Hong Kong SMEs are exploring new markets at a time when artificial intelligence, customer data and digital platforms are rapidly changing how businesses identify and reach overseas buyers.
On 26 March 2026, 黃啟亮博士 joined the HKTDC Digital Academy’s SME Go Global Masterclass 2026 at the Hong Kong Convention and Exhibition Centre SME Centre. The two-hour Cantonese programme brought together specialists in AI marketing, international data, logistics, fintech and business finance.
Practical AI for SME market development
Dr Wong’s contribution focused on the AI and digital-marketing opportunities most relevant to SMEs seeking international growth. Key areas included:
- Important AI trends affecting SME international expansion in 2026
- Using AI to support overseas-buyer and market research
- Turning fragmented market information into clearer customer insights
- Connecting AI research with digital content and social media communication
- Maintaining human judgement when evaluating AI-generated recommendations
The wider masterclass also examined international market data, cross-border logistics, cash-flow planning, financing and new developments in cross-border financial technology. Together, these perspectives gave participating SMEs a broader view of the capabilities required for international expansion.
AI supports strategy; it does not replace it
For SMEs, the appeal of AI often begins with speed. However, faster content or research does not automatically produce a stronger market strategy. Businesses still need to identify the right audience, validate the information, clarify their positioning and communicate a persuasive reason to choose them.
Dr Wong’s approach connects AI with established digital-marketing principles, including customer understanding, branding, content strategy, storytelling and social media marketing. This helps teams apply new technology without abandoning the strategic foundations that already support sustainable growth.
Digital marketing and AI training for Hong Kong organisations
Dr Wong has delivered digital and social media marketing training for businesses, universities, public organisations and NGOs in Hong Kong and across Asia. His programmes combine practical tools with real cases and industry-specific exercises.
Explore digital and social media marketing training, AI and digital marketing training, or contact Dr Bernie Wong to discuss a customised workshop or keynote.
Event information
- Date: 26 March 2026
- Time: 3:00–5:00 pm
- Venue: SME Centre, Ground Floor, Hong Kong Convention and Exhibition Centre
- Language: Cantonese
- Organiser: HKTDC Digital Academy
