\u4f60\u7684\u7db2\u7ad9\uff08WordPress\u7528\u6236\u53ef\u4f7f\u7528\u300cPixelYourSite\u300d\u63d2\u4ef6\uff09\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3\u500b\u9ad8\u8f49\u63db\u7684\u518d\u884c\u92b7\u53d7\u773e\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u904e\u53bb30\u5929\u8a2a\u554f\u904e\u4f60\u7db2\u7ad9\u7684\u4eba\uff08\u6392\u9664\u5df2\u8cfc\u8cb7\u8005\uff09<\/li>\n\n\n\n<li>\u5728\u4f60Page\u4e0a\u6709\u4e92\u52d5\u4f46\u672a\u63a1\u53d6\u884c\u52d5\u7684\u4eba<\/li>\n\n\n\n<li>\u89c0\u770b\u904e\u4f60\u5f71\u724775%\u4ee5\u4e0a\u7684\u4eba\uff08\u5df2\u5c55\u793a\u9ad8\u5ea6\u8208\u8da3\uff09<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facebook%E7%BE%A4%E7%B5%84%E7%9A%84%E5%AE%A3%E5%82%B3%E5%8A%9B%E9%87%8F\"><\/span>Facebook\u7fa4\u7d44\u7684\u5ba3\u50b3\u529b\u91cf<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f88\u591a\u4eba\u5ffd\u7565\u4e86Facebook\u7fa4\u7d44\u7684\u5ba3\u50b3\u6f5b\u529b\u3002\u76f8\u6bd4Page\uff0c\u7fa4\u7d44\u5167\u5bb9\u7684\u6709\u6a5f\u89f8\u53ca\u7387\u9ad8\u51fa5\u201310\u500d\uff0c\u56e0\u70baFacebook\u6f14\u7b97\u6cd5\u512a\u5148\u986f\u793a\u7fa4\u7d44\u901a\u77e5\u7d66\u6210\u54e1\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5169\u7a2e\u5584\u7528\u7fa4\u7d44\u7684\u65b9\u5f0f\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5efa\u7acb\u81ea\u5df1\u7684\u884c\u696d\u7fa4\u7d44\uff1a<\/strong>\u4f8b\u5982\u300c\u9999\u6e2f\u7db2\u5e97\u7d93\u71df\u4ea4\u6d41\u7fa4\u300d\u3002\u4e0d\u76f4\u63a5\u8ce3\u7522\u54c1\uff0c\u800c\u662f\u63d0\u4f9b\u6709\u50f9\u503c\u7684\u8a0e\u8ad6\u7a7a\u9593\uff0c\u8b93\u4f60\u81ea\u7136\u6210\u70ba\u793e\u7fa4\u7684\u610f\u898b\u9818\u8896\u3002Bernie 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