Under a sluggish market, it’s important to seize the time for business reform. Also, it’s time to reconsider the effectiveness of the strategy used for a long time in brand marketing. Most of the people will think of the logo when talking about branding, but it goes deeper with the brand persona. Imagine the brand […]
Marketing Isn’t Just Selling But Also Branding Read More »
Under the pandemic, the market is gloomy and stagnant. How can a brand keep its benefit in such an unfavorable situation? Adversity is a good chance for the company to reorganize, and to advance its business. It is also a good time to look for collaboration. Right now, it would be better to take hold
Brand Benefits Under a Gloomy Market Read More »
Other than boredom, the wonderful experience of playing Animal Crossing also attracts people to devote their time to it. And to do so, they designed the game with great details. It’s customized to fit different users’ needs. One example is the dubbing of the animal characters. Although the animals don’t speak human languages and just
5 Marketing Tips Inspired by Animal Crossing Read More »
Blue Bottle Coffee, the world-famous coffee brand, officially launched in Hong Kong in April. Dubbed as the Apple of the coffee scene, the artisanal brand has sparked waves of long queues of eager fans here. In the past 18 years, Blue Bottle Coffee has transformed from a simple coffee cart into a widely successful market
How Blue Bottle Coffee Leverages Digital Marketing Read More »
During the period of social movement and COVID-19 outbursts, I have received many inquiries about the PR crisis. As I am operating a digital marketing agency, I always believed that a PR agency should have more professional knowledge than me. However, most of the marketing projects are deeply related to social media platforms nowadays. It
Solutions for Social Media PR Crisis Read More »
An intensive six-hour online e-marketing session for HKU Business Consulting Practicum students preparing to advise real business brands.
HKU Business Consulting Practicum 2020: Six Hours of E-Marketing Training Read More »
Last 12 October 2019, Bernie Wong, Founder and Director of Social Stand Limited shared his insights on WordPress and Marketing in WordCamp Hong Kong 2019. Over 150 participants attended the event. In his session, “WordPress Site Done, So How to Market It?” Bernie shared the Brand DNA idea through his experiences with the Starbucks and
WordPress Site Done, So How to Market It? Read More »
A PayPal invited talk on persuasive digital and social media marketing that earns trust and action without relying on hard-sell tactics.
PayPal Talk: How to Sell Without Hard-Sell in Digital and Social Media Marketing Read More »
A Kaplan Hong Kong Open Day sharing on five digital and social media trends shaping 2019, followed by a lively student discussion.
Kaplan Hong Kong Open Day: Top Digital and Social Media Trends for 2019 Read More »
早前Social Stand為WordPress15週年共同舉辦了Mini Party慶祝活動，Bernie Wong更即場為大家分享WordPress Content Marketing的心得。除了三個有用的Plugin技巧外，更以專業知識讓大家更了解內容策劃的策略。 如果對WordPress有興趣的你，歡迎到 https://www.meetup.com/Hong-Kong-WordPress-Meetup/events/249928833/ 加入WordPress MeetUp，隨時了解最新資訊及其他活動的詳情，和其他Users見面交流！
我協助客戶講好品牌故事、連繫受眾，並透過 社交媒體營銷 及創意廣告釋放品牌力量。
想建立忠實支持者、講好品牌故事，或提升數碼及社交媒體營銷成效？需要香港培訓師、講師或主題演講嘉賓？歡迎與我聯絡。
AI Trainer & Storytelling Trainer | Keynote Speaker | Digital Marketing Consultant
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