{"id":5297,"date":"2024-07-05T14:00:00","date_gmt":"2024-07-05T06:00:00","guid":{"rendered":"https:\/\/berniewong.net\/?p=5297"},"modified":"2026-09-29T16:21:55","modified_gmt":"2026-09-29T08:21:55","slug":"hkaim-sme-launchpad-digital-transformation-ai-hong-kong","status":"publish","type":"post","link":"https:\/\/berniewong.net\/zh-hk\/hkaim-sme-launchpad-digital-transformation-ai-hong-kong\/","title":{"rendered":"HKAIM SME LaunchPad: Digital Transformation and AI for Hong Kong SMEs"},"content":{"rendered":"<p>On 5 July 2024, the Hong Kong Association of Interactive Marketing (HKAIM) brought more than 100 SME owners, marketers and business leaders together for <strong>SME LaunchPad<\/strong> at The Wave in Kwun Tong. I joined the event to exchange practical ideas on how Hong Kong SMEs can use digital tools, artificial intelligence and social media to unlock business growth.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<p><span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav>\n<ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' >\n<li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/berniewong.net\/zh-hk\/?p=5297\/#A_practical_roadmap_for_SME_digital_transformation\" >A practical roadmap for SME digital transformation<\/a><\/li>\n<li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/berniewong.net\/zh-hk\/?p=5297\/#Insights_from_government_and_technology_leaders\" >Insights from government and technology leaders<\/a><\/li>\n<li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/berniewong.net\/zh-hk\/?p=5297\/#What_SMEs_should_take_away\" >What SMEs should take away<\/a><\/li>\n<li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/berniewong.net\/zh-hk\/?p=5297\/#Event_details\" >Event details<\/a><\/li>\n<li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/berniewong.net\/zh-hk\/?p=5297\/#Frequently_asked_questions\" >\u5e38\u898b\u554f\u984c<\/a>\n<ul class='ez-toc-list-level-3' >\n<li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/berniewong.net\/zh-hk\/?p=5297\/#What_is_SME_digital_transformation\" >What is SME digital transformation?<\/a><\/li>\n<li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/berniewong.net\/zh-hk\/?p=5297\/#Can_AI_training_be_customised_for_an_SME_team\" >Can AI training be customised for an SME team?<\/a><\/li>\n<li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/berniewong.net\/zh-hk\/?p=5297\/#How_can_organisations_invite_Dr_Bernie_Wong_for_a_seminar_or_workshop\" >How can organisations invite Dr Bernie Wong for a seminar or workshop?<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/nav>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"A_practical_roadmap_for_SME_digital_transformation\"><\/span><span class=\"ez-toc-section\" id=\"A_practical_roadmap_for_SME_digital_transformation\"><\/span>A practical roadmap for SME digital transformation<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For many small and medium-sized enterprises, digital transformation can feel like a collection of disconnected projects: a new website, an e-commerce platform, social media advertising, automation tools or an AI pilot. The stronger approach is to begin with the commercial problem, then select the technology that helps the team solve it.<\/p>\n<p>SME LaunchPad organised the discussion around three connected priorities: digital transformation, operational efficiency and social media promotion. This made the programme especially useful for business owners who needed both strategic direction and practical next steps.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Insights_from_government_and_technology_leaders\"><\/span><span class=\"ez-toc-section\" id=\"Insights_from_government_and_technology_leaders\"><\/span>Insights from government and technology leaders<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The seminar featured specialists from the Office of the Government Chief Information Officer, the Trade and Industry Department, Amazon Web Services, SHOPLINE, the Hong Kong Trade Development Council, CTgoodjobs, Meta and Microsoft. Participants heard about government support, funding applications, market development, cloud and AI solutions, talent management and effective digital promotion.<\/p>\n<p>The breadth of speakers reflected an important reality: sustainable digital growth rarely comes from one platform. It requires alignment across people, customer experience, data, content and business operations.