簡介
專欄
Being a Big Brand Is Not Necessarily an Advantage
Google and Facebook have had big headaches lately. Apple’s privacy measures have not only caused a few companies to make noise. Users have also been more sensitive about privacy issues.
Digital Marketing Is the Epitome of Endless Learning
At many job seminars, when asked whether digital marketing is easy, I would respond with a resounding “No”! If “easy to do” and “good work” are defined as having a
The Time for Marketing on Hong Kong’s Clubhouse Is Here!
The up-and-coming social media platform, Clubhouse, has evolved quite quickly. Since the middle of last year, it became popular abroad and grew in popularity in Asia since the beginning of
Executing Business Strategy in the Online Retail Era
The winding-up of the Ice Fire chain has evoked nostalgia in many netizens. I am also one of its long-time supporters. But even as I cherish its memory, I also
Bernie Wong on How Marketers Will Use Video in 2021
On 3 March 2021, Bernie Wong, the owner and founder of Social Stand Limited, was featured on Linda Pophal’s article on Information Today titled “How Marketers Will Use Video in
What is the Target Number of LIKES for Your Business This Year?
“My company’s Facebook post has no LIKES and no SHARES, what should I do?” A friend from EdTech approached me for help. She was a bank executive who graduated from
