Hong Kong has decades of valuable brand, cultural and community stories. The challenge is not whether those stories exist, but whether educators, researchers and creators can find and use them effectively.
黃啟亮博士 joined the launch of Connovative Space, an initiative by Ming Pao and Cyberport that explored how artificial intelligence can unlock Ming Pao’s news archive for creativity, research and education.
Turning archives into usable knowledge
International business cases remain useful, but Hong Kong also has a deep collection of local stories involving brands, entrepreneurs, communities and social change. Making this material searchable can help students and professionals examine examples that are closer to their own market and culture.
As Dr Wong explained at the event, bringing Hong Kong’s history, culture and personal stories into a searchable database could support teaching, research and creative work. The goal is not to replace global cases, but to give local evidence a stronger place alongside them.
Why AI still needs storytelling
AI can organise, retrieve and connect large volumes of information. Its value becomes greater when people can turn those connections into a clear and credible narrative. For marketers, this means combining data quality, cultural understanding and human judgement rather than treating AI-generated output as the finished work.
- Teaching: surface relevant Hong Kong cases for classroom discussion
- Research: identify patterns across industries, periods and public conversations
- Creative work: develop locally grounded ideas instead of relying only on imported references
- Brand storytelling: connect market evidence with narratives audiences recognise and trust
The launch reinforced an important principle for AI-enabled marketing: better tools matter, but the quality of the source material and the questions asked still determine the quality of the result.
Explore Dr Wong’s storytelling training in Hong Kong, AI and digital marketing training, or contact Dr Bernie Wong about a lecture, workshop or keynote.