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/berniewong.net\/wp-content\/uploads\/2024\/07\/HKAIM-SME-LaunchPad-2024.jpg\" alt=\"HKAIM SME LaunchPad seminar poster featuring digital transformation and AI experts in Hong Kong\" \/><figcaption>HKAIM SME LaunchPad brought together public-sector and technology specialists to support Hong Kong SMEs.<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"What_SMEs_should_take_away\"><\/span><span class=\"ez-toc-section\" id=\"What_SMEs_should_take_away\"><\/span>What SMEs should take away<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Start with a measurable business need.<\/strong> Define whether the priority is lead generation, customer retention, productivity or expansion before choosing a tool.<\/li>\n<li><strong>Use AI to strengthen human decisions.<\/strong> AI can accelerate research, content development and analysis, but teams still need brand judgment and customer understanding.<\/li>\n<li><strong>Connect content with conversion.<\/strong> Social media activity should guide the audience toward a clear next step rather than generate attention without commercial purpose.<\/li>\n<li><strong>Build capability inside the team.<\/strong> Sustainable transformation depends on employees understanding how and why new tools are used.<\/li>\n<\/ul>\n<p>These principles also shape my work in <a href=\"\/zh-hk\/ai-digital-marketing-training\/\">AI and digital marketing training<\/a> and <a href=\"\/zh-hk\/corporate-training\/\">customised corporate workshops<\/a>: translating emerging technology into accessible methods that participants can use immediately.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Event_details\"><\/span><span class=\"ez-toc-section\" id=\"Event_details\"><\/span>Event details<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Event:<\/strong> HKAIM SME LaunchPad \u2014 SME \u52a0\u901f\u61f6\u4eba\u5305<\/li>\n<li><strong>Date:<\/strong> 5 July 2024<\/li>\n<li><strong>Time:<\/strong> 2:00\u20136:00 pm<\/li>\n<li><strong>Venue:<\/strong> The Wave, 4 Hing Yip Street, Kwun Tong, Hong Kong<\/li>\n<li><strong>Language:<\/strong> Cantonese<\/li>\n<li><strong>Organiser:<\/strong> Hong Kong Association of Interactive Marketing<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Frequently_asked_questions\"><\/span><span class=\"ez-toc-section\" id=\"Frequently_asked_questions\"><\/span>\u5e38\u898b\u554f\u984c<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"What_is_SME_digital_transformation\"><\/span><span class=\"ez-toc-section\" id=\"What_is_SME_digital_transformation\"><\/span>What is SME digital transformation?<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It is the coordinated use of digital tools, data and new working methods to improve customer experience, productivity and business growth. It is broader than simply launching a website or adopting one AI tool.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Can_AI_training_be_customised_for_an_SME_team\"><\/span><span class=\"ez-toc-section\" id=\"Can_AI_training_be_customised_for_an_SME_team\"><\/span>Can AI training be customised for an SME team?<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes. Effective training can be adapted to an organisation\u2019s industry, customer journey and existing level of digital capability. Practical exercises may cover AI-assisted research, content creation, workflow design and responsible use.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_can_organisations_invite_Dr_Bernie_Wong_for_a_seminar_or_workshop\"><\/span><span class=\"ez-toc-section\" id=\"How_can_organisations_invite_Dr_Bernie_Wong_for_a_seminar_or_workshop\"><\/span>How can organisations invite Dr Bernie Wong for a seminar or workshop?<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Visit the <a href=\"\/zh-hk\/contact\/\">contact page<\/a> to discuss an AI, <a href=\"https:\/\/berniewong.net\/zh-hk\/\">\u6578\u78bc\u71df\u92b7<\/a>, social media or brand storytelling programme for your organisation in Hong Kong or elsewhere in Asia.<\/p>\n<p><em>Sources: HKAIM event announcement and post-event report; Bernie Wong\u2019s LinkedIn event post.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Dr Bernie Wong joined HKAIM SME LaunchPad to explore digital transformation, AI, operational efficiency and social media growth with Hong Kong SMEs.<\/p>","protected":false},"author":1,"featured_media":5298,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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