{"id":5238,"date":"2026-07-30T12:00:00","date_gmt":"2026-07-30T04:00:00","guid":{"rendered":"https:\/\/berniewong.net\/?p=5238"},"modified":"2026-09-28T17:48:34","modified_gmt":"2026-09-28T09:48:34","slug":"ai-storytelling-hong-kong-archives-ming-pao-cyberport","status":"publish","type":"post","link":"https:\/\/berniewong.net\/zh-hk\/ai-storytelling-hong-kong-archives-ming-pao-cyberport\/","title":{"rendered":"AI, Storytelling and Hong Kong Archives at Ming Pao \u00d7 Cyberport"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Hong Kong has decades of valuable brand, cultural and community stories. The challenge is not whether those stories exist, but whether educators, researchers and creators can find and use them effectively.<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/berniewong.net\/zh-hk\/about\/\">\u9ec3\u555f\u4eae\u535a\u58eb<\/a> joined the launch of <strong>Connovative Space<\/strong>, an initiative by Ming Pao and Cyberport that explored how artificial intelligence can unlock Ming Pao\u2019s news archive for creativity, research and education.<\/p>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/berniewong.net\/zh-hk\/ai-storytelling-hong-kong-archives-ming-pao-cyberport\/#Turning_archives_into_usable_knowledge\" >Turning archives into usable knowledge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/berniewong.net\/zh-hk\/ai-storytelling-hong-kong-archives-ming-pao-cyberport\/#Why_AI_still_needs_storytelling\" >Why AI still needs storytelling<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Turning_archives_into_usable_knowledge\"><\/span>Turning archives into usable knowledge<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">International business cases remain useful, but Hong Kong also has a deep collection of local stories involving brands, entrepreneurs, communities and social change. Making this material searchable can help students and professionals examine examples that are closer to their own market and culture.<\/p>\n\n<p class=\"wp-block-paragraph\">As Dr Wong explained at the event, bringing Hong Kong\u2019s history, culture and personal stories into a searchable database could support teaching, research and creative work. The goal is not to replace global cases, but to give local evidence a stronger place alongside them.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_AI_still_needs_storytelling\"><\/span>Why AI still needs storytelling<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">AI can organise, retrieve and connect large volumes of information. Its value becomes greater when people can turn those connections into a clear and credible narrative. For marketers, this means combining data quality, cultural understanding and human judgement rather than treating AI-generated output as the finished work.<\/p>\n\n<ul class=\"wp-block-list\"><li><strong>Teaching:<\/strong> surface relevant Hong Kong cases for classroom discussion<\/li><li><strong>Research:<\/strong> identify patterns across industries, periods and public conversations<\/li><li><strong>Creative work:<\/strong> develop locally grounded ideas instead of relying only on imported references<\/li><li><strong>Brand storytelling:<\/strong> connect market evidence with narratives audiences recognise and trust<\/li><\/ul>\n\n<p class=\"wp-block-paragraph\">The launch reinforced an important principle for AI-enabled marketing: better tools matter, but the quality of the source material and the questions asked still determine the quality of the result.<\/p>\n\n<p class=\"wp-block-paragraph\">Explore Dr Wong\u2019s <a href=\"https:\/\/berniewong.net\/zh-hk\/storytelling-training-hong-kong\/\">storytelling training in Hong Kong<\/a>, <a href=\"https:\/\/berniewong.net\/zh-hk\/ai-digital-marketing-training\/\">AI and digital marketing training<\/a>, or <a href=\"https:\/\/berniewong.net\/zh-hk\/contact\/\">contact Dr Bernie Wong<\/a> about a lecture, workshop or keynote.<\/p>","protected":false},"excerpt":{"rendered":"<p>Dr Bernie Wong joined the Connovative Space launch by Ming Pao and Cyberport, exploring how AI can make Hong Kong archives more useful for teaching, research and creative storytelling.<\/p>","protected":false},"author":1,"featured_media":5243,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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