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Latest Marketing Craze: AR Games
Facebook AR Games have become increasingly popular among marketers for marketing their brands. You might have noticed the growing AR trend since Facebook bought VR company, Oculus, in 2014. While
「升級網上直播營銷策略」
網上營銷方法不少，近期最熱門的直播營銷就是其中一種。品牌會邀請網紅、KOL及嘉賓作主持「直播帶貨」。要做一個成功的網上直播，應將其分為直播前、直播中和直播後三個階段。
More Than Anything, 2020 Has Been a Laborious Year
Most of December is typically spent reviewing the results of social media campaigns in the past year for clients and strategizing their marketing efforts for the next year. Nothing more
What Can I Do If My Marketing Budget Has Been Reduced?
Facebook seems to be testing a “Calendar View” feature on Creator Studio. It schedules and allows backdating of posts. Content marketers should be familiar with this calendar. Before Facebook had
MeWe專頁做品牌營銷，行得通？
其實MeWe早於2012年就已經推出，只是剛推出時反應可能未算太踴躍，直至較早前美國舉行大選時，Trump Trump特朗普稱被很多社交媒體打壓，包括Facebook，所以鼓吹大家使用沒有「Censorship」的社交媒體，MeWe就是其中之一。加上不少香港人都經歷過被Facebook刪除專頁或群組，令用戶感到不滿，就引發最近的「移民潮」。
You Can Now Shop on WhatsApp in the Era of Social Commerce
In 2020, many brands and retailers have taken advantage of the trend to open online stores. Others have listed themselves on mega shopping platforms as a means to put their
