{"id":5306,"date":"2025-10-15T16:00:00","date_gmt":"2025-10-15T08:00:00","guid":{"rendered":"https:\/\/berniewong.net\/?p=5306"},"modified":"2026-09-29T16:27:47","modified_gmt":"2026-09-29T08:27:47","slug":"hktdc-digital-academy-sme-go-global-cross-border-ecommerce-2025","status":"publish","type":"post","link":"https:\/\/berniewong.net\/zh-hk\/hktdc-digital-academy-sme-go-global-cross-border-ecommerce-2025\/","title":{"rendered":"HKTDC Digital Academy: Cross-Border E-Commerce and SME Go-Global Strategy"},"content":{"rendered":"<p>On 15 October 2025, I joined the Hong Kong Trade Development Council\u2019s Digital Academy seminar on funding, marketing and customer insights for small and medium-sized enterprises going global. Held during the Hong Kong Electronics Fair (Autumn Edition), the hybrid session helped Hong Kong and Mainland Chinese SMEs connect market research, cross-border e-commerce, <a href=\"https:\/\/berniewong.net\/zh-hk\/\">\u6578\u78bc\u71df\u92b7<\/a>, AI and financing into one practical expansion plan.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/berniewong.net\/zh-hk\/hktdc-digital-academy-sme-go-global-cross-border-ecommerce-2025\/#Choosing_the_right_market_story_and_tools\" >Choosing the right market, story and tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/berniewong.net\/zh-hk\/hktdc-digital-academy-sme-go-global-cross-border-ecommerce-2025\/#Europe_the_United_States_and_Southeast_Asia_require_different_approaches\" >Europe, the United States and Southeast Asia require different approaches<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/berniewong.net\/zh-hk\/hktdc-digital-academy-sme-go-global-cross-border-ecommerce-2025\/#Funding_and_market_intelligence_must_support_the_marketing_plan\" >Funding and market intelligence must support the marketing plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/berniewong.net\/zh-hk\/hktdc-digital-academy-sme-go-global-cross-border-ecommerce-2025\/#Practical_lessons_for_an_SME_go-global_strategy\" >Practical lessons for an SME go-global strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/berniewong.net\/zh-hk\/hktdc-digital-academy-sme-go-global-cross-border-ecommerce-2025\/#Event_details\" >Event details<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/berniewong.net\/zh-hk\/hktdc-digital-academy-sme-go-global-cross-border-ecommerce-2025\/#Frequently_asked_questions\" >\u5e38\u898b\u554f\u984c<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/berniewong.net\/zh-hk\/hktdc-digital-academy-sme-go-global-cross-border-ecommerce-2025\/#What_is_a_go-global_strategy_for_an_SME\" >What is a go-global strategy for an SME?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/berniewong.net\/zh-hk\/hktdc-digital-academy-sme-go-global-cross-border-ecommerce-2025\/#How_can_AI_support_cross-border_e-commerce\" >How can AI support cross-border e-commerce?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/berniewong.net\/zh-hk\/hktdc-digital-academy-sme-go-global-cross-border-ecommerce-2025\/#Can_Dr_Bernie_Wong_deliver_a_customised_SME_training_programme\" >Can Dr Bernie Wong deliver a customised SME training programme?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Choosing_the_right_market_story_and_tools\"><\/span>Choosing the right market, story and tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>My session introduced three core pillars for <a href=\"https:\/\/berniewong.net\/zh-hk\/ecommerce-growth-formula\/\">cross-border e-commerce<\/a>: <strong>choose the right market, tell the right story and use the right tools<\/strong>. These decisions need to reinforce one another. A business should not select a platform or generate content before understanding where demand exists and what buyers in that market value.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/berniewong.net\/wp-content\/uploads\/2025\/10\/HKTDC-Digital-Academy-SME-Go-Global-2025.png\" alt=\"Dr Bernie Wong speaking at the HKTDC Digital Academy SME going-global seminar in 2025\" \/><figcaption>The HKTDC Digital Academy seminar connected market strategy, storytelling, AI and financing for SMEs going global.<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Europe_the_United_States_and_Southeast_Asia_require_different_approaches\"><\/span>Europe, the United States and Southeast Asia require different approaches<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Mature European and American markets reward detailed information, credible brand stories, social responsibility and trust. Buyers often conduct extensive comparisons before purchasing, so depth and evidence matter.