Marketing in Hong Kong is often too overly focused on Facebook and Instagram while ignoring the importance of YouTube as the second largest search engine. Many brands have their own
The whole city has been following the Tokyo Olympics closely. The outstanding performance of Hong Kong athletes has won the hearts of all Hong Kong people. It is not only
Clubhouse’s 2021 surge did not establish live social audio as the universal marketing channel many expected. The larger lesson, however, was not that audio failed. Audio evolved into a broader
Hong Kong people are self-starters by nature. In last week’s episode of Ossan’s Love, Muk presented a small gift to Tin. It is a piece of jewelry bearing the letters
Rumors were circulating that Facebook and Google might pull out of Hong Kong. Upon hearing this, marketers were all very anxious – as if the end of the world was
The influence of the young generation should not be overlooked. Even Kenny Tak Bun Wong has broken with the conventional TVB and moved to a new TV station. His move
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