{"id":5219,"date":"2026-03-26T15:00:00","date_gmt":"2026-03-26T07:00:00","guid":{"rendered":"https:\/\/berniewong.net\/?p=5219"},"modified":"2026-09-28T16:58:41","modified_gmt":"2026-09-28T08:58:41","slug":"ai-digital-marketing-smes-hktdc-digital-academy-2026","status":"publish","type":"post","link":"https:\/\/berniewong.net\/zh-hk\/ai-digital-marketing-smes-hktdc-digital-academy-2026\/","title":{"rendered":"AI and Digital Marketing for SMEs at HKTDC Digital Academy"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Hong Kong SMEs are exploring new markets at a time when artificial intelligence, customer data and digital platforms are rapidly changing how businesses identify and reach overseas buyers.<\/p>\n\n<p class=\"wp-block-paragraph\">On 26 March 2026, <a href=\"https:\/\/berniewong.net\/zh-hk\/about\/\">\u9ec3\u555f\u4eae\u535a\u58eb<\/a> joined the HKTDC Digital Academy\u2019s <strong>SME Go Global Masterclass 2026<\/strong> at the Hong Kong Convention and Exhibition Centre SME Centre. The two-hour Cantonese programme brought together specialists in AI marketing, international data, logistics, fintech and business finance.<\/p>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/berniewong.net\/zh-hk\/ai-digital-marketing-smes-hktdc-digital-academy-2026\/#Practical_AI_for_SME_market_development\" >Practical AI for SME market development<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/berniewong.net\/zh-hk\/ai-digital-marketing-smes-hktdc-digital-academy-2026\/#AI_supports_strategy_it_does_not_replace_it\" >AI supports strategy; it does not replace it<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/berniewong.net\/zh-hk\/ai-digital-marketing-smes-hktdc-digital-academy-2026\/#Digital_marketing_and_AI_training_for_Hong_Kong_organisations\" >Digital marketing and AI training for Hong Kong organisations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/berniewong.net\/zh-hk\/ai-digital-marketing-smes-hktdc-digital-academy-2026\/#Event_information\" >Event information<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Practical_AI_for_SME_market_development\"><\/span>Practical AI for SME market development<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Dr Wong\u2019s contribution focused on the AI and digital-marketing opportunities most relevant to SMEs seeking international growth. Key areas included:<\/p>\n\n<ul class=\"wp-block-list\"><li>Important AI trends affecting SME international expansion in 2026<\/li><li>Using AI to support overseas-buyer and market research<\/li><li>Turning fragmented market information into clearer customer insights<\/li><li>Connecting AI research with digital content and social media communication<\/li><li>Maintaining human judgement when evaluating AI-generated recommendations<\/li><\/ul>\n\n<p class=\"wp-block-paragraph\">The wider masterclass also examined international market data, cross-border logistics, cash-flow planning, financing and new developments in cross-border financial technology. Together, these perspectives gave participating SMEs a broader view of the capabilities required for international expansion.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AI_supports_strategy_it_does_not_replace_it\"><\/span>AI supports strategy; it does not replace it<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">For SMEs, the appeal of AI often begins with speed. However, faster content or research does not automatically produce a stronger market strategy. Businesses still need to identify the right audience, validate the information, clarify their positioning and communicate a persuasive reason to choose them.<\/p>\n\n<p class=\"wp-block-paragraph\">Dr Wong\u2019s approach connects AI with established digital-marketing principles, including customer understanding, branding, content strategy, storytelling and social media marketing. This helps teams apply new technology without abandoning the strategic foundations that already support sustainable growth.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Digital_marketing_and_AI_training_for_Hong_Kong_organisations\"><\/span>Digital marketing and AI training for Hong Kong organisations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Dr Wong has delivered digital and social media marketing training for businesses, universities, public organisations and NGOs in Hong Kong and across Asia. His programmes combine practical tools with real cases and industry-specific exercises.<\/p>\n\n<p class=\"wp-block-paragraph\">Explore <a href=\"https:\/\/berniewong.net\/zh-hk\/services\/\">digital and social media marketing training<\/a>, <a href=\"https:\/\/berniewong.net\/zh-hk\/ai-digital-marketing-training\/\">AI and digital marketing training<\/a>, or <a href=\"https:\/\/berniewong.net\/zh-hk\/contact\/\">contact Dr Bernie Wong<\/a> to discuss a customised workshop or keynote.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Event_information\"><\/span>Event information<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<ul class=\"wp-block-list\"><li><strong>Date:<\/strong> 26 March 2026<\/li><li><strong>Time:<\/strong> 3:00\u20135:00 pm<\/li><li><strong>Venue:<\/strong> SME Centre, Ground Floor, Hong Kong Convention and Exhibition Centre<\/li><li><strong>Language:<\/strong> Cantonese<\/li><li><strong>Organiser:<\/strong> HKTDC Digital Academy<\/li><\/ul>","protected":false},"excerpt":{"rendered":"<p>Dr Bernie Wong shared practical AI and digital marketing approaches for Hong Kong SMEs at HKTDC Digital Academy\u2019s SME Go Global Masterclass 2026.<\/p>","protected":false},"author":1,"featured_media":5227,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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