Assuming that you need to promote a watch. Will you just promote its function only? Or present its features of containing an hour hand and a minute hand? While the second hand will be a bonus gift for purchasing the first two items? From exaggerating the usual promotion method of selling functions, features, and discounts, […]
How to Sell a Product in the Right Way Effectively? Read More »
Off-site refinement directly relates to the values of a website. If the website contains great content, there would be greater traffic flow. Hence, a higher chance to be cited by other websites. Once a citation is built, it becomes a backlink. More backlinks mean greater website value. Thus, it’s much easier to be shown up
SEO and Miss Hong Kong Beauty Pageant Read More »
Under a sluggish market, it’s important to seize the time for business reform. Also, it’s time to reconsider the effectiveness of the strategy used for a long time in brand marketing. Most of the people will think of the logo when talking about branding, but it goes deeper with the brand persona. Imagine the brand
Marketing Isn’t Just Selling But Also Branding Read More »
Under the pandemic, the market is gloomy and stagnant. How can a brand keep its benefit in such an unfavorable situation? Adversity is a good chance for the company to reorganize, and to advance its business. It is also a good time to look for collaboration. Right now, it would be better to take hold
Brand Benefits Under a Gloomy Market Read More »
Other than boredom, the wonderful experience of playing Animal Crossing also attracts people to devote their time to it. And to do so, they designed the game with great details. It’s customized to fit different users’ needs. One example is the dubbing of the animal characters. Although the animals don’t speak human languages and just
5 Marketing Tips Inspired by Animal Crossing Read More »
Blue Bottle Coffee, the world-famous coffee brand, officially launched in Hong Kong in April. Dubbed as the Apple of the coffee scene, the artisanal brand has sparked waves of long queues of eager fans here. In the past 18 years, Blue Bottle Coffee has transformed from a simple coffee cart into a widely successful market
How Blue Bottle Coffee Leverages Digital Marketing Read More »
During the period of social movement and COVID-19 outbursts, I have received many inquiries about the PR crisis. As I am operating a digital marketing agency, I always believed that a PR agency should have more professional knowledge than me. However, most of the marketing projects are deeply related to social media platforms nowadays. It
Solutions for Social Media PR Crisis Read More »
Do you find difficulties in running your website campaign? Or do you want an easy way to create an amazing one?Elementor may be the tool you want. It’s a free WordPress plugin that requires no coding nor technical wizards. It’s being used by around 4 million people.Join Bernie Wong for a free online lecture about 5 website marketing
Elementor HK Meetup #2: 5 Website Marketing Tactics You Should Know Read More »
Does the name Alexa ring a bell? How about Siri? Guess what they have in common? With Eliza, Parry, Jabberwacky, Dr. Sbaitso, and Alice? They are all chatbots. A chatbot is a computer program that simulates human conversation on a digital device. It works by entering the user’s word into a computer then pairing them
A Peek on Chatbot’s Past & Future Read More »
Bill Gates wrote an essay in 1996 entitled “Content is king.” He said that “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” It’s indeed happening now. Content marketing is a necessity for any modern brand. It’s a strategic marketing approach. Creating
4 Content Marketing Trends to Watch This 2020 Read More »
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