{"id":5415,"date":"2021-03-05T10:50:00","date_gmt":"2021-03-05T02:50:00","guid":{"rendered":"https:\/\/berniewong.net\/?p=5415"},"modified":"2026-09-29T16:51:12","modified_gmt":"2026-09-29T08:51:12","slug":"ive-hkbn-digital-marketing-career-sharing-2021","status":"publish","type":"post","link":"https:\/\/berniewong.net\/zh-hk\/ive-hkbn-digital-marketing-career-sharing-2021\/","title":{"rendered":"IVE Career Sharing with HKBN Enterprise Solutions: Digital Marketing Pathways"},"content":{"rendered":"<p>On 5 March 2021, I joined <strong>IVE and HKBN Enterprise Solutions<\/strong> for an engagement on <strong><a href=\"https:\/\/berniewong.net\/zh-hk\/\">\u6578\u78bc\u71df\u92b7<\/a> career pathways<\/strong>. The session centred on returning virtually to the institution where my teaching career began and sharing industry experience with IVE students alongside Peter Pang.<\/p><p>The experience highlighted a consistent lesson from education and professional training: people learn best when ideas are linked with authentic examples, thoughtful questions and a next step they can see themselves taking.<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"1133\" src=\"https:\/\/berniewong.net\/wp-content\/uploads\/2021\/03\/IVE-HKBN-digital-marketing-career-sharing.jpg\" alt=\"IVE HKBN digital marketing career sharing\" class=\"wp-image-5419\" srcset=\"https:\/\/berniewong.net\/wp-content\/uploads\/2021\/03\/IVE-HKBN-digital-marketing-career-sharing.jpg 800w, https:\/\/berniewong.net\/wp-content\/uploads\/2021\/03\/IVE-HKBN-digital-marketing-career-sharing-212x300.jpg 212w, https:\/\/berniewong.net\/wp-content\/uploads\/2021\/03\/IVE-HKBN-digital-marketing-career-sharing-723x1024.jpg 723w, https:\/\/berniewong.net\/wp-content\/uploads\/2021\/03\/IVE-HKBN-digital-marketing-career-sharing-768x1088.jpg 768w, https:\/\/berniewong.net\/wp-content\/uploads\/2021\/03\/IVE-HKBN-digital-marketing-career-sharing-8x12.jpg 8w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/berniewong.net\/zh-hk\/ive-hkbn-digital-marketing-career-sharing-2021\/#Connecting_knowledge_with_experience\" >Connecting knowledge with experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/berniewong.net\/zh-hk\/ive-hkbn-digital-marketing-career-sharing-2021\/#Why_discussion_creates_better_learning\" >Why discussion creates better learning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/berniewong.net\/zh-hk\/ive-hkbn-digital-marketing-career-sharing-2021\/#Learning_that_continues_after_the_event\" >Learning that continues after the event<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/berniewong.net\/zh-hk\/ive-hkbn-digital-marketing-career-sharing-2021\/#Frequently_asked_questions\" >\u5e38\u898b\u554f\u984c<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/berniewong.net\/zh-hk\/ive-hkbn-digital-marketing-career-sharing-2021\/#What_was_this_engagement_about\" >What was this engagement about?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/berniewong.net\/zh-hk\/ive-hkbn-digital-marketing-career-sharing-2021\/#Can_a_similar_session_be_customised\" >Can a similar session be customised?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/berniewong.net\/zh-hk\/ive-hkbn-digital-marketing-career-sharing-2021\/#How_can_I_enquire\" >How can I enquire?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Connecting_knowledge_with_experience\"><\/span>Connecting knowledge with experience<span class=\"ez-toc-section-end\"><\/span><\/h2><p>Frameworks create structure, while stories make the structure meaningful. Bringing real situations into a session allows participants to examine choices, constraints and consequences rather than memorising isolated advice.<\/p><ul><li>Start with the audience and its current context.<\/li><li>Explain the purpose behind each method or channel.<\/li><li>Use practical examples to reveal trade-offs.<\/li><li>Encourage questions and comparison of perspectives.<\/li><li>End with a concrete action that continues the learning.<\/li><\/ul><h2><span class=\"ez-toc-section\" id=\"Why_discussion_creates_better_learning\"><\/span>Why discussion creates better learning<span class=\"ez-toc-section-end\"><\/span><\/h2><p>There is rarely one universally correct marketing or communication answer. What works depends on the audience, objective, timing and available resources. Discussion helps learners investigate the \u201cwhy\u201d behind a case and build judgement they can transfer to new situations.<\/p><h2><span class=\"ez-toc-section\" id=\"Learning_that_continues_after_the_event\"><\/span>Learning that continues after the event<span class=\"ez-toc-section-end\"><\/span><\/h2><p>A useful class or sharing should open a path rather than close a topic. Participants leave with a clearer mental model, greater confidence and questions worth exploring further. This is particularly important in digital fields where tools and behaviour keep changing.<\/p><p>These principles guide my <a href=\"\/zh-hk\/corporate-training\/\">training, guest lectures and speaking engagements<\/a>. Current programmes also cover <a href=\"\/zh-hk\/ai-digital-marketing-training\/\">AI and digital marketing<\/a> for teams and institutions.<\/p><h2><span class=\"ez-toc-section\" id=\"Frequently_asked_questions\"><\/span>\u5e38\u898b\u554f\u984c<span class=\"ez-toc-section-end\"><\/span><\/h2><h3><span class=\"ez-toc-section\" id=\"What_was_this_engagement_about\"><\/span>What was this engagement about?<span class=\"ez-toc-section-end\"><\/span><\/h3><p>It focused on digital marketing career pathways, with particular attention to returning virtually to the institution where my teaching career began and sharing industry experience with IVE students alongside Peter Pang.<\/p><h3><span class=\"ez-toc-section\" id=\"Can_a_similar_session_be_customised\"><\/span>Can a similar session be customised?<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Yes. The depth, examples and activities can be adapted for students, working professionals, NGOs or corporate teams.<\/p><h3><span class=\"ez-toc-section\" id=\"How_can_I_enquire\"><\/span>How can I enquire?<span class=\"ez-toc-section-end\"><\/span><\/h3><p><a href=\"\/zh-hk\/contact\/\">Contact me<\/a> with the audience, objective and preferred format.<\/p><p><em>Event record based on the original LinkedIn activity and photographs.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>IVE and HKBN Enterprise Solutions engagement on digital marketing career pathways, using practical examples, audience insight and active discussion.<\/p>","protected":false},"author":1,"featured_media":5419,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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