Does the name Alexa ring a bell? How about Siri? Guess what they have in common? With Eliza, Parry, Jabberwacky, Dr. Sbaitso, and Alice? They are all chatbots. A chatbot is a computer program that simulates human conversation on a digital device. It works by entering the user’s word into a computer then pairing them […]
A Peek on Chatbot’s Past & Future Read More »
Bill Gates wrote an essay in 1996 entitled “Content is king.” He said that “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” It’s indeed happening now. Content marketing is a necessity for any modern brand. It’s a strategic marketing approach. Creating
4 Content Marketing Trends to Watch This 2020 Read More »
Twenty years ago, Netflix tried to sell their company to Blockbuster. But it was declined. In 2010, Blockbuster filed for bankruptcy. In the same year, Toys R Us, the largest toy store chain in Amazon, closed all its online stores. General Motors is a leader of car manufacturing for more than 100 years. GM bail
Top 5 Reasons Why Businesses Fail & How to Avoid Them Read More »
Social media changed the world. It changes how we connect and access information. Around 56% of people in the world use social media platforms. Companies are shifting faster to these platforms for brand visibility. They have the opportunity to show value in only one click. Marketers need to know the biggest social networks. They need to have
7 Biggest Social Media Sites in 2020 Read More »
Innovation makes the business world more competitive. From social apps to machine learning, there’s no sign of slowing down. To stay on top, a marketer needs to know the latest innovations in the business. Here are the top 5 business trends marketers need to know in 2020. Business Trend No. 1: The dominance of Video
Top 5 Business Trends in 2020 Read More »
Facebook has become part of everyone’s routine. When people pick up the phone or open a laptop, they go straight to Facebook. Companies know that the Facebook market connects more people than any other platform. They get business from active users on the website. Today, Facebook is the king of social media. With 1.62 billion
Is Facebook a Dying Market? Read More »
Last 21 October 2019, Bernie Wong, Founder, and Director of Social Stand Limited, shared his expertise and experience with Digital Marketing to a group of marketing talents on the Hong Kong Sales and Marketing Professionals Society (HKSMPS) breakfast conference. With the theme, “Earn a real heart on Social Media!”, Bernie emphasized the importance and opportunities
Earn a Real Heart on Social Media Breakfast Conference Read More »
Last 12 October 2019, Bernie Wong, Founder and Director of Social Stand Limited shared his insights on WordPress and Marketing in WordCamp Hong Kong 2019. Over 150 participants attended the event. In his session, “WordPress Site Done, So How to Market It?” Bernie shared the Brand DNA idea through his experiences with the Starbucks and
WordPress Site Done, So How to Market It? Read More »
Last 3 June 2019, Bernie Wong, Founder and Director of Social Stand Limited shared his experiences and insights on brands and digital marketing. The workshop was held in the PolyU West Kowloon Campus.Through the workshop, “How Brands do Digital Marketing? Case Study and Strategy Revealed”, Bernie Wong provided training to lecturers or professors through practical
“How Brands do Digital Marketing?” Workshop Read More »
A PayPal invited talk on persuasive digital and social media marketing that earns trust and action without relying on hard-sell tactics.
PayPal Talk: How to Sell Without Hard-Sell in Digital and Social Media Marketing Read More »
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