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Which KOL Is the Best?
Marketers, who work for brands that are keen to conduct KOL campaigns, usually approach an agency for a quote and a suggested list of KOLs. When an agency provides this
開網店前諗清楚： 你的動機是什麼 ？
全球在肺炎疫情的陰霾下，人們都會盡量減少外出，避免人群聚集，不少人都會選擇轉用網上購物平台，造就很多網店的生意都逆市跑贏。如果想開網店，又應該怎樣起步呢 ﹖
「社交平台移民潮」
Facebook在成立早期僅屬於朋友之間的互動，但現時逐步發展成為數碼廣告頻道，演算法的出現能夠按照用戶的喜好提供內容，令用戶更能投入其中，與內容提供者有更多的互動。Facebook亦同時靠著其演算法向目標客戶精盡地投放廣告。不過近年Facebook就因為投放提供太多廣告，以及私隱度不夠透明而引起不少用戶不滿。
Which type of KOL Should You Choose for Brand Marketing?
Gaining Exposure for Mass-Produced Goods We have received many similar requests regarding KOLs like this. Most of our clients ask us to share with them a list of social media
Bernie Wong on Facebook Ad Targeting
On 19 March 2021, Bernie Wong, the owner and founder of Social Stand Limited, was featured on AdTargeting’s article titled: “Facebook Ad Targeting Strategy Discussion by 15 Marketing Experts”. The
Bernie Wong at Day 2 of the Cyberport Virtual Career Fair
On 13 March 2021, Bernie Wong, the owner and founder of Social Stand Limited, participated as a speaker in the Cyberport Virtual Career Fair 2021. He was part of the