<\/p>\n<p>Southeast Asia offers strong growth potential for SMEs, but success depends on local behaviour. Social proof, livestream shopping, influencer marketing and platforms such as TikTok Shop play a larger role, while local payment tools including GoPay in Indonesia and MoMo in Vietnam reduce friction at checkout.<\/p>\n<p>AI can help teams research markets, adapt messages and accelerate content creation. It works best when guided by clear positioning and real customer insight\u2014the same approach used in my <a href=\"\/zh-hk\/ai-digital-marketing-training\/\">AI and digital marketing training<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Funding_and_market_intelligence_must_support_the_marketing_plan\"><\/span>Funding and market intelligence must support the marketing plan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Andy Li, General Manager of Corporate Banking at Fusion Bank, explained common financing and cross-border payment challenges. The panel also included Stanley Lee, Chairman of the E-Commerce Association of Hong Kong; Cherry Yeung, Senior Economist at HKTDC Research; and King He of Hoodisk Electronics.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/berniewong.net\/wp-content\/uploads\/2026\/09\/HKTDC-SME-Go-Global-Panel-Discussion.jpg\" alt=\"Industry experts discussing cross-border expansion at the HKTDC Digital Academy seminar\" \/><figcaption>Industry speakers examined online and offline challenges faced by SMEs expanding overseas.<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Practical_lessons_for_an_SME_go-global_strategy\"><\/span>Practical lessons for an SME go-global strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Prioritise markets using evidence.<\/strong> Compare demand, competition, regulation, payment behaviour and routes to market.<\/li>\n<li><strong>Localise the customer journey.<\/strong> Translation alone is not enough; adapt proof, platforms, formats and calls to action.<\/li>\n<li><strong>Build trust through storytelling.<\/strong> Explain the origin, purpose and customer value behind the product.<\/li>\n<li><strong>Use AI with clear brand guardrails.<\/strong> Create faster without losing accuracy, relevance or a distinctive voice.<\/li>\n<li><strong>Plan financing and cash flow early.<\/strong> Marketing growth can strain operations if payment and funding arrangements are not ready.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Event_details\"><\/span>Event details<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Event:<\/strong> HKTDC Digital Academy \u2014 SME Cross-Border Expansion Seminar<\/li>\n<li><strong>Date:<\/strong> 15 October 2025<\/li>\n<li><strong>Time:<\/strong> 4:00\u20135:30 pm<\/li>\n<li><strong>Venue:<\/strong> The Stage, Hong Kong Electronics Fair (Autumn Edition), Hong Kong Convention and Exhibition Centre<\/li>\n<li><strong>Format:<\/strong> In person and livestream<\/li>\n<li><strong>Languages:<\/strong> Cantonese and Putonghua<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Frequently_asked_questions\"><\/span>\u5e38\u898b\u554f\u984c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"What_is_a_go-global_strategy_for_an_SME\"><\/span>What is a go-global strategy for an SME?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It is a coordinated plan covering market selection, positioning, localisation, customer acquisition, operations, financing and measurement for expansion outside the home market.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_can_AI_support_cross-border_e-commerce\"><\/span>How can AI support cross-border e-commerce?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AI can accelerate market research, customer analysis, translation, content adaptation, campaign testing and monitoring. Human review remains essential for accuracy and cultural relevance.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Can_Dr_Bernie_Wong_deliver_a_customised_SME_training_programme\"><\/span>Can Dr Bernie Wong deliver a customised SME training programme?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes. Explore <a href=\"\/zh-hk\/corporate-training\/\">corporate training services<\/a> or use the <a href=\"\/zh-hk\/contact\/\">contact page<\/a> to discuss a workshop, seminar or keynote on AI, digital marketing, storytelling or cross-border growth.<\/p>\n<p><em>Source: HKTDC NewsBites seminar recap and official event information.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Dr Bernie Wong shared cross-border e-commerce, market selection, brand storytelling and AI strategies for SMEs at HKTDC Digital Academy\u2019s October 2025 seminar.<\/p>","protected":false},"author":1,"featured_media":5307,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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